Get 100% accurate
Microsoft Ads (Bing)
Set up and running in 15 minutes.
14-day trial • No credit card required • SOC2 & ISO20771 compliant
Enhance your Microsoft Ads performance with first-party tracking and the Bing Ads API.
+34.2% avg. uplift in conversions with Tracklution vs. regular browser-side tracking pixels
Effortless 15-minute no-code setup with our Microsoft (Bing) Ads API connector. No credit card needed!
Websites using Tracklution for Bing Ads track 34.2% more conversions
In 2025, 54 agencies chose Tracklution bringing +2000 clients combined. A lot of agencies come to us mid-evaluation. They've looked at running their own server-side GTM containers or using Stape. Here's how the approaches actually compare when you're managing multiple clients:
Tracklution server-side tracking
98% data accuracy
Tracking server-side (Meta Conversion API, Google Ads API, etc.)
Collects 1st party data and utilizes 1st party cookies
Bypasses iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Compatible with Shopify's upcoming conversion tracking updates (checkout extensiility, headless, upcoming tracking changes)
Improves site loading speed, user experience and SEO as tracking is handled server-side
Accurate data only, no artificial conversion modeling
Automatically adapts to users' cookie consent status
GDPR compliant
Traditional pixel-based tracking
As low as 40% data accuracy
Tracking browser-side (Facebook Pixel, Google tag, etc.)
Reliant on 3rd party cookies that are deprecated in 2026
Exposed to iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Vulnerable to Shopify's upcoming conversion tracking updates (checkout extensibility, headless, upcoming tracking changes)
Slow loading hinders user experience and SEO
Artificial conversion modeling for missing data
Get more from your advertising efforts
Stop relying on 3rd-party data, move your tracking to 1st-party and get accurate conversion tracking. It's really that simple.
Get more from your advertising efforts
Stop relying on 3rd-party data, move your tracking to 1st-party and get accurate conversion tracking. It's really that simple.
Accurate data and ready-made CAPI connections
Connect your website to multiple marketing channels and their Conversion APIs with one simple app (that's Tracklution). No need for configurations, coding work or technical skills – just plug and play!
Using Tracklution vs. Doing it yourself
Forget tracking headaches and simplify your tracking with Tracklution's server-side tracking solution. No more juggling multiple plugins, tweaking scripts, or dealing with unreliable tracking. We ensure your tracking runs smoothly around the clock, so you never miss another conversion.
 Basic Setup | Tracking Pixels Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 – 70% | Up to 100% |
Installation time | 5 minutes | 5–30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Shopify App | |||
Cost | Starts at €31/m (first 14 days free!) | - | Starts at €120/m + working hours |
Basic Setup | Tracking Pixels Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 – 70% | Up to 100% |
Installation time | 5 minutes | 5–30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Shopify App | |||
Cost | Starts at €31/m (first 14 days free!) | - | Starts at €120/m + working hours |
How to implement accurate conversion tracking for Microsoft Ads in 15 minutes
Start brewing your coffee, then come back and set up server-side tracking with our Microsoft Ads connector. It'll be up and running before your coffee's done.
Step 01
4 min
Enable first-party data
Unlike third-party scripts and cookies, Tracklution gathers first-party data, bypassing iOS restrictions, ad blockers, and other tracking limitations. Our users typically see their conversion reporting go from 40-70% to 100% accuracy.
Where do you want to install Tracklution?
Step 02
5 min
Install you Tracklution pixel
Install Tracklution pixels just as you would install any tracking pixel. You can also deliver conversions to Tracklution via webhook if that's your jam. We parse and hash the data and deliver it to ad platforms. Too easy.
Step 03
3 min
Connect your ad platforms
Next you want to ensure your accurate conversion data is sent back to your marketing algorithms. With Tracklution, you get the benefit of an optimal tracking setup and seamless Conversion API integrations with multiple ad platforms, all without needing to write a single line of code.
We’re not your average attribution platform – we pass the accurate data back to ad platforms to let their marketing algorithms do their magic for you.
All done!
Welcome to the new standard of conversion tracking.
We dare you to find more precise conversion tracking that's this easy.
We dare you to find more precise conversion tracking that's this easy.
How to set up the server side tracking in 5 min
No developer, no complex integrations
Under the hood:
How Tracklution for Bing Ads server-side tracking works
Tracklution’s hybrid tracking combines server-side data processing with Microsoft UET Tag tracking to deliver the most accurate and complete conversion tracking available. We collect first-party data, process it on the server, and send it directly to Bing Ads API while simultaneously leveraging pixel-based tracking for real-time event validation.
This approach ensures that conversion tracking remains immune to ad blockers, iOS restrictions, and cookie deprecations, while deduplication is automatically handled using deduplication ID to prevent double counting.
Our system captures everything from page views, content views, add to carts, signups, and purchases to offline conversions from CRM systems, giving you complete visibility into your Microsoft Ads campaign performance.
Set up takes only 15 minutes, just connect your website and Microsoft advertising account, and your data flows seamlessly to Bing Ads.
Hear it from our customers
We'd love you to trust us blindly, but in case you don't: here's what our customers have to say.
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”
Heiman Safeen
Growth Officer
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"
Erkka Kinnunen
Marketing Specialist
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”
Nanne Niemi
CEO
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid). I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”
Juha Saarinen
Chief Data Officer
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."
Custom-built eCom store
Tools, machines and agricultural products
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”
Alberta Ellison
Shopify store owner
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"
Randal Mueller
CMO, Co-founder
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"
Susanna Aro
Freelance PPC consultant
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “
Taneli Lahti
Ecommerce Director
1000+ other online businesses are tracking better with Tracklution
1000+ other online businesses are tracking better with Tracklution
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Why should you use server-side tracking for Microsoft Ads?
Optimize every dollar of your ad spend
Successful digital marketing depends on high-quality, accurate data. By sending first-party data to Microsoft Advertising via server-side tracking, Tracklution enhances Return on Ad Spend (ROAS) and reduces Customer Acquisition Costs (CAC) by ensuring more reliable conversion tracking for better ad performance.
Shield your business from tracking changes
Server-side tracking overcomes the challenges of ad blockers, browser restrictions, and network interruptions. Even when cookies or client-side scripts fail, Tracklution ensures that your essential conversion events are still accurately collected and sent to Microsoft Ads API for precise attribution and optimization.
Gain control and transparency
Traditional client-side tracking lacks visibility into what is being tracked and shared. With server-side tracking, you have full control over data collection and transmission to Microsoft Advertising. This also helps ensure compliance with GDPR and other privacy regulations while maintaining high tracking accuracy.
Questions and answers
How does Tracklution differ from other conversion tracking methods out there?
Tracklution seamlessly collects and transmits accurate conversion data to multiple ad platforms. Unlike many tracking solutions, we never rely on artificial event modeling, only real, verifiable data. This ensures that ad platform algorithms optimize faster, leading to improved campaign performance and lower acquisition costs. Unlike third-party scripts and cookies, Tracklution uses first-party customer data, making it resistant to ad blockers, iOS tracking restrictions, and browser privacy limitations. Our users typically see conversion tracking accuracy increase from 40-70% to nearly 100%. With Tracklution, you get seamless integration with Microsoft Advertising API (Bing Ads API), Google Ads API, and Meta Conversions API, all without writing a single line of code. Unlike traditional browser-side tracking, our hybrid approach combines both pixel-based tracking and server-side tracking to maximize data accuracy and reliability.
Is Tracklution better than Microsoft’s native Bing Ads API integration?
Tracklution’s hybrid tracking model goes beyond a standard Bing Ads API integration. By combining both the Microsoft UET Tag and the Bing Ads API, Tracklution ensures higher-quality data, better event match rates, and more accurate conversion tracking compared to native setups. This leads to stronger ad optimization and improved bidding efficiency. In addition to Microsoft Advertising, Tracklution seamlessly integrates with Google Analytics 4, Google Ads, Meta, Pinterest, and more using server-side tracking, giving you a unified and complete tracking setup for better marketing performance.
What is the uplift in conversion tracking?
Our data indicates that Tracklution users see a 11-48% improvement in conversion tracking accuracy compared to basic pixel-only methods. By reducing data loss caused by ad blockers, browser restrictions, and iOS privacy updates, Tracklution ensures that your Microsoft Ads tracking remains highly accurate and actionable for better campaign performance.
Is Tracklution an Attribution Platform? How do you differ from TripleWhale or Hyros?
Attribution platforms usually collect data and present it in various formats, leaving you to figure out how to put the data to work. Tracklution is different. We don’t just gather precise data from your eCommerce store; we also send it back to your marketing channels. This helps their advertising algorithms learn more quickly and efficiently, driving you new sales at a lower cost.
How difficult is the setup?
Thanks to our developer wizards the setup is quick and easy – it literally only takes 15 minutes. You don’t need to write a single line of code or bother your developer team. If you have access to your website as well as your ad accounts, such as Bing Ads and Meta Ads, you’re good to go. We offer detailed instructions and fast support if you need any help.
How much does this cost?
Enjoy the first 14 days on us—no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.
Which advertising and eCommerce platforms are supported?
Tracklution can be installed to Shopify with Shopify App, Woocommerce with Woo Plugin, and to any other website via GTM container (Google Tag Manager) or manual pixel installation. You can also track conversions in other systems like CRM systems, booking systems, payment systems, etc. with Tracklution’s handy webhook functionality. With Tracklution, you can also effortlessly feed back data to ad platforms like Meta Ads, Google Ads, TikTok, Snapchat, LinkedIn and Bing, as well as to Google Analytics 4.
Do you offer support?
Of course! We're happy to assist you whenever you need a hand. Feel free to send us a chat message in the bottom right corner of this page or email us at support@tracklution.com.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.
I'm sold! Is there a free trial to get started?
Absolutely! You can try out Tracklution for 14 days, no strings attached. No credit card is required to get started, and you can cancel any time.
Have further questions?
