The New Standard
for Conversion Tracking

Future-proof your tracking and get all out of your marketing spend!
Better data. Effortless installation. Powerful results.

First-Party Cookies

Utilise Conversion APIs of many ad platforms

Server-Side Tracking

Quick and easy installation for any website

Still in doubt?
Request a demo.
Improving ROAS for 1,000+ forward-thinking companies
Don't Let Dead Cookies Kill Your Data

Earn More by Tracking Smarter

Improve ROAS

Client-side tracking pixels are already losing data. With Tracklution you deliver better and more data to ad platforms - on average +34.2% more compared to traditional tracking pixels - to improve your results and get more out of your ad spend.

Adapt to cookie deprecation

Client-side cookies are facing limitations, but with Tracklution you don't have to worry. With us you always comply with the most recent tracking requirements. We handle the difficult parts in tracking, while you focus on growing your business and reaching your goals.

95 % less cost

Forget costly development projects and maintenance work associated with server-side tracking. With Tracklution you get started effortlessly in a matter of minutes, not months, with only of fraction of the price compared to traditional server-side tracking solutions.

Tracking pixels on steroids

Server-Side Tracking with a Simple Pixel Setup

Enable 1st-party cookies, server-side tracking and Conversion APIs of ad platforms
with a simple tracking pixel setup that every digital marketer is familiar with.

Drive traffic to your site

Get started with Tracklution by installing a simple tracking script on your site

Activate new ad platforms with just a few clicks

No recurring tracking pixels, no API building, no server management = saved developer resources

Gather first-party data

Track event with Tracklution's first-party pixels

Improves tracking accuracy, protects users' privacy and makes your site load faster

You can also track conversions happening offline or in other systems, such as CRM or booking system

Send conversions to ad platforms

Tracklution increases conversions sent to ad platforms on average by +34.2%, combining pixels and server-side APIs, for increased advertising efficiency

Simply the best tool to tackle cookie deprecation and server-side tracking - GDPR compliant, of course

Explore the Connectors

Utilise these and many other Conversion APIs without writing a single line of code.

Google Ads



Google Analytics 4

Join 1,000+ companies that
track smarter with Tracklution

We're solving tracking challenges across diverse industries and company sizes. Whether you're a small business, a large corporation or an agency, we offer tailored solutions to support your success at every stage of growth.

+34.2 %

Additional conversions reported with Tracklution on average.


Events processed
every day

10B+ €

Total reported enhanced conversions

We started using Tracklution, as building our own server-side tracking would have required lots of resources. After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. This means more and higher quality data attributed to our campaigns. I also love how quick and easy it is to set up new traffic channels under Tracklution.

Heiman Safeen
Growth Officer
Stop Wasting Your Ad Budgets

Start Tracking Smarter Today

No Credit Card needed.

Frequently Asked Questions

We support the most popular marketing platforms, such as Google Ads, Meta / Facebook and Instagram Ads, and TikTok Ads. We are working all the time on adding more integrations, and as a Tracklution user, you are the first one to gain access to the newest platform additions.

Thanks to our developer wizards the setup is quick and easy – it literally only takes 5 minutes. 🧙You don’t need to write a single line of code or bother your developer team. If you have access to your Ad Accounts, such as Meta Ads and Google Ads, you’re good to go. We offer detailed instructions and fast support if you need any help.

Tracklution pixels can be installed just as simply as any other pixel, by inserting pixels into your website, utilising tools like Google Tag Manager. But instead of 3rd party cookies, Tracklution collects 1st party data, and thus is not being blocked by ad blockers and browsers that usually natively block 3rd party cookies. Many Tracklution users have seen conversion reporting towards ad channels increase from 40-70% coverage to 100% coverage.

With Tracklution, you only install pixels once to your website, after which it is seamlessly connected and collects data to all your Ad Accounts connected to Tracklution. With Tracklution you benefit from 1st-party cookies and Conversion APIs without writing a single line of code.

Based on the data we have received from Tracklution users, Tracklution and its server-side tracking has improved tracking with 19 – 38% compared to basic pixel-only, 3rd-party cookie (client-based) tracking. Tracklution will minimise the effect of ad blockers and cookie-blocking browsers, as those work on client-side, not server-side.

Also those customers who already had a custom-built server-side tracking before starting using Tracklution, see benefit in improved conversion attribution, as well as the quickness and easiness of setting up new ad channels via Tracklution. No more fighting over developer resources to get proper tracking on your new Ad Ventures! 🤩

Yes, Tracklution automatically uploads offline conversions to the connected ad platforms via their Conversion APIs using the collected 1st-party data. You can deliver offline conversions from other systems by using webhook.

Yes, hit us with an email to and we’ll be happy to help you get started!

Yes. All of our data and servers are located within the EU, specifically in Stockholm. The product is designed and built in the EU.

The simplest way to get started is to create your Tracklution account here.

We have an onboarding guide that will take you through the setup process. You don’t need any technical knowledge or developer team, as long as you have access to your ad accounts, such as Facebook Ads, Google Ads and TikTok Ads. You can also reach out to our team of experts in case you need any help.

Seriously, what are you waiting for?

It literally only takes a few minutes of your time to avoid losing your conversion data and save thousands of euros. Accurate conversion tracking starts here!

No Credit Card needed.

Server-Side Tracking, First-Party Cookies and Conversion APIs for any website with easy installation. Simple yet powerful tracking tool for digital advertising.

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