Get 100% AccurateShopify Conversion Trackingfor Google Ads, Facebook & More with Server-Side Tracking
Enter your store URL to get started
Improve attribution and unlock superior performance with 1st-party tracking and Conversion API connections
+34.2% avg. uplift in conversions with Tracklution vs. regular browser-side tracking pixels
Effortless 5-minute no-code setup with Shopify App. No Credit Card needed.
Tracklution is the choice of leading E-Com Businesses
Shopify stores using Tracklution track +34.2% more conversions and see -18,1% lower CAC (on avg.)
Adblockers, cookie deprecation, iOS updates, Shopify's tracking updates, and artificial conversion modelling in ad platforms can reduce data accuracy to as low as 40%. Tracklution's cutting-edge Shopify server-side tracking ensures 100% accurate, real-time data delivery to all your ad platforms. This guarantees top-notch attribution, even in a post-cookie tracking era.
Regular tracking pixel everyone is using
As low as 40% data accuracy
Tracking browser-side
Reliant on 3rd party cookies that are deprecated in 2025
Exposed to iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Vulnerable to Shopify's upcoming conversion tracking updates (checkout extensibility, headless, upcoming tracking changes)
Slow loading hinders user experience and SEO
Artificial conversion modelling for missing data
Tracklution’s server-side tracking platform
98% data accuracy
Tracking server-side
Collects 1st party data and utilises 1st party cookie
Bypasses iOS 14.5+ tracking preventions, ad blockers and similar restrictions
Compatible with Shopify’s upcoming conversion tracking updates (checkout extensibility, headless, upcoming tracking changes)
Accurate data only, no artificial conversion modelling
Improves site loading speed, user experience and SEO as tracking is handled server-side
Automatically adapts to users’ cookie consent status
GDPR compliant
Don't Waste Your Ad Budgets
No Credit Card needed.
More Accurate Data and Ready-Made CAPI Connections Starting Today
Connect your Shopify store to multiple marketing channels and their Conversion APIs with one simple app. No need for configurations, coding work or technical skills – just plug and play!
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
And More
Try it yourself!
Generate More Sales
No Credit Card needed.
Generate More Sales by Supplying Ad Algorithms With More High-Quality Data
Tracking restrictions and privacy regulations have reduced data quality, yet advertising increasingly relies on algorithms. Without accurate data, these algorithms become inefficient, resulting in poor performance.
Supplying ad algorithms with high-quality data enables faster learning and better operation, leading to improved Return on Ad Spend (ROAS) and lower Customer Acquisition Costs (CAC).
Supercharge Your Ads with Precise Conversion Tracking
No Credit Card needed.
Why Use Tracklution’s Server-Side Tracking Platform vs. Doing It Yourself
Forget tracking headaches and simplify your tracking with Tracklution's all-in-one solution. No more juggling multiple plugins, tweaking scripts, or dealing with unreliable tracking. We ensure your tracking runs smoothly around the clock, so you never miss another conversion.
Tracklution Basic Setup | Tracking Pixels Browser-Side | Server-Side GTM Google Cloud | |
|---|---|---|---|
| Accuracy | Up to 100 % | 40-70 % | Up to 100 % |
| Time to install | 5 minutes | 5-30 minutes | Hundreds of hours |
| Bypassing tracking limitations | Yes | No | No |
| Manages CAPI updates automatically | Yes | No | No |
| Track without managing your own servers | Yes | - | No |
| Data Layer Setup | Automatic | Automatic or Manual | Manual |
| Shopify plugin | Yes | No | No |
| Cost | Starts at 79 €/mo | - | Starts at 120 €/mo + working hours |
How To Implement Accurate Conversion Tracking for Meta, Google Ads, Tiktok & More in Your Shopify Store
Set up server-side tracking to your online store in a matter of minutes with Tracklution’s plug-and-play Shopify App.
Step 1
Install the Shopify App
3 minutes
Unlike third-party scripts and cookies, Tracklution gathers first-party data, bypassing iOS restrictions, ad blockers, and other tracking limitations. Our users typically see their conversion reporting go from 40-70% to 100% accuracy.
Where do you want to install Tracklution?
Step 2
Automatically Configure eCommerce Tracking
immediate
Tracklution sets up your tracking automatically, avoiding tedious manual work. You'll get all standard eCommerce events, such as Add to Cart, Initiate Checkout, Add Payment Info, and Purchases. You can also use any custom events you wish. Collected data is logged in Tracklution's Dashboard, giving you transparency and accuracy — say goodbye to black box tracking!
Step 3
Connect Ad Platforms
3 minutes
Next you want to ensure your accurate conversion data is sent back to your marketing algorithms. With Tracklution, you get the benefit of an optimal tracking setup and seamless Conversion API integrations with multiple ad platforms, all without needing to write a single line of code.
We’re not your average attribution platform – we pass the accurate data back to ad platforms to let their marketing algorithms do their magic for you.
🎉Installation done, welcome to the new standard of conversion tracking!
Supercharge Your Ads with Precise Conversion Tracking
No Credit Card needed.
Why server side tracking in e-commerce?
Our customers will tell their story about how Tracklution has helped them.
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"
"We saw an instant +19,5% increase in our Google Ads account"
"I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution, and in 5 minutes I was up and running with even better tracking than I had before. Tracklution literally saved my day!"
"I literally implemented server-side tagging to my eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪"
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"
"For 2 years we planned on implementing server-side tracking, but just kept pushing it as it takes a lot of resources and planning. Then we came across Tracklution, got everything done in 15 minutes, and saw the increase in conversion data right away! 🔥 "
"If I knew implementing and running server-side tagging was this easy, I would have done it years ago!"
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue. 🤑"
"We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager"
"After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution."
"Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. "
"Our new customer acquisition grew 26% in 6 months after we started using Tracklution"
Don't Waste Your Ad Budgets
No Credit Card needed.
Why eCommerce Businesses Should Use Server-Side Tracking?
Optimize Every Dollar of Your Ad Spend
Successful digital marketing is the very core of building a successful eCom business. Sending ad platforms accurate and reliable data from server-side improves Return on Ad Spend (ROAS) and reduces Customer Acquisition Costs (CAC).
Shield Your Business From Tracking Changes
Server-side tracking ensures accurate and reliable data by bypassing common issues like ad blockers, browser restrictions, and network interruptions. Capture critical events and user actions even when client-side scripts and usage of marketing cookies fails.
Gain control and transparency
With client-side scripts it’s impossible to determine what has been tracked. With server-side tracking, you gain complete transparency over data collection and delivery to ad platforms. This also helps you to ensure compliance with privacy laws like GDPR.
Better Site Performance
Offloading tracking tasks to the server reduces the javascript load on the client-side, leading to faster page load times and a smoother user experience, making your site more user-friendly and improving your site's SEO and user retention.
Frequently Asked Questions
How does Tracklution differ from other conversion tracking methods out there?
With Tracklution, store owners only need to connect their Shopify store, after which Tracklution can seamlessly collect accurate conversion data and push this data back to multiple marketing channels. Yes, we always collect and send ONLY accurate data to ad platforms – we never use artificial modelling for events and conversions. By delivering accurate and correct data, the ad platforms bidding algorithms learn faster and generate more sales with lower customer acquisition costs.
Instead of 3rd-party scripts and cookies, Tracklution collects 1st-party customer data, and thus is not being restricted by iOS tracking prevention, ad blockers, and other tracking prevention techniques. Many Tracklution users have seen conversion reporting towards ad channels increase from 40-70% coverage to 100% coverage. With Tracklution you benefit from seamless connections to multiple marketing channels, like Facebook Conversion API, TikTok Events API and Google Ads API without writing a single line of code. Contrary to browser-side tracking methods, tracking happens in server-side, providing you also with a smoother and faster customer journey.
Is Tracklution Better than Shopify’s native Meta CAPI?
Server-side tracking is an entirely different approach. This method bypasses common tracking issues like ad blockers, cookie restrictions and iOS tracking limitations. Tracklution delivers more and higher-quality data to Facebook, resulting in improved event match quality rates compared to the native integration. It not only includes the Facebook Conversion API but also enables connections to other data destinations like Google Analytics 4, Google Ads, TikTok, Bing, and more through the server.
What is the uplift in conversion tracking?
Based on the data we have received from our users, Tracklution and its server-side tagging has improved tracking with 11 – 48% compared to basic pixel-only, cookie-based (client-side) tracking. Tracklution minimises the effect of ad blockers and other tracking preventions such as iOS tracking prevention, as it works on server-side, not browser-side.
Is Tracklution an Attribution Platform? How do you differ from TripleWhale or Hyros?
Attribution platforms usually collect data and present it in various formats, leaving you to figure out how to put the data to work. Tracklution is different. We don’t just gather precise data from your eCommerce store; we also send it back to your marketing channels. This helps their advertising algorithms learn more quickly and efficiently, driving you new sales at a lower cost.
How difficult is the setup?
Thanks to our developer wizards the setup is quick and easy – it literally only takes 5 minutes. 🧙 You don’t need to write a single line of code or bother your developer team. If you have access to your Shopify as well as your ad accounts, such as Meta Ads and Google Ads, you’re good to go. We offer detailed instructions and fast support if you need any help.
How much does this cost?
Enjoy the first 30 days on us—no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.
What is server-side tracking?
Server-side tracking (or server-side tagging) is a method of collecting first-party data. Tracking happens on the server that runs behind your website, rather than in the user's browser or device as is the case with traditional pixel tracking, also called client-side tracking. It also minimises data loss, enhances website loading speed, and offers better transparency compared to client-side tracking. With server-side tracking, you gather 1st-party data and can bypass tracking preventions like ad blockers and cookie limitations. This ensures better and more accurate data for your ad platform’s algorithms – allowing you to successfully implement your digital marketing strategies!
Which eCommerce platforms and other platforms do you support?
Tracklution can be installed to Shopify with Shopify App, Woocommerce with Woo Plugin, and to any other website via GTM container (Google Tag Manager) or manual pixel installation. You can also track conversions in 3rd systems like CRM systems, booking systems, payment systems, etc. with Tracklution’s handy webhook functionality. With Tracklution, you can effortlessly feed back data to ad platforms like Facebook Ads, Google Ads, TikTok, Snapchat, LinkedIn and Bing, as well as to Google Analytics 4.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.
Do you offer support?
Yes! We are happy to assist you whenever you are in a need of a hand. Feel free to send us a chat message in the bottom right corner of this page or email us at support@tracklution.com.
Is there a free trial?
You can always try out Tracklution with our 30 days free trial. No credit card is required to get started and you can cancel anytime.
Don't Waste Your Ad Budgets
No Credit Card needed.