Up to 100% accurate
LinkedIn Ads
Set up and running in 16 minutes.
14-day trial • No credit card required • SOC2 & ISO20771 compliant
Recover +34.2% LinkedIn conversions (avg. uplift) that ad blockers and iOS restrictions otherwise lose
Make every high-CPC LinkedIn click count. Send complete conversion data via LinkedIn Conversions API with enhanced member matching built in.
16-minute no-code setup with the LinkedIn connector. No credit card needed.
Advertisers using Tracklution track 34.2% more conversions
Ad blockers, cookie restrictions, and iOS limitations can cut your LinkedIn Insight Tag accuracy to as low as 40%. Tracklution sends complete, deduplicated conversion data to LinkedIn through their Conversions API, with hashed first-party identifiers for accurate member matching.
Tracklution server-side tracking
Up to 100% data accuracy
Sends conversions via LinkedIn Conversions API with member matching
First-party data collection bypasses ad blockers, iOS, and cookie restrictions
Enhanced member matching built in (hashes and sends ContactInfo automatically)
Tracks online and offline conversions from CRMs and booking systems
Faster website. Tracking handled server-side, not in the browser
Real conversion data, no modeled estimates
GDPR compliant as a company (EU-built, SOC2, ISO 27001)
LinkedIn Insight Tag (browser-side)
As low as 40% data accuracy
Relies on browser-side LinkedIn Insight Tag and cookies
Blocked by ad blockers, iOS restrictions, and third-party cookie deprecation
Enhanced conversions require manual setup in Campaign Manager
Limited to browser-based conversion events
Client-side Insight Tag slows page load and hurts UX
Conversion modeling fills gaps with estimated data
GDPR compliance also depends on your setup
Get more from your LinkedIn ad spend
LinkedIn advertising is costly enough as it is. Track your real conversions with first-party data. No guessing, no wasted budget.
Get more from your LinkedIn ad spend
LinkedIn advertising is costly enough as it is. Track your real conversions with first-party data. No guessing, no wasted budget.
LinkedIn Ads Integrations
Tracklution seamlessly connects the platforms in your tech stack, making it easy to collect, process, and activate your event data across every integration.
Didn't find the platform you were looking for?
Send events from CRMs, booking systems, and other tools to Tracklution using webhooks.
Tracklution supports a wide variety of integrations, including custom connectors. Explore the full range of integrations below to find a solution that works for you.
Still unsure if this works for you?
Capture and send accurate LinkedIn conversion data in minutes
Works across any website. No code. No maintenance.
LinkedIn server-side tracking that just works
Track purchases, leads, form submissions, and offline conversions from CRMs or booking systems. Deliver complete data to LinkedIn through their Conversions API.
Ready-made LinkedIn Conversions API connection
Connect your LinkedIn ad account in a few clicks. Tracklution creates Conversion Rules, handles hashing, and manages API updates automatically. No dev work needed.
Unlock the first-party advantage
Add a DNS record and Tracklution loads under your domain as first-party. Bypass ad blockers and cookie restrictions. Feed LinkedIn's algorithm accurate signals for better bidding and attribution.
Fully managed, fully visible
Watch events land in Campaign Manager in real time. See exactly what was sent and how it was matched. When LinkedIn updates their Conversions API, Tracklution updates the integration.
How to implement accurate conversion tracking for LinkedIn Ads in 16 minutes
3 steps. No code, no developer needed, and your LinkedIn campaigns will be optimizing on complete data before your coffee gets cold.
Step 01
4 min
Enable first-party data
Add a DNS record so Tracklution loads under your own domain. This switches tracking to first-party, bypassing ad blockers, iOS restrictions, and cookie limitations.
Step 02
5 min
Install your Tracklution pixel
Add the pixel to your website just like any other tracking pixel. Use the Shopify app, WooCommerce plugin, Google Tag Manager template, and more. You can also send conversions from CRMs, booking systems, or other platforms via webhook.
Step 03
3 min
Connect your LinkedIn ad account
Authenticate with LinkedIn through the Tracklution dashboard. Select your LinkedIn Ad Account, enable enhanced conversions in LinkedIn Ads Manager, then create Conversion Rules for each event you want to track. Tracklution handles the Conversions API integration, hashing, and campaign associations automatically.
All done!
Your LinkedIn campaigns now optimize on complete, server-side conversion data. No guesswork. No gaps.
Under the hood:
How Tracklution works for LinkedIn server-side tracking
Tracklution connects your website data directly to LinkedIn's Conversions API. Instead of relying solely on the Insight Tag and browser-based tracking, Tracklution captures conversion events server-side and delivers them to Campaign Manager with hashed first-party identifiers (email, name, company, job title) for enhanced member matching.
This server-to-server approach means your conversion tracking isn't affected by ad blockers, iOS restrictions, or cookie deprecation. LinkedIn's B2B audience often browses on corporate networks with strict security policies that block tracking scripts. Tracklution bypasses all of it.
The connector handles both online conversions (form submissions, purchases, sign-ups) and offline conversions from CRMs and booking systems via webhook. Tracklution automatically creates Conversion Rules in your LinkedIn account, associates them with your active campaigns, and manages attribution windows. Whether you're tracking leads, qualified leads, or purchases, every event flows through the same server-to-server pipeline.
ContactInfo hashing, event formatting, and API version updates are all managed automatically. No custom JavaScript, no server infrastructure, and no maintenance when LinkedIn rolls out API changes. Read the full LinkedIn server-side tracking guide for a deeper look.
Using Tracklution vs. doing it yourself
See how Tracklution compares to managing LinkedIn's Insight Tag and Conversions API yourself, or building a server-side GTM setup on Google Cloud.
 Basic Setup | LinkedIn Insight Tag + manual CAPI Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40-70% | Up to 100% |
Installation time | 16 minutes | Tag: 10 min. CAPI: weeks of dev | Hundreds of hours |
Enhanced member matching | Automatic | ||
Conversion Rules | Auto-created per event | ||
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Shopify App | |||
Cost | Free plan available (5k events/mo). Grow plan from €39/mo. | - | Starts at €120/m + working hours |
Basic Setup | LinkedIn Insight Tag + manual CAPI Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40-70% | Up to 100% |
Installation time | 16 minutes | Tag: 10 min. CAPI: weeks of dev | Hundreds of hours |
Enhanced member matching | Automatic | ||
Conversion Rules | Auto-created per event | ||
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Shopify App | |||
Cost | Free plan available (5k events/mo). Grow plan from €39/mo. | - | Starts at €120/m + working hours |
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
What you can track with Tracklution for LinkedIn
Tracklution sends your conversion data to LinkedIn through their Conversions API. Tracklution creates Conversion Rules for each event and associates them with your active campaigns automatically.
Lead
Form submissions, demo requests, and contact completions. Captured server-side for reliable attribution in Campaign Manager.
Qualified Lead
Leads identified as marketing or sales qualified. Track the full pipeline from lead to qualified lead.
Purchase
Transactions with value and currency data. Automatically tracked with Shopify and WooCommerce.
Sign Up
Account registrations, trial starts, and subscription sign-ups.
Key Page View
Views of important pages for building retargeting audiences in Campaign Manager.
Offline conversions
CRM, booking system, or POS data sent via webhook. Connect offline sales to your LinkedIn campaigns.
Custom events
Any conversion action specific to your business. Name it, configure it, and it flows to LinkedIn through their Conversions API.
Trusted by advertisers worldwide
See how teams like yours recover lost conversions, lower CAC, and get their campaigns optimizing on complete data.
We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.
Sampo Soininen, Digital Strategist @ Aava & Bang
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Now we know exactly which campaigns drive real appointments – and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
Why use server-side tracking for LinkedIn Ads?
LinkedIn's high CPCs make every missed conversion expensive
LinkedIn CPCs are among the highest of any ad platform. Every conversion the Insight Tag misses is wasted budget your algorithm can't learn from. Tracklution sends data server-to-server, bypassing every browser-side limitation.
Optimize every dollar you spend
Complete conversion data means faster learning, better ROAS, and lower CAC. Tracklution users see a 34.2% average uplift in tracked conversions vs. browser-side tracking alone.
B2B tracking needs offline conversion data
LinkedIn leads often convert offline through sales calls, demos, and CRM workflows. Tracklution captures offline conversions via webhook and delivers them to Campaign Manager alongside your online data.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Questions and answers
How does Tracklution improve my LinkedIn conversion tracking accuracy?
Tracklution captures first-party data (email, name, company, job title) through its ContactInfo tag, hashes it automatically, and sends it with every Conversions API event. This enables LinkedIn's enhanced member matching, which attributes conversions even when cookie data is missing or the Insight Tag is blocked.
Do I still need the LinkedIn Insight Tag?
The Insight Tag remains active for browser-side tracking and retargeting audiences. Tracklution sends conversion data through the Conversions API alongside the Insight Tag. LinkedIn does not deduplicate between Insight Tag and Conversions API events, so set up unique conversion events for each source to avoid double-counting.
What are Conversion Rules and how does Tracklution handle them?
LinkedIn requires a Conversion Rule for each event type you want to track, associated with specific campaigns. Tracklution creates these Conversion Rules automatically in your LinkedIn account and associates them with your active campaigns. You can modify or delete them from the Tracklution dashboard at any time.
What LinkedIn conversion events does Tracklution support?
All of LinkedIn's conversion event types: Lead, Qualified Lead, Purchase, Add to Cart, Sign Up, Key Page View, Download, Contact, Book Appointment, Submit Application, and more. Plus any custom conversion action you define.
Can I track offline conversions on LinkedIn through Tracklution?
Yes. Send CRM, booking system, or POS data to Tracklution via webhook. Tracklution processes, hashes, and delivers it to LinkedIn through the Conversions API with enhanced member matching for attribution.
What happens when LinkedIn updates their Conversions API?
Nothing on your end. Tracklution updates the integration automatically. No code changes, no downtime.
How does Tracklution compare to setting up LinkedIn's Conversions API myself?
A manual Conversions API setup requires OAuth integration, creating Conversion Rules per event, associating campaigns, handling SHA-256 hashing for enhanced member matching, and maintaining the integration through API version changes. Tracklution handles all of this out of the box, plus sends the same data to Meta, Google Ads, TikTok, GA4, and more from one setup.
What is the uplift in conversion tracking?
Based on data from Tracklution users, server-side tracking improves conversion visibility by 11-48% compared to browser-side tracking. The average uplift is 34.2%.
How much does this cost?
Enjoy the first 14 days on us, no credit card required, and you can cancel anytime. After the trial, explore pricing at tracklution.com/pricing.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU, so GDPR compliance is in our DNA. Data and servers are located in the EU.
Get even more from your LinkedIn campaigns
Complete, server-side conversion data with enhanced member matching. Set up in 16 minutes. Free plan available, no credit card required.
Get even more from your LinkedIn campaigns
Complete, server-side conversion data with enhanced member matching. Set up in 16 minutes. Free plan available, no credit card required.
