GTM template with instructions video from Simo Ahava!

GTM template with instructions video from Simo Ahava!

Contents of this documentation

The Tracklution Knowledge Base is your central resource for getting the most out of Tracklution server side conversion tracking. Whether you're just getting started or optimizing an existing setup, these docs are designed to guide you every step of the way. Here, you'll find practical guides, best practices, and detailed integration instructions to help you. We’ve organized the content into focused sections so you can quickly find what you need. If you're new to Tracklution, …

The Tracklution Knowledge Base is your central resource for getting the most out of Tracklution server-side conversion tracking. Whether you're just getting started or optimizing an existing setup, these docs are designed to guide you every step of the way.

Here, you'll find practical guides, best practices, and detailed integration instructions to help you. We’ve organized the content into focused sections so you can quickly find what you need. If you're new to Tracklution, start with Get Started. If you're integrating with platforms like Google Ads or Meta, head to Data Destinations. Whatever your goal, these docs are here to support you.

Sections covered in the documentation:

  • Intro about getting started and setting up an account: How to create your Tracklution account and begin tracking.
  • Data sources: Where your tracking data comes from.
    • Track data from websites: How to install and collect events from your website.
    • Bring data from other systems (not websites):How to import conversions or events from CRMs or other tools.
  • Data Destinations (Connectors) - How to send your data to ad platforms and analytics tools.
  • Attribution: How Tracklution assigns credit for conversions.
  • Validating Your Setup: How to confirm your tracking is working correctly.
  • Validating The Benefits of Tracklution: How to measure improvements after enabling server-side tracking.
  • Cookie Compatibility & Data Security & GDPR: How Tracklution handles privacy, consent, and compliance.
  • Troubleshooting and FAQ: Common issues and how to fix them.
  • Development Standards

Server-Side Tracking, First-Party Cookies and Conversion APIs for any website with easy installation. Simple yet powerful tracking tool for digital advertising.

Tracklution customer rating badgeTracklution customer rating badge

4.8+ Rating on G2 and Trustpilot

Helsinki

Simonkatu 6 A
00100 Helsinki, Finland

New York

307 W 38th St
NY 11105, United States

Meta partner badge
Google partner badge
Meta partner badge

© Tracklution Oy 2026. All rights reserved.