The Adform Connector is used to send data to both the Adform Pixel and Conversion API.
Prerequisites
You will need the following to complete the setup of the connector successfully:
- Adform Account
- Adform Campaign
- Adform Tracking Points
Authenticate your Adform account, click the 'Start Authentication' button:
Next you should select the Adform campaign that you want to receive your Tracklution events. To do this, start by clicking the 'Sync Campaigns' button:
This will make your Adform campaigns appear in the 'Campaigns' drop-down list.
Next you should map which of your events in Tracklution should be counted as Adform Tracking Points. This is done by clicking the 'Select Tracking Point' drop-down list next to the event you want to send there:
When you click 'Map', this event will go Live and start sending these events to Adform.
Supported Parameters
TOP-LEVEL VARIABLES (mapped to variables)
- value → variables.sales
- order_id → variables.orderid
- transaction_id → variables.orderid (fallback)
- currency → variables.currency
- content_type → variables.content_type
ITEM-LEVEL VARIABLES (mapped to subVariables)
From items array:
- product_id → subVariables.productid (1st choice)
- id → subVariables.productid (2nd choice)
- item_id → subVariables.productid (3rd choice)
- price × quantity → subVariables.productsales (1st choice)
- total → subVariables.productsales (2nd choice)
- subtotal → subVariables.productsales (3rd choice)
- price → subVariables.productsales (4th choice)
- name → subVariables.productname (1st choice)
- item_name → subVariables.productname (2nd choice)
- category → subVariables.productcategory (1st choice)
- item_category → subVariables.productcategory (2nd choice)
- content_type (top-level) → subVariables.productcategory (3rd choice)
The Adform connector will automatically process and rename the supported parameters. If you name your parameter something custom that isn't included in the supported parameters list, it will not be processed by the Adform connector.
Example: When you include value and currency in your Purchase event, these parameters will be delivered as sales and currency to your Adform Tracking Points with the Purchase event.
When you have created a custom event in your data collection setup and send at least one such event to Tracklution, these custom events will be available in your Adform event mapping list and you can send them to an Adform Tracking Point just like any other event.
Troubleshooting
Issues with a connector? Visit our Troubleshooting and FAQ to find answers to most common issues for each connector.
