Get 100% accurate
Meta
Set up and running in 15 minutes.
14-day trial • No credit card required • SOC2 & ISO20771 compliant
Lift your Event Match Quality score and ad performance with first-party server-side data
Recover the conversions iOS privacy and ad blockers hide from Events Manager (+34.2% avg. uplift)
Effortless 15-minute no-code setup with our Meta Ads connector. No credit card needed!
Meta advertisers using Tracklution track 34.2% more conversions
iOS restrictions, ad blockers, and cookie deprecation can cut your Meta Pixel accuracy to as low as 40%. Tracklution’s server-side connector delivers complete, real-time conversion data to Meta through CAPI, so your campaigns optimize on what actually happened.
Tracklution server-side tracking
98% data accuracy
Tracking server-side (Meta Conversion API, Google Ads API, etc.)
Collects 1st party data and utilizes 1st party cookies
Bypasses iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Compatible with Shopify's upcoming conversion tracking updates (checkout extensiility, headless, upcoming tracking changes)
Improves site loading speed, user experience and SEO as tracking is handled server-side
Accurate data only, no artificial conversion modeling
Automatically adapts to users' cookie consent status
GDPR compliant
Meta Pixel tracking
As low as 40% data accuracy
Tracking browser-side (Facebook Pixel, Google tag, etc.)
Reliant on 3rd party cookies that are deprecated in 2026
Exposed to iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Vulnerable to Shopify's upcoming conversion tracking updates (checkout extensibility, headless, upcoming tracking changes)
Slow loading hinders user experience and SEO
Artificial conversion modeling for missing data
Get more from your Meta ad spend
Track your real conversions with first-party data. No more guessing, no more wasted budget.
Get more from your Meta ad spend
Track your real conversions with first-party data. No more guessing, no more wasted budget.
Meta Ads Integrations
Tracklution seamlessly connects the platforms in your tech stack, making it easy to collect, process, and activate your event data across every integration.
Didn't find the platform you were looking for?
Send events from CRMs, booking systems, and other tools to Tracklution using webhooks.
Tracklution supports a wide variety of integrations, including custom connectors. Explore the full range of integrations below to find a solution that works for you.
Still unsure if this works for you?
Capture and send accurate Meta conversion data in minutes
Works across any site. No code. No maintenance ever.
Server-side tracking that just works
Tracklution works out of the box with all CMS and eCom platforms. Track purchases, leads, and offline conversions from CRMs or booking systems, and deliver complete data to Meta through CAPI.
Ready-made Meta Conversions API connection
Connect your Meta ad account in 3 minutes. Tracklution handles event IDs, deduplication, hashing, and API updates automatically. Your Events Manager stays accurate without any dev work.
Unlock the first-party advantage
Enable first-party mode with a DNS record and send accurate conversion data that improves optimization, attribution, and campaign learning. Thrive even when browsers, pixels, and privacy policies change.
Fully managed, fully visible
Watch events land in real time and see exactly what was sent where. When Meta updates their Conversions API, we update the integration. No code changes, no downtime.
How to implement accurate conversion tracking for Meta Ads in 15 minutes
Start brewing your coffee, then come back and set up server-side tracking with our Meta Ads. It'll be up and running before your coffee's done.
Step 01
4 min
Enable first-party data
Add a DNS record so Tracklution loads under your own domain. This switches tracking to first-party, bypassing iOS restrictions, ad blockers, and cookie limitations. Most users see reporting accuracy jump from 40-70%, resulting in near 100% accuracy.
Step 02
5 min
Install your Tracklution pixel
Add the pixel to your site, just as you would any other tracking pixel. Use the Shopify app, WooCommerce plugin, or Google Tag Manager template. Standard events (Purchase, Lead, Add to Cart, etc.) are tracked automatically with Shopify and WooCommerce. With GTM, you add each event as a tag. You can also send conversions from CRMs, booking systems, or other platforms via webhook.
Step 03
3 min
Connect your Meta ad account
Click “Add” on the Meta Connector card in your Tracklution dashboard. Enter your Meta Pixel ID and Conversions API access token, toggle the connector live, and hit Save. Events start flowing to Events Manager through both Pixel and CAPI immediately. No server setup, no code.
All done!
Your Meta campaigns now optimize on complete, deduplicated conversion data.
Under the hood:
How Tracklution for Meta server-side tracking works
When someone converts on your site, Tracklution processes that data server-side and delivers it to Meta’s Events Manager through their API, without relying on client-side tracking.
This server-to-server approach means your conversion tracking isn’t affected by iOS limitations, ad blockers, or third-party cookie restrictions. Whether you’re tracking eCommerce purchases, form submissions, pageviews, or offline conversions from your CRM, the data flows directly to Meta for better ad optimization and attribution.
No separate Meta Pixel installations, no custom JavaScript, no data layer configurations, and no Google Tag Manager server container needed. Connect your website and Meta ad account to Tracklution and your events start flowing. Tracklution automatically handles event IDs, deduplication, and data sources while keeping first-party data collection privacy-compliant. You can track data from multiple sources and combine online conversions with offline customer data for complete visibility in your Meta Ads campaigns.
Check out our full Meta server-side tracking guide for more info.
Using Tracklution vs. Doing it yourself
See how Tracklution compares to doing it yourself with the Meta Pixel alone or building a full server-side GTM setup on Google Cloud.
 Basic Setup | Meta Pixel Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 – 70% | Up to 100% |
Installation time | 5 minutes | 5–30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Shopify App | |||
Cost | Free plan available (5k events/mo). Grow plan from €39/mo. | - | Starts at €120/m + working hours |
Basic Setup | Meta Pixel Browser-side | Server-side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 – 70% | Up to 100% |
Installation time | 5 minutes | 5–30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | |||
Automatic CAPI updates | |||
Server-side tracking without managing your own server | |||
Data Layer Setup | Automatic | ||
Shopify App | |||
Cost | Free plan available (5k events/mo). Grow plan from €39/mo. | - | Starts at €120/m + working hours |
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
What you can track with Tracklution for Meta
Tracklution supports Meta’s full event catalog. Standard events are tracked automatically with Shopify and WooCommerce. Every event includes hashed customer parameters to maximize your EMQ score.
Purchase
Transactions with value, currency, and product data. Automatically tracked with Shopify and WooCommerce.
Lead
Form submissions, demo requests, and contact completions. Captured server-side for reliable attribution.
Add to Cart / Checkout
Full-funnel shopping behavior from Add to Cart through Initiate Checkout and Add Payment Info.
Registration / Subscribe
Sign-ups, trial starts, and subscription events. Track the full onboarding journey.
View Content
Page and product views for building retargeting audiences. Tracked on every pageview.
Custom events
Any conversion action specific to your business. Name it, track it, send it to Meta through CAPI.
Offline conversions
CRM, booking system, or POS data sent via webhook. Connect offline sales to your Meta campaigns.
Contact info matching
Email, phone, name, and other identifiers hashed and sent with every event to maximize your EMQ score.
Trusted by Meta advertisers worldwide
See how performance teams use Tracklution to recover lost conversions, lower CAC, and get their Meta campaigns optimizing on complete data.
We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.
Sampo Soininen, Digital Strategist @ Aava & Bang
Now we know exactly which campaigns drive real appointments – and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Why use server-side tracking for Meta Ads?
iOS and ad blockers are eating your data
Most users opt out under ATT. Ad blockers strip the Pixel entirely. The result is longer learning phases and inflated CAC. Tracklution sends conversions server-to-server through CAPI, so that every conversion reaches Meta and your ad campaigns can work efficiently.
Optimize every dollar you spend
Complete conversion data means faster learning, better ROAS, and lower CAC. Tracklution users see a 34.2% average uplift in tracked conversions vs. pixel-only setups.
Low Event Match Quality kills optimization
Low EMQ means Meta can’t match your conversions to the right users. Your lookalikes weaken, your bidding suffers. Tracklution captures and hashes first-party identifiers (email, phone) with every event, pushing your match rate up automatically.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Questions and answers
How does Tracklution improve my Event Match Quality score?
Tracklution captures first-party data (email, phone, external ID), hashes it automatically, and sends it with every Conversions API event. More customer parameters mean better user matching, higher EMQ, and stronger ad optimization.
Do I still need the Meta Pixel?
You can run both. Tracklution sends data through the Conversions API while the Pixel covers browser-side events. Event IDs are generated automatically for deduplication, so there’s no double-counting.
How does deduplication work with Meta?
Tracklution generates unique event IDs for every conversion. When Meta receives the same event from both Pixel and CAPI, it matches on event name and event ID, then counts it once. Zero configuration on your end.
How does Tracklution compare to Meta’s CAPI Gateway?
CAPI Gateway requires self-hosted infrastructure and ongoing manual maintenance. Tracklution is fully managed: it sends data to Meta, Google Ads, TikTok, LinkedIn, and GA4 from one setup. No servers to run, no API updates to chase.
What happens when Meta updates their Conversions API?
Nothing on your end. Tracklution updates the integration automatically. No code changes, no downtime.
How does Tracklution differ from other conversion tracking methods?
Tracklution collects accurate conversion data server-side and sends it to multiple ad platforms through their APIs. Unlike pixel-based tracking, it isn’t affected by iOS restrictions, ad blockers, or cookie limitations. Users typically see conversion reporting go from 40-70% coverage to near 100%. It connects to Meta, Google Ads, TikTok, LinkedIn, GA4, and more without writing code.
What is the uplift in conversion tracking?
Based on data from Tracklution users, server-side tracking improves conversion visibility by 11-48% compared to pixel-only, cookie-based tracking. The average uplift is 34.2%. Results vary depending on how much traffic your site gets from iOS devices, how prevalent ad blockers are in your audience, and your current setup.
How much does this cost?
Enjoy the first 14 days on us—no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.
I'm sold! Is there a free trial to get started?
Absolutely! You can try out Tracklution for 14 days, no strings attached. No credit card is required to get started, and you can cancel any time.
Have further questions?
Stop losing Meta conversions
Set up server-side tracking in 15 minutes. Free plan available, no credit card required.
Stop losing Meta conversions
Set up server-side tracking in 15 minutes. Free plan available, no credit card required.
