GTM template with instructions video from Simo Ahava!
The Snapchat Ads Connector is used to send data to the Snapchat Ads Pixel and Conversion API.
You will need the following to complete the setup of the connector successfully:
Choose the Snapchat Connector from the "Connectors" section on your tracking container dashboard.
Press "Add" or "Edit" on the Snapchat Connector and provide the following information:
If you are ready to go live sending data to Snapchat, toggle the "Live" button and press "Save". Otherwise you can save your details by pressing "Save" and later come back to toggle the "Live" button.
If you want to send custom events from Tracklution to Snapchat, they must be formatted as "CUSTOM_EVENT_1", "CUSTOM_EVENT_2", etc. You can configure this mapping in Tracklution container's Settings-tab → Standard and Custom Events. Tracklution will automatically notify if the event needs to be mapped as a custom event for Snapchat in the Standard and Custom Events table. For more details on how events should be mapped in Snapchat refer to this guide: Standard and Custom Events.
Issues with a connector? Visit our Troubleshooting and FAQ to find answers to most common issues for each connector.
Server Side Tracking
Google Ads Server Side Tracking
Facebook Server Side Tracking Connector
TikTok Server Side Tracking
Shopify Server Side Tracking
GA4 Server Side Tracking
LinkedIn Server Side Tracking
Snapchat Server Side Tracking
WooCommerce Server Side Tracking
WordPress Server Side Tracking
Pinterest Conversions API
Microsoft (Bing) Server Side Tracking
Stripe Conversion Tracking


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GTM template with instructions video from Simo Ahava!