- Cross-Domain Tracking
You can track multiple websites in one Tracking container with simple implementation. Why Enable Cross Domain Tracking? Cross domain tracking is essential if your business operates across multiple websites or subdomains. It ensures that customer interactions are correctly attributed and linked to the same user, improving your data accuracy and marketing performance. Here’s why enabling cross domain tracking can benefit you: Accurate Conversion Tracking: Ensures conversions ar…
- First-Party Mode (DNS)
Enable first party data collection with DNS setup. This is highly recommended as it increases the amount of tracked conversions. To fully unlock the power of Tracklution’s server side tracking, we strongly recommend setting up a custom DNS record for your website. This crucial step allows you to collect data as first party, dramatically improving your ability to track conversions accurately, even when third party cookies are blocked or click IDs are missing. <section class="w…
- Event Tracking Guide
After adding the Tracklution Main script to your website, you can start tracking events. If you have not yet installed any Tracklution tracking on your site, please do that first. Find a suitable installation method for your site from here: https://support.tracklution.com/kb/section/3 <section class="warning box" Make sure the main script is always loaded before any event scripts! Otherwise the event scripts won't work and Tracklution will not register events.</section You wi…
- Event Parameters
Extra Parameters for Events You can add extra parameters to your events if you want to send (eCommerce) data to Tracklution when events are tracked on your website. For example; you want to send product information with "AddToCart" event. You can send send event parameters with an event to Tracklution by pushing them from your website to Google Tag Manager data layer. You can also do this with manual script installation without Google Tag Manager. <section class="info box" If…
- Change Event Mappings
In the Settings tab of your tracking container, the Standard and Custom Events table gives you a full overview of all current event mappings and lets you remap events per Connector. The Table Layout The table is split into two sections by a horizontal divider: Above the devider Standard Events (Tracklution's pre set events) Below the devider Custom Events, which Tracklution automatically picks up the first time they appear in your incoming data On the right side of the vertic…
- Double Server for the Same Website
Using GTM to track data from the same website with two servers If you want to set up two data servers for your website for whatever reason, different configurations, multiple ad accounts, opposite consent modes, you can do so by setting up two data servers for you website. This is done by duplicating your Tracklution tags in GTM and adding the target parameter to your duplicated tags with your second container's Tracklution ID. 1. Start with your standard setup Create a Track…
- Safari click ID removal recovery
alt text{height=315 width=560} Safari’s update and why it matters There’s been a lot of discussion about Safari removing ad click identifiers such as Google’s GCLID, Facebook’s FBCLID, Microsoft’s MSCLKID, and others. Some of this is based on rumor, so it’s important to still keep level headed while preparing for official updates. At this stage, GCLID stripping by default has not been confirmed for regular browsing. But the direction is clear, browser changes are limiting rel…
- Google Tag Manager – Triggers and Variables
Triggers: for events Using the Tracklution Template in Google Tag Manager, each event has its own tag, and each tag need at least one trigger. A trigger in Google Tag Manager is what defines the conditions that fire the tag, which sends the event to your server (Tracklution). The triggers are often set up using dataLayer events. These are events that your website push to the dataLayer when for example, an item is added to a shopping cart, or when a contact form is submitted. …
- Google Tag Manager – Individual and Custom events
Individual and Custom events To add your own individual or custom Tracklution events in Google Tag Manager, start by installing the Tracklution template for Google Tag Manager. Go to the Templates tab in Google Tag Manager and click Search Gallery . Search 'tracklution' for the Tracklution template by tracklution and click Add to workspace . Proceed to approve and install this template. To add your event, go to the Tags tab in Google Tag Manager and click New . Click Tag Conf…
- Advanced Deduplication: Event ID
All events can now be deduplicated using the event ID parameter You can now prevent duplicate events by using the event ID parameter. This ID helps ensure that the same event isn’t tracked multiple times. <section class="warning box" <strong Advanced Configuration</strong . This feature is intended for advanced users. If your tracking setup does not send custom EventIDs, Tracklution automatically generates them and manages deduplication on your behalf. Only configure custom E…
- Advanced eCommerce Product ID Linking
How the System Chooses Which Product ID to Send When you collect product information in your events to send to your analytics or ad platforms, Tracklution automatically picks which product ID to include. It checks several options in a set order and uses the first one that’s available. Order of priority (from highest to lowest): 1. variant_id 2. product_id 3. item_id 4. content_id 5. id This means if a variant_id exists in your tracking setup, it will be used as the product id…
- Block Unwanted Events
Use Event Block Rules to exclude specific events When you want to exclude website traffic from being tracked in your server side container, (e.g. internal traffic, traffic from a specific country, specific pages, currencies, or for example 0 value purchases) you can use the Event Block Rules to do so. Getting started You find the Event Block Rules under the Settings tab when logged in to your Tracklution container. Scroll down and click + Create Rule . select_block You can ch…
- Content Security Policy (CSP)
After DNS is configured for tralut.website.com then the content security policy (CSP) headers file needs the https://tralut.website.com URL and the backup URL https://main 1234.trlution.com added to these policies: script src https://tralut.website.com https://main 1234.trlution.com; img src https://tralut.website.com https://main 1234.trlution.com; connect src https://tralut.website.com https://main 1234.trlution.com; frame src https://tralut.website.com https://main 1234.tr…
- Create / Transform Events Server-Side
Event Creation Rules let you automatically create or transform tracking events based on data arriving in Tracklution without changing your website code or dataLayer. You define the logic once, and Tracklution applies it to every matching event in real time. Common use cases include remapping webhook fields to standard event fields, splitting a single event type by order source, optimizing ad platform conversions on profit instead of revenue, and filtering out test or internal…
- New vs Returning Customer
Tracklution tracks whether a converting visitor is a new or returning customer and makes this data available across your tracking setup. You can use it to enrich conversion signals sent to ad platforms, split events by customer type, build filtering logic, or forward the data to external systems like a CRM or affiliate network. How new vs returning is determined Tracklution looks at when the visitor was first seen in your server data. If the visitor ID was created within the …
