Snapchat Ads Connector
The Snapchat Ads Connector is used to send data to the Snapchat Ads Pixel and Conversion API.
Prerequisites
You will need the following to complete the setup of the connector successfully:
- Pixel ID: How to get a Pixel ID
- Conversion API Access Token: How to get a Conversion API Access Token
Snapchat Connector Setup
Choose the Snapchat Connector from the "Connectors" section on your tracking container dashboard.
Press "Add" or "Edit" on the Snapchat Connector and provide the following information:
- Snapchat Pixel ID
- Snapchat Conversion API Access Token
If you are ready to go live sending data to Snapchat, toggle the "Live" button and press "Save". Otherwise you can save your details by pressing "Save" and later come back to toggle the "Live" button.
Please note before activating the Snapchat Connector in Tracklution: If you have previously included the pixel code in your website's header or footer HTML or e.g. via GTM, you must remove or deactivate existing pixels. Otherwise, the pixel will fire twice and lead to inconsistent data in your reporting. Snapchat Connector in Tracklution includes both the Pixel and Conversions API which allows Snapchat to deduplicate events.
When your Connector is live, your collected data will be sent to Snapchat Pixel and Conversion API.
Sending Custom Events from Tracklution to Snapchat
If you want to send custom events from Tracklution to Snapchat, they must be formatted as "CUSTOM_EVENT_1", "CUSTOM_EVENT_2", etc. You can configure this mapping in Tracklution container's Settings-tab → Standard and Custom Events. Tracklution will automatically notify if the event needs to be mapped as a custom event for Snapchat in the Standard and Custom Events table. For more details on how events should be mapped in Snapchat refer to this guide: Standard and Custom Events.
Troubleshooting
Issues with a connector? Visit our Troubleshooting and FAQ to find answers to most common issues for each connector.
