GTM template with instructions video from Simo Ahava!
When you want to exclude website traffic from being tracked in your server-side container, (e.g. internal traffic, traffic from a specific country, specific pages, currencies, or for example 0 value purchases) you can use the Event Block Rules to do so.
You find the Event Block Rules under the Settings tab when logged in to your Tracklution container. Scroll down and click + Create Rule.
You can choose to either select specific events that you want your rule to block, or you can click the toggle Block all events to make your rule dynamically apply to all currently tracked events, and for any event you may track in the future. You can use AND rules to include multiple conditions for one rule.
There are three category-types of block rules you can configure:
The URL block rule option looks at the full URL with the event, meaning you can condition your block rule to anything in the URL, e.g. subdomains, paths, queries, fragments, or even attributes. If you want to block a specific URL path for example, then you can put the / before the path, like this /your-page-path-here. If you want to block a specific fragment you can use #page-fragment-here, and so on. Keep in mind that if you want to block specific queries, be aware that not all queries start with ?, they might start with &. Instead, write the full query, like this my-query=my-blocked-query-value.
While both Webhook parameter and Event based block rules can be configured directly with the user interface, the list based block rules require you to upload a .csv file containing the predefined values you want to include in your block rule.
Example:
If you want to use a list of IP addresses from your offices and remote team members to exclude this internal traffic from being tracked by your server-side container, you can list the IP addresses separated by comma, then save as .csv and upload. This is easily achieved in Microsoft Excel or Google Sheets.
Choose IP address as rule type and click Select List.
You can create a list of your IP addresses in a sheet like this:
| 192.0.2.14 |
|---|
| 198.51.100.73 |
| 203.0.113.201 |
Then click Save as.., select .csv and upload it to your Event Block Rules.
You can later remove, deactivate, or add more IP addresses to your uploaded list. Adding is done by clicking Fill on your list and uploading a new .csv file. Already recorded IP addresses will remain, and any new IP address will be added.
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GTM template with instructions video from Simo Ahava!