Get 100% Accurate
WordPress server-side tracking
set up and running in 15 minutes

Enter your site url to start your 30-day free trial

Better conversion data with our all-in-one Conversion API & tracking tool

+34.2% more conversions tracked with Tracklution compared to regular pixel-based tracking

Effortless 15-minute no-code setup with our WordPress connector. No credit card needed!

Trusted by leading advertisers, ecommerce brands and agencies

Websites using Tracklution for WordPress tracking capture 34.2% more conversions

Adblockers, cookie deprecation, iOS updates, and artificial conversion modeling in ad platforms can reduce data accuracy to as low as 40%. Tracklution's server-side tracking connector for WordPress ensures 100% accurate, real-time data delivery to all of your ad platforms. This guarantees top-notch attribution, even in a post-cookie tracking era.

Traditional pixel-based tracking

As low as 40% data accuracy

Tracking browser-side (LinkedIn pixel, Facebook Pixel, Google tag, etc.)

Reliant on 3rd party cookies that are deprecated in 2025

Exposed to iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions

Vulnerable to Shopify's upcoming conversion tracking updates (checkout extensibility, headless, upcoming tracking changes)

Slow loading hinders user experience and SEO

Artificial conversion modelling for missing data

Server-side tracking with Tracklution

98% data accuracy

Tracking server-side (Meta Conversion API, Google Ads API, GA4 Measurement Protocol, etc.)

Collects 1st party data and utilizes 1st party cookies

Bypasses iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions

Compatible with Shopify’s upcoming conversion tracking updates (checkout extensibility, headless, upcoming tracking changes)

Improves site loading speed, user experience and SEO as tracking is handled server-side

Accurate data only, no artificial conversion modelling

Automatically adapts to users’ cookie consent status

GDPR compliant

Missing WordPress conversions? There's a better way.

Get accurate data with first-party tracking.

Free 30-day trial | No credit card needed

Ready-made CAPI connectors

Use these and other Conversion APIs with one simple app (that's Tracklution). No need for configurations, coding work or technical skills – just plug and play!

Google Ads

Google Ads API

Popular

Facebook

Meta Conversion API

Popular

TikTok

TikTok Events API

Google Analytics 4

GA4 Measurement Protocol

Popular

Instagram

Meta Conversion API

LinkedIn

LinkedIn Conversions API

Snapchat

Snapchat

Snap Conversions API (CAPI)

Microsoft Ads

Microsoft Ads

Webhooks

Send data to any URL

And More

Try it yourself!

Stop losing WordPress conversion data to ad blockers

Server-side tracking bypasses browser restrictions for accurate, reliable data you can count on.

Free 30-day trial | No credit card needed

Compare tracking options for your business

Forget tracking headaches and simplify your tracking with Tracklution's server-side tracking solution. No more juggling multiple plugins, tweaking scripts, or dealing with unreliable tracking. We ensure your tracking runs smoothly around the clock, so you never miss another conversion.

Tracklution
Basic Setup
Tracking Pixels
Browser-Side
Server-Side GTM
Google Cloud
Accuracy
Up to 100%
40 - 70%
Up to 100%
Installation time
5 minutes
5-30 minutes
Hundreds of hours
Bypassing Tracking Limitations
Yes
No
Yes
Manages CAPI updates automatically
Yes
No
No
Track without managing your own servers
Yes
-
No
Data Layer Setup
Automatic
Automatic or Manual
Manual
Shopify App
Yes
No
No
Cost
Starts at €79/m (first 30 days for free!)
-
Starts at €120/m + working hours

How to implement accurate WordPress server-side tracking in 15 minutes

Yep, WordPress conversion tracking that doesn't need a developer or a PhD in GTM.

Step 1

Enable first-party data

4 minutes

Unlike third-party scripts and cookies, Tracklution gathers first-party data, bypassing iOS restrictions, ad blockers, and other tracking limitations. Our customers typically see their conversion reporting go from 40-70% to 100% accuracy.

Where do you want to install Tracklution?

Step 2

Install your Tracklution pixel

5 minutes

Install Tracklution pixels just as you would install any tracking pixel. You can also deliver conversions to Tracklution via webhook if that's your jam. We parse and hash the data and deliver it to ad platforms. Too easy.

Step 3

Connect your ad platforms

3 minutes

Next you want to ensure your accurate conversion data is sent back to your marketing algorithms. With Tracklution, you get the benefit of an optimal tracking setup and seamless Conversion API integrations with multiple ad platforms, all without needing to write a single line of code.

We’re not your regular attribution platform – we're a cool attribution platform. We pass the accurate data back to ad platforms to let their marketing algorithms do their magic for you.

🎉

All done! Welcome to the new standard of conversion tracking.

Under the hood: How Tracklution's server-side tracking works for Wordpress

Tracklution transforms WordPress tracking through a simple tool that moves your tracking from the user's browser to the server side. Unlike traditional client-side tracking that loads multiple JavaScript files and pixels, Tracklution captures data directly from your WordPress site with a 1st-party script and processes the data on our servers.

This server-side approach brings major benefits: your site loads faster since there are fewer tracking scripts to load, you get more accurate data since ad blockers can't interfere, and you maintain better transparency and control over user data for GDPR compliance. If you use WooCommerce, our WooCommerce plugin automatically captures e-commerce data and important events in real-time, then delivers them to multiple platforms like Google Analytics 4, Meta, TikTok, and Snapchat through their server-side APIs.

If you have any type of WordPress site, you can install Tracklution directly in WordPress or via (your already existing) Google Tag Manager setup. You don't need to mess with setting up servers, server-side containers or custom integrations - just install Tracklution to your site and easily connect your advertising accounts and Conversion APIs. This gives you all the benefits of server-side tracking without the technical complexity of solutions like Stape.io or managing your own tagging server. Your data stays accurate and your tracking setup remains future-proof as privacy regulations evolve.

Looking for simpler conversion tracking? This is your sign.

Free 30-day trial | No credit card needed

ROI from real customers

See the impact of accurate tracking on campaign performance

“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”

Heiman Safeen

Growth Officer

“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid).

I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”

Juha Saarinen

Chief Data Officer

"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"

Randal Mueller

CMO, Co-founder

"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"

Erkka Kinnunen

Marketing Specialist

"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"

Susanna Aro

Freelance PPC consultant

"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."

Custom-built eCom store

Tools, machines and agricultural products

“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”

Nanne Niemi

CEO

“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “

Taneli Lahti

Ecommerce Director

“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”

Alberta Ellison

Shopify store owner

Accurate conversion tracking is very important for our leadgen business. After installing Tracklution, we not only got our accuracy back but were able to double our revenue from Meta Ads. Tracklution enables us to flexibly try out new traffic sources without bothering our developers to integrate Conversion APIs.

Ignacio Kaufman

PPC Specialist

1000+ progressive companies are tracking better with Tracklution

Free 30-day trial | No credit card needed

Why should you use server-side tracking for WordPress?

Make better decisions with accurate analytics

Data-driven decisions are at the heart of successful businesses. Server-side tracking ensures your data is accurate and complete, giving you reliable insights for smarter business choices.

Shield your business from tracking changes

Server-side tracking ensures accurate and reliable data by bypassing common issues like ad blockers, browser restrictions, and network interruptions. Capture critical events and user actions even when client-side scripts and usage of marketing cookies fails.

Gain control and transparency

With client-side scripts it’s impossible to determine what has been tracked. With server-side tracking, you gain complete transparency over data collection and delivery to ad platforms. This also helps you to ensure compliance with privacy laws like GDPR.

Tracklution FAQs

How does Tracklution differ from other conversion tracking methods out there?

After installing Tracklution, our platform seamlessly collects accurate conversion data and pushes it back to multiple marketing channels. Yes, we always collect and send ONLY accurate data to ad platforms – we never use artificial modelling for events and conversions. By delivering accurate and correct data, the ad platforms bidding algorithms learn faster and generate more sales with lower customer acquisition costs.

Instead of 3rd-party scripts and cookies, Tracklution collects first-party customer data, and thus is not being restricted by iOS tracking prevention, ad blockers, and other tracking prevention techniques.

Many Tracklution users have seen conversion reporting towards ad channels increase from 40-70% coverage to 100% coverage.

With Tracklution you benefit from seamless connections to multiple marketing channels, like Facebook Conversion API, TikTok Events API and Google Ads API without writing a single line of code. Contrary to browser-side tracking methods, tracking happens in server-side, providing you also with a smoother and faster customer journey.

Is Tracklution Better than other platforms' native CAPI integrations?

Server-side tracking is an entirely different approach. This method bypasses common tracking issues like ad blockers, cookie restrictions and iOS tracking limitations. Tracklution delivers more and higher-quality data to Facebook, resulting in improved event match quality rates compared to various native integrations. It not only includes the Facebook Conversion API but also enables connections to other data destinations like Google Analytics 4, Google Ads, TikTok, Bing, and more through the server.

What is the uplift in conversion tracking?

Based on the data we have received from our users, Tracklution and its server-side tagging has improved tracking with 11 – 48% compared to basic pixel-only, cookie-based (client-side) tracking. Tracklution minimises the effect of ad blockers and other tracking preventions such as iOS tracking prevention, as it works on server-side, not browser-side.

Is Tracklution an Attribution Platform? How do you differ from TripleWhale or Hyros?

Attribution platforms usually collect data and present it in various formats, leaving you to figure out how to put the data to work. Tracklution is different. We don’t just gather precise data from your eCommerce store; we also send it back to your marketing channels. This helps their advertising algorithms learn more quickly and efficiently, driving you new sales at a lower cost.

How difficult is the setup?

Thanks to our developer wizards the setup is quick and easy – it literally only takes 15 minutes. 🧙 You don’t need to write a single line of code or bother your developer team. If you have access to your website as well as GA4, you’re good to go. We offer detailed instructions and fast support if you need any help.

How much does this cost?

Enjoy your first 30 days for free—no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.

What is server-side tracking?

Server-side tracking (or server-side tagging) is a method of collecting first-party data. Tracking happens on the server that runs behind your website, rather than in the user's browser or device as is the case with traditional pixel tracking, also called client-side tracking. It also minimises data loss, enhances website loading speed, and offers better transparency compared to client-side tracking.

With server-side tracking, you gather 1st-party data and can bypass tracking preventions like ad blockers and cookie limitations. This ensures better and more accurate data for your ad platform’s algorithms – allowing you to successfully implement your digital marketing strategies!

Which eCommerce platforms and other platforms do you support?

Tracklution can be installed to Shopify with Shopify App, Woocommerce with Woo Plugin, and to any other website via GTM container (Google Tag Manager) or manual pixel installation. You can also track conversions in other systems like CRM systems, booking systems, payment systems, etc. with Tracklution’s handy webhook functionality.

With Tracklution, you can also effortlessly feed back data to ad platforms like Facebook Ads, Google Ads, TikTok, Snapchat, LinkedIn and Bing, as well as to Google Analytics 4.

Do you offer support?

You bet we do! We're happy to assist you whenever you need a hand. Feel free to send us a chat message in the bottom right corner of this page or email us at support@tracklution.com.

Are you GDPR compliant?

Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.

I'm sold! Is there a free trial to get started?

Woohoo! You can try out Tracklution for 30 days, no strings attached. We don't need your credit card, and you can cancel any time.

Does your WordPress tracking tell the whole story?

15 minutes to better insights. Track every conversion, not just the ones that get through.

Free 30-day trial | No credit card needed


Server-Side Tracking, First-Party Cookies and Conversion APIs for any website with easy installation. Simple yet powerful tracking tool for digital advertising.


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