CM360 Connector

The Campaign Manager 360 (CM360) Connector is used to send conversion data to Google's Campaign Manager 360 via the CM360 Conversions API. Tracklution sends events by creating and firing Floodlight Activities in your CM360 account.

Prerequisites

You will need the following to complete the setup successfully:

• A Google account with access to Campaign Manager 360
• Advertiser Admin or Trafficking permissions on the CM360 Advertiser you want to use
• At least one active Advertiser in CM360

CM360 Connector Setup

Choose the Campaign Manager 360 Connector from the Connectors section on your Tracking Container's main page. You will be redirected to the CM360 Connector's setup page.

Authenticate with Google

First, you need to authenticate with your Google account. Click "Connect to Campaign Manager 360" and follow the on-screen steps to grant Tracklution the necessary permissions. Make sure you sign in with the account that has access to your CM360 Advertiser.

Select Your Advertiser

After authenticating, select the CM360 Advertiser you want to use. Tracklution will use this Advertiser to create and manage Floodlight Activities on your behalf.

Create Floodlight Activities

For every event you want to send to CM360, you need to create a Floodlight Activity. Floodlight Activities are how CM360 tracks and counts conversions.

Click "+ Create Activity" next to the event you want to track. For each activity, you can configure:

Tracklution supports 10 standard events with automatic category suggestions. For any custom events, you will need to manually select one of the 22 available CM360 conversion categories.

Repeat this process for every event you want to send to CM360.

CM360 Goes Live!

Tracklution will start delivering conversion data to CM360 right away when at least one Floodlight Activity has been created.

How Events Are Delivered

Tracklution uses a combination of pixel and API delivery for CM360, depending on whether a click ID is present:

• If a GCLID or DCLID is found for the session, Tracklution delivers the conversion exclusively via the Conversions API. The pixel is not fired in this case.
• If no click ID is present, Tracklution fires the CM360 pixel to track the conversion.

This ensures clean, non-duplicate reporting in CM360.

Enhanced Conversions

The CM360 Connector supports Enhanced Conversions. When enabled, Tracklution sends hashed user identifiers alongside conversions to improve match accuracy.

:::Info Enhanced Conversions must be manually enabled in your CM360 Advertiser's Floodlight Configuration before they will take effect. Tracklution will display a reminder about this in the Connector UI. :::

To enable Enhanced Conversions in CM360:

1. Go to your CM360 Advertiser settings.
2. Navigate to Floodlight Configuration.
3. Enable the Enhanced Conversions setting.

Consent Mode

The CM360 Connector supports Consent Mode in both pixel and API deliveries.

Validate the Setup

Once your Connector is live, confirm that events are being delivered correctly.

In Tracklution:

1. Go to your Tracklution container dashboard.
2. In the Processed Data Table, check that events show "Success" and the CM360 logo under the "Delivered To" column.
3. If you don't see successful deliveries, refer to our debugging guide: Tracklution Dashboard: Event Validation & Debugging.

In Campaign Manager 360:

1. Log in to Campaign Manager 360.
2. Navigate to your Advertiser > Floodlight > Activities.
3. You should see the Floodlight Activities that Tracklution created, along with conversion counts once events start arriving.

Troubleshooting

Issues with a connector? Visit our Troubleshooting and FAQ to find answers to the most common issues for each connector.