GTM template with instructions video from Simo Ahava!

GTM template with instructions video from Simo Ahava!

Block Bot Traffic with Event Block Rules

You can now use Event Block Rules to automatically block likely bot traffic from being tracked in your Tracklution container. This helps improve reporting accuracy and prevents low quality traffic from being sent to ad platforms. How It Works Tracklution assigns a bot\_score to sessions based on browser signals, automation detection, crawler patterns, and other traffic indicators. Score range: 0.00 = likely human 1.00 = likely bot The block rule simply filters events using th…

You can now use Event Block Rules to automatically block likely bot traffic from being tracked in your Tracklution container. This helps improve reporting accuracy and prevents low-quality traffic from being sent to ad platforms.

How It Works

Tracklution assigns a bot_score to sessions based on browser signals, automation detection, crawler patterns, and other traffic indicators.

Score range:

  • 0.00 = likely human
  • 1.00 = likely bot

The block rule simply filters events using the existing score, it does not create additional processing load.

We currently recommend conservative thresholds:

  • 0.85+ -> Probably a bot
  • 0.95+ -> Almost certainly a bot

We do not currently recommend using thresholds below 0.70, as this may block legitimate mobile users.

How to Enable

In your Tracklution Container, go to: Settings -> Event Block Rules → + Create Rule:

  • You can apply the rule to selected events or enable Block all events to apply it to all current and future events.
  • Rule type: Bot score is greater than equal to
  • Value: 0.85 (or above, see thresholds above)

Good to Know

  • High bot scores typically include crawlers, headless browsers, and automation tools
  • Existing historical data is not affected
  • We recommend monitoring traffic impact after enabling the rule
  • For general Event Block Rule setup, see: Block Unwanted Events

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