Get up to 100% accurate
Shopify
Set up and running in 16 minutes.
14-day trial • No credit card required • SOC2 & ISO20771 compliant
Recover +34.2% conversions (avg. uplift) that ad blockers, iOS restrictions, and Shopify checkout changes prevent from reaching your ad platforms
Install once on Shopify, then connect Meta, Google Ads, TikTok, and more in a few clicks, for accurate first-party data to flows to each and every platform.
16-minute no-code setup via Shopify Customer Events. No credit card needed.
Shopify stores using Tracklution track 34.2% more conversions and see -18.1% lower CAC (on avg.)
Ad blockers, iOS restrictions, cookie deprecation, and Shopify's checkout extensibility changes can cut pixel accuracy to as low as 40%. Tracklution captures every event and conversion server-side and delivers complete, deduplicated data to Meta, Google Ads, TikTok, and all other mainstream platforms, through their APIs.
Tracklution server-side tracking
Up to 100% data accuracy
Sends conversions via Meta CAPI, Google Ads API, TikTok Events API, and more
First-party data collection bypasses ad blockers, iOS restrictions, and cookie deprecation
Compatible with Shopify's checkout extensibility changes. Installs as a native custom pixel.
Full Consent Mode v2 support. Reads Shopify's native cookie banner automatically.
Faster store. Tracking handled server-side, not in the browser.
Real conversion data, no modeled estimates
Tracklution is GDPR compliant as a company (EU-built, SOC2, ISO 27001)
Shopify pixel tracking (browser-side)
As low as 40% data accuracy
Relies on browser-side pixels and cookies per platform
Blocked by iOS restrictions, ad blockers, and third-party cookie deprecation
Vulnerable to Shopify's checkout extensibility changes, which cut off standard pixel access
Consent Mode v2 requires additional implementation per platform
Client-side scripts slow page load and hurt UX
Conversion modeling fills gaps with estimated data
Retrieve all conversions from Shopify
Shopify checkout changes broke pixel tracking for thousands of stores. Tracklution captures every conversion server-side and delivers it to Meta, Google Ads, TikTok, and more. Set up in 16 minutes.
Retrieve all conversions from Shopify
Shopify checkout changes broke pixel tracking for thousands of stores. Tracklution captures every conversion server-side and delivers it to Meta, Google Ads, TikTok, and more. Set up in 16 minutes.
Shopify Integrations
Tracklution seamlessly connects the platforms in your tech stack, making it easy to collect, process, and activate your event data across every integration.
Google Ads
Meta Ads
Snapchat Ads
TikTok Ads
Awin
Taboola
Klaviyo
Bing Ads
LinkedIn Ads
OpenAI Ads
Didn't find the platform you were looking for?
Send events from CRMs, booking systems, and other tools to Tracklution using webhooks.
Tracklution supports a wide variety of integrations, including custom connectors. Explore the full range of integrations below to find a solution that works for you.
Still unsure if this works for you?
Capture and send accurate ecommerce data from Shopify to every ad platform
Install once on Shopify and connect your ad platforms in a few clicks.
Automatic ecommerce tracking from day one
Install once in Shopify Customer Events and Tracklution captures your full purchase funnel automatically: PageView, View Content, Add to Cart, Initiate Checkout, Add Payment Info, and Purchase. No tags to configure, no data layer to build.
Connect and track all your ad platforms from one dashboard
Instead of configuring each ad platform's API separately, connect them in your Tracklution dashboard in a few clicks each. Your Shopify data feeds accurate, deduplicated conversions to every platform simultaneously.
Checkout-proof tracking via Customer Events
Tracklution installs as a native custom pixel in Customer Events, plus an order webhook that captures purchases server-side. Your tracking will survive checkout updates, regardless of theme or configuration.
Real-time visibility across all platforms
See every event as it lands and verify what was sent to which platform. When Meta, Google, or TikTok update their APIs, Tracklution updates the connection. No code, no infrastructure, no downtime, no worries.
How to implement accurate conversion tracking for Shopify in 16 minutes
Three steps. No code. No developer needed. Your ad campaigns will start optimizing on complete data before your coffee gets cold.
Step 01
Enable first-party data
Add a DNS record so Tracklution loads under your own domain. This switches tracking to first-party, bypassing iOS restrictions, ad blockers, and cookie limitations. Most Tracklution users observe reporting accuracy jump from 40-70% to up to 100%.
Step 02
Install Shopify Customer Events
In your Shopify admin, go to Settings, then Customer Events, and add Tracklution as a custom pixel. Paste your tracking script, click Save, then Connect. Tracklution automatically configures all standard ecommerce events: PageView, View Content, Add to Cart, Initiate Checkout, Add Payment Info, and Purchase, including product data and customer identifiers. Then add an order creation webhook in Shopify Settings for a server-level purchase backup.
Step 03
Connect your ad platform accounts
Click "Add" on any Connector card in your Tracklution dashboard: Meta, Google Ads, TikTok, LinkedIn, and more. Enter your account credentials and toggle each connector live. Events start flowing through every platform's API. No server setup, no code.
And you're all set.
Every ad platform you run now optimizes on complete, first-party conversion data from your Shopify store. No guesswork. No gaps.
Under the hood:
How Tracklution makes Shopify server-side tracking possible
When a customer takes an action on your Shopify store, Tracklution captures the event server-side and forwards it to your connected ad platforms through their APIs: Meta CAPI, Google Ads API, TikTok Events API, LinkedIn Conversions API, and more. No browser dependency, no platform-specific pixel required on your checkout pages.
This server-to-server approach means your conversion tracking isn't affected by iOS restrictions, ad blockers, or Shopify's checkout extensibility changes that broke standard pixel access for thousands of merchants. Tracklution installs as a native custom pixel in Shopify's Customer Events, giving it direct access to checkout data including purchase value, currency, product IDs, and customer identifiers. An order creation webhook provides a reliable second signal at the server level for every transaction, so purchases are captured even when browser-side scripts fail.
Standard ecommerce events are configured automatically by Tracklution. First-party customer data (email, phone, name) is captured and hashed automatically for Enhanced Conversions and contact matching across all connected platforms. Tracklution handles deduplication, event ID generation, and API version updates for every platform you connect. You set up once; every platform stays accurate automatically.
Check out our full Shopify server-side tracking guide for more info.
Using Tracklution vs. Doing it yourself
See how Tracklution compares to configuring each platform's API from Shopify manually, or building a server-side GTM setup on Google Cloud.
 Basic Setup | Platform pixels Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 – 70% | Up to 100% |
Installation time | 16 minutes (average) | 5–30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Native Shopify integration | |||
Cost | Free plan available (5k events/mo). Grow plan from €39/mo. | - | Starts at €120/m + working hours |
Basic Setup | Platform pixels Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 – 70% | Up to 100% |
Installation time | 16 minutes (average) | 5–30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Native Shopify integration | |||
Cost | Free plan available (5k events/mo). Grow plan from €39/mo. | - | Starts at €120/m + working hours |
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
What you can track through Tracklution for Shopify
Tracklution automatically captures standard Shopify ecommerce events and forwards them to every ad platform you connect to it. Every event includes hashed customer data for better attribution across Meta, Google Ads, TikTok, LinkedIn, and more.
Purchases
Transactions with value, currency, and product data. Automatically tracked from Shopify's checkout.
Add to Cart / Checkout
Full-funnel shopping behavior from Add to Cart through Initiate Checkout and Add Payment Info.
View Content
Page and product views for building retargeting audiences. Tracked on every pageview.
Order webhook backup
Server-level backup for every purchase. Captures transactions even when browser-side tracking fails.
Contact info matching
Customer identifiers captured and hashed automatically from every checkout for better attribution.
Any other conversion event
Any conversion action specific to your business. Name it, configure it, send it to every connected platform.
Trusted by Shopify advertisers worldwide
See how teams like yours recover lost conversions, lower CAC, and get their ad campaigns optimizing on complete Shopify data.
We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.
Sampo Soininen, Digital Strategist @ Aava & Bang
Now we know exactly which campaigns drive real appointments – and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Why use server-side tracking for Shopify?
Checkout extensibility broke pixel tracking
Shopify's checkout extensibility changes cut off standard pixel access to checkout events for millions of merchants. Tracklution installs as a native custom pixel in Shopify's Customer Events, giving it direct access to checkout data regardless of your theme or checkout configuration.
Optimize every dollar you spend across platforms
Complete conversion data means faster algorithm learning, better ROAS, and lower CAC on every platform you advertise on. Tracklution users see a 34.2% average uplift in tracked conversions vs. browser-side tracking alone.
Install once, connect every ad platform
Setting up separate API integrations for Meta, Google Ads, TikTok, LinkedIn, and more takes weeks and ongoing maintenance. Install Tracklution on Shopify once, then connect each platform in a few clicks. Automatic API updates when any platform changes.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Questions and answers
Does Tracklution work with Shopify's checkout extensibility?
Yes. Tracklution installs as a custom pixel in Shopify's Customer Events (Settings, then Customer Events, then Custom Pixels), which gives it native access to checkout data even after Shopify's checkout extensibility changes. Whether you're using standard checkout or a customized checkout configuration, Tracklution automatically tracks Purchase, Add to Cart, Initiate Checkout, and Add Payment Info events without any manual tag setup.
Which events are tracked automatically with the Shopify integration?
The Shopify integration automatically tracks PageView, View Content, Add to Cart, Initiate Checkout, Add Payment Info, and Purchase, including product IDs, variants, value, and currency. First-party customer data (email, phone, name) is captured and hashed automatically for Enhanced Conversions across all connected platforms. Custom events can be added via GTM or custom HTML tags alongside the Shopify integration.
Does Tracklution replace Shopify's native Meta CAPI integration?
Tracklution covers more ground. Shopify's native Meta CAPI only sends data to Meta. Tracklution installs once and delivers accurate conversion data to every ad platform you use: Meta, Google Ads, TikTok, LinkedIn, Bing, GA4, and more. It also improves data quality through first-party collection, automatic deduplication, and hashed customer parameters for better match rates across all platforms.
How does Tracklution handle consent mode on Shopify?
If you're using Shopify's native cookie banner, Tracklution reads consent status automatically. Set the Tracklution pixel permission to "Not required" in Shopify's Customer Events for Advanced Consent Mode (loads always, respects consent signals) or "Required" for Basic Consent Mode (loads only after consent is granted). No additional configuration needed for either mode.
Can I track multiple Shopify markets or stores in one Tracklution account?
Yes. If you use Shopify Markets with multiple domains, create a separate Tracklution container per market and route events to the correct container using target parameters in the tracking script. For cross-domain tracking across multiple stores, Tracklution has a dedicated cross-domain tracking feature. Multiple containers can be managed from a single Tracklution account.
How does Tracklution differ from other conversion tracking methods?
Tracklution collects accurate conversion data server-side and sends it to multiple ad platforms through their APIs. Unlike browser-side tracking, it isn't affected by iOS restrictions, ad blockers, or cookie limitations. Users typically see conversion reporting go from 40-70% coverage to up to 100%. It connects to Meta, Google Ads, TikTok, LinkedIn, GA4, and more from a single Shopify integration, without writing code.
What is the uplift in conversion tracking?
Based on data from Tracklution users, server-side tracking improves conversion visibility by 11-48% compared to pixel-only, cookie-based tracking. The average uplift is 34.2%. Results vary depending on how much traffic your Shopify store gets from iOS devices, how prevalent ad blockers are in your audience, and your current setup.
How much does this cost?
Enjoy the first 14 days on us, no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.
I'm sold! Is there a free trial to get started?
Absolutely! You can try out Tracklution for 14 days, no strings attached. No credit card is required to get started, and you can cancel any time.
Have further questions?
Get even more from your Shopify ad spend
Complete, server-side conversion data for every platform you advertise on. Set up in 16 minutes. Free plan available, no credit card required.
Get even more from your Shopify ad spend
Complete, server-side conversion data for every platform you advertise on. Set up in 16 minutes. Free plan available, no credit card required.
