GTM template with instructions video from Simo Ahava!
In the Settings tab of your tracking container, the Standard and Custom Events table gives you a full overview of all current event mappings and lets you remap events per Connector.
The table is split into two sections by a horizontal divider:
On the right side of the vertical divider, you'll see a column for each of your active Connectors. By default, only active Connectors are shown. Use the Select visible events and Select visible connectors controls in the top-right corner of the table to adjust which rows and columns are displayed — useful if you have a lot of events or Connectors and want to focus on a specific subset.
If the table extends further to the right than what's visible, a blue clickable arrow button on the right edge indicates there's more to see, click or scroll horizontally.
To remap an event, click Edit on the relevant row and update the event name under the Connector column(s) you want to change, then click Save.
Example: To send the Purchase event to Meta as CustomEvent1, find the Purchase row, click Edit, update the name in the Facebook column to CustomEvent1, and save.
If you leave an input field empty and save, it will revert to the default mapping value for that event.
The Google Analytics 4 column has an extra option not available on other Connectors where you can switch each event between two tracking modes:
You can toggle this per event, giving you fine-grained control over how each event reaches GA4. For most setups, Tracklution's automatic detection for when to use server-side via Measurement Protocol is all you need, but the setting is available for customizability.
To prevent an event from being sent to a specific Connector, enter block as the event name for that Connector and click Save. The value will be highlighted in the table as a visual reminder that the event is blocked for that Connector.
The Deduplicated column shows whether server-side deduplication is enabled for each event. When active, Tracklution tracks/counts the event once per occurrence, for example if the same purchase is sent multiple times, the duplicates will be filtered out automatically.
This does not mean a user can only trigger an event once. A real customer making two separate purchases will have both tracked correctly. Deduplication uses multiple signals in the server and well tested logic to detect duplicates, preventing the event from being counted multiple times in your ad platforms.
Server Side Tracking
Google Ads Server Side Tracking
Facebook Server Side Tracking Connector
TikTok Server Side Tracking
Shopify Server Side Tracking
GA4 Server Side Tracking
LinkedIn Server Side Tracking
Snapchat Server Side Tracking
WooCommerce Server Side Tracking
WordPress Server Side Tracking
Pinterest Conversions API
Microsoft (Bing) Server Side Tracking
Stripe Conversion Tracking


4.8+ Rating on G2 and Trustpilot
Helsinki
Simonkatu 6 A
00100 Helsinki, Finland
New York
307 W 38th St
NY 11105, United States



© Tracklution Oy 2026. All rights reserved.
GTM template with instructions video from Simo Ahava!