Tracklution is fully GDPR compliant, with all customer data securely stored within the European Union, specifically in AWS Stockholm.
We do not manipulate, or enrich user data ourselves. Instead, our platform acts solely as a non-intrusive data channel forwarding data to your selected destinations (e.g., Google Ads) based on user consent. This ensures full compliance with the principle of data minimization under GDPR.
Consent Mode V2
Tracklution fully supports Google’s Consent Mode V2, including the required signals for ad_user_data and ad_personalization.
- If your website uses a Shopify native cookie banner or any other banner that syncs consent states to the data layer, Tracklution can automatically read those consent states. To apply the consent states, go to the Settings tab and activate "Use automatic consent reading".
- Tracklution does not modify or override consent. Instead, it forwards the user’s actual consent states to Google, which handles enforcement and personalization accordingly.
For more information on Consent Mode V2 handling, we recommend referring directly to Google’s official documentation: https://support.google.com/google-ads/answer/10000067?hl=en
Additionally, our implementation guide on cookie banner compatibility is available here: Compatibility with Cookie Banners and Consent Mode (v2)
Our full legal framework can also be reviewed here:
