Get 100% accurate
WordPress
Set up and running in 15 minutes.
14-day trial • No credit card required • SOC2 & ISO20771 compliant
Better conversion data with our all-in-one Conversion API & tracking tool
+34.2% more conversions tracked with Tracklution compared to regular pixel-based tracking
Effortless 15-minute setup with WordPress. No credit card needed!
Websites using Tracklution for WordPress tracking capture 34.2% more conversions
Adblockers, cookie deprecation, iOS updates, and artificial conversion modelling in ad platforms can reduce data accuracy to as low as 40%. Tracklution's server-side tracking for WordPress ensures 100% accurate, real-time data delivery to all of your ad platforms. This guarantees top-notch attribution, even in a post-cookie tracking era.
Tracklution server-side tracking
98% data accuracy
Tracking server-side (Meta Conversion API, Google Ads API, etc.)
Collects 1st party data and utilizes 1st party cookies
Bypasses iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Compatible with Shopify's upcoming conversion tracking updates (checkout extensiility, headless, upcoming tracking changes)
Improves site loading speed, user experience and SEO as tracking is handled server-side
Accurate data only, no artificial conversion modeling
Automatically adapts to users' cookie consent status
GDPR compliant
Traditional pixel-based tracking
As low as 40% data accuracy
Tracking browser-side (Facebook Pixel, Google tag, etc.)
Reliant on 3rd party cookies that are deprecated in 2026
Exposed to iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Vulnerable to Shopify's upcoming conversion tracking updates (checkout extensibility, headless, upcoming tracking changes)
Slow loading hinders user experience and SEO
Artificial conversion modeling for missing data
Missing WordPress conversions? There's a better way.
Get accurate data with first-party tracking.
Missing WordPress conversions? There's a better way.
Get accurate data with first-party tracking.
Accurate data and ready-made CAPI connections
Use these and other Conversion APIs with one simple app (that's Tracklution). No need for configurations, coding work or technical skills – just plug and play!
Compare tracking options for your business
Forget tracking headaches on your WordPress website. Instead of juggling several tracking plugins and scripts, you install Tracklution once, and we keep your lead and conversion tracking running around the clock so no form submission slips through.
 Basic setup | Tracking Pixels Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 – 70% | Up to 100% |
Installation time | 5 minutes | 5–30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Shopify App | |||
Cost | Starts at €31/m (first 14 days free!) | - | Starts at €120/m + working hours |
Basic setup | Tracking Pixels Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 – 70% | Up to 100% |
Installation time | 5 minutes | 5–30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Shopify App | |||
Cost | Starts at €31/m (first 14 days free!) | - | Starts at €120/m + working hours |
How to implement accurate WordPress server-side tracking in 15 minutes
Yep, WordPress conversion tracking that doesn't need a developer or a PhD in GTM.
Step 01
4 min
Enable first-party data
Tracklution collects first-party data from your WordPress website, so iOS restrictions and ad blockers stop getting in the way of your form submissions and sign-ups. Our customers typically see the accuracy of their conversion reporting climb from 40-70% to up to 100%.
Where do you want to install Tracklution?
Step 02
5 min
Install your Tracklution pixel
Install Tracklution pixels just as you would install any tracking pixel. You can also deliver conversions to Tracklution via webhook if that's your jam. We parse and hash the data and deliver it to ad platforms. Too easy.
Step 03
3 min
Connect your ad platforms
Next you want to ensure your accurate conversion data is sent back to your marketing algorithms. With Tracklution, you get the benefit of an optimal tracking setup and seamless Conversion API integrations with multiple ad platforms, all without needing to write a single line of code.
We’re not your regular attribution platform – we're a cool attribution platform. We pass the accurate data back to ad platforms to let their marketing algorithms do their magic for you.
All done!
Welcome to the new standard of conversion tracking.
Stop losing WordPress conversion data to ad blockers
Server-side tracking bypasses browser restrictions for accurate, reliable data you can count on.
Stop losing WordPress conversion data to ad blockers
Server-side tracking bypasses browser restrictions for accurate, reliable data you can count on.
How to set up the server side tracking in 5 min
No developer, no complex integrations
Under the hood:
How Tracklution's server-side tracking works for Wordpress
Tracklution transforms WordPress tracking through a simple server-side tracking tool that moves your tracking from the user's browser to the server side. Unlike traditional client-side tracking that loads multiple JavaScript files and pixels, Tracklution captures data directly from your WordPress site with a 1st-party script and processes the data on our servers.
This server-side approach brings major benefits: your site loads faster since there are fewer tracking scripts to load, you get more accurate data since ad blockers can't interfere, and you maintain better transparency and control over user data for GDPR compliance. If you use WooCommerce, our WooCommerce plugin automatically captures e-commerce data and important events in real-time, then delivers them to multiple platforms like Google Analytics 4, Meta, TikTok, and Snapchat through their server-side APIs.
If you have any type of WordPress site, you can install Tracklution directly in WordPress or via (your already existing) Google Tag Manager setup. You don't need to mess with setting up servers, server-side containers or custom integrations - just install Tracklution to your site and easily connect your advertising accounts and Conversion APIs. This gives you all the benefits of server-side tracking without the technical complexity of solutions like Stape.io or managing your own tagging server. Your data stays accurate and your tracking setup remains future-proof as privacy regulations evolve.
Hear it from our customers
We'd love you to trust us blindly, but in case you don't: here's what our customers have to say.
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”
Heiman Safeen
Growth Officer
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"
Erkka Kinnunen
Marketing Specialist
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”
Nanne Niemi
CEO
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid). I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”
Juha Saarinen
Chief Data Officer
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."
Custom-built eCom store
Tools, machines and agricultural products
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”
Alberta Ellison
Shopify store owner
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"
Randal Mueller
CMO, Co-founder
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"
Susanna Aro
Freelance PPC consultant
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “
Taneli Lahti
Ecommerce Director
Looking for simpler conversion tracking? This is your sign.
Looking for simpler conversion tracking? This is your sign.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Why should you use server-side tracking for WordPress?
Make better decisions with accurate analytics
Data-driven decisions are at the heart of successful businesses. Server-side tracking ensures your data is accurate and complete, giving you reliable insights for smarter business choices.
Shield your business from tracking changes
Server-side tracking ensures accurate and reliable data by bypassing common issues like ad blockers, browser restrictions, and network interruptions. Capture critical events and user actions even when client-side scripts and usage of marketing cookies fails.
Gain control and transparency
With client-side scripts it’s impossible to determine what has been tracked. With server-side tracking, you gain complete transparency over data collection and delivery to ad platforms. This also helps you to ensure compliance with privacy laws like GDPR.
Questions and answers
How does Tracklution differ from other conversion tracking methods out there?
Once Tracklution is installed on your WordPress website, it collects accurate conversion data, such as form submissions and sign-ups, and sends it back to your marketing channels. We only send real data to ad platforms and never use artificial modeling for events or conversions. With complete lead data, the bidding algorithms learn faster and can bring you more leads at a lower cost per lead. Tracklution collects first-party data instead of relying on 3rd-party scripts and cookies, so iOS tracking prevention and ad blockers don't hold it back. Many websites using Tracklution have seen the share of conversions reported to their ad channels climb from 40-70% to up to 100%. Tracklution connects to channels like Meta Conversions API, TikTok Events API and Google Ads API without any coding. Because tracking runs server-side, your visitors also get a faster, smoother experience on your website.
Is Tracklution Better than other platforms' native CAPI integrations?
Server-side tracking works differently from most native integrations. Because tracking happens on the server, it gets around ad blockers and iOS tracking limits, so more of your WordPress leads get recorded. Tracklution also sends Meta more complete, higher-quality data than many native integrations, which improves event match quality. And the same setup goes beyond the Meta Conversions API: it also sends your conversions server-side to Google Analytics 4, Google Ads, TikTok, Bing and other destinations.
What is the uplift in conversion tracking?
Based on data from our users, Tracklution's server-side tracking has improved tracking by 11 to 48% compared with basic pixel-only, cookie-based (client-side) tracking. On a lead gen website, that means fewer form submissions and sign-ups going unreported, because ad blockers and iOS tracking prevention can't block tracking that runs on the server.
Is Tracklution an Attribution Platform? How do you differ from TripleWhale or Hyros?
Attribution platforms usually collect data and show it in reports, and then it's up to you to work out how to use it. Tracklution goes a step further. It captures precise conversion data from your WordPress website, like leads and form submissions, and sends it back to your marketing channels, so their advertising algorithms learn faster and find you new customers at a lower cost.
How difficult is the setup?
Setup takes about 15 minutes, and you won't need to write code or involve your developers. All you need is admin access to your WordPress website (or the Google Tag Manager account it uses) and to the ad accounts you want to connect, such as Meta Ads and Google Ads. Our docs walk you through each install option, and our support team is quick to help if you get stuck.
How much does Tracklution cost?
Enjoy the first 14 days on us—no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.
What is server-side tracking?
Server-side tracking collects first-party data on the server behind your website instead of in the visitor's browser or device, where traditional pixel tracking (also called client-side tracking) runs. It reduces data loss and gives you more transparency over what gets tracked.
On a WordPress website, this means form submissions and other lead events are still recorded when ad blockers or cookie limits stop browser pixels, and your ad platforms' algorithms get more complete data to optimize your campaigns with. Running a WooCommerce store? Tracklution also offers dedicated WooCommerce server-side tracking.
Which eCommerce platforms and other platforms do you support?
Tracklution can be installed to Shopify with Shopify App, Woocommerce with Woo Plugin, and to any other website via GTM container (Google Tag Manager) or manual pixel installation. You can also track conversions in other systems like CRM systems, booking systems, payment systems, etc. with Tracklution’s handy webhook functionality. With Tracklution, you can also effortlessly feed back data to ad platforms like Facebook Ads, Google Ads, TikTok, Snapchat, LinkedIn and Bing, as well as to Google Analytics 4.
Do you offer support?
Of course! We're happy to assist you whenever you need a hand. Feel free to send us a chat message in the bottom right corner of this page or email us at support@tracklution.com.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.
I'm sold! Is there a free trial to get started?
Absolutely! You can try out Tracklution for 14 days, no strings attached. No credit card is required to get started, and you can cancel any time.
Have further questions?
Does your WordPress tracking tell the whole story?
15 minutes to better insights. Track every conversion, not just the ones that get through.
Does your WordPress tracking tell the whole story?
15 minutes to better insights. Track every conversion, not just the ones that get through.
