Tracklution Insights

Insights: See What Tracklution Does for Your Tracking

Insights shows in plain numbers what Tracklution adds to your tracking: the conversions it captures from restricted browsers, what it delivers to Google Ads and Meta, and how healthy your setup is. Use it to check your results, spot issues early and show the value of server-side tracking to your team or your client.

Where to find Insights

• Open your tracking container.
• Click the Insights tab next to Dashboard.

The numbers update once a day. Each figure shows its own time window (for example "Last 7 days" or "Last 28 days") and where the number comes from.

What you see on the page

Google Ads and Meta

You see a card for each ad platform Tracklution delivers data to. The cards cover the last 28 days and show:

• Extra purchases the platform received thanks to Tracklution. For example, purchases Google Ads accepted on customer data alone (no click ID), or purchases delivered to Meta through the Conversions API from ad-blocked or privacy-restricted browsers.
• Purchase value reported to the platform.
• Late conversions that happened more than 7 days after the ad click. Safari and iOS typically forget the click in about a week, so these are easy to lose with browser-only tracking.
• Acceptance rate, meaning the share of events the platform accepted.

Tracklution engine

Covers the last 7 days and shows:

• How many of your events and purchases came from Safari, Firefox, Edge or ad-blocked browsers and were captured server-side.
• How many duplicate copies were merged, so the same conversion is not counted twice.
• The share of events that were processed.

Traffic & funnel

Shows daily averages for the last 7 days, from sessions to engaged sessions (2+ page views), mid-funnel events (cart, checkout, lead), purchases and custom events. The green part of each bar is what was captured under tracking restrictions. Use Compare with to change which step the others are compared to.

Below the funnel you see tracked value per day, value per session, conversion rate and an estimate of the purchase value captured under tracking restrictions.

Quality & delivery

The rings show event delivery, consent granted, identity signals (customer data, returning customers, linked visitors) and the share of ad-blocked events. The more conversions carry identity signals, the more of them ad platforms can match.

Under Delivery details you see, for Google Ads and Meta, how many purchases carried customer data, came from linked visitors or were sent with the returning-customer signal.

Save or share the report

Click Print / Save as PDF at the top of the page. This is a quick way to send a monthly update to a client or your manager.

Ask Trackie or your AI assistant

Trackie, the AI assistant in your container, can read your Insights numbers. Ask it to explain a figure or to summarise your results, for example:

• "Summarise what Tracklution has done for us in the last month."
• "Why do so many purchases come from restricted browsers?"
• "Write a short update for my manager about our tracking results."

The same data is available if you connect Tracklution to your own AI assistant. See AI & Tracklution MCP.

Things to keep in mind

Numbers can differ from ad platform reports Most figures are Tracklution's own count. Figures from Google Ads or Meta reporting say so on the card. Ad platforms use their own attribution and time windows, so their numbers will not match Tracklution's exactly.

Estimates are marked Figures labelled "Estimate" are calculated, not exact counts.

More attributed conversions is not the same as more sales Extra purchases in Google Ads or Meta means the platform now sees and gets credit for conversions it would otherwise miss. That gives its bidding more data to optimise with. It does not mean Tracklution created new sales.