The Tracklution blog

Server-Side Tracking

Server-side tagging: What it is and why it matters for your ad performance

Get clear on what server-side tagging is, why it matters for your ad performance, and whether it’s worth it for your marketing team.

Conversions APIs

TikTok Events API: How to set it up & stop losing conversions

Ad blockers and cookie limits are hiding your real TikTok conversions. Learn what the TikTok Events API is, how it works, and how to set it up.

Conversion Tracking

Shopify Google Ads Conversion Tracking Setup Guide

Set up Shopify Google Ads conversion tracking, find out why Google Ads reports fewer conversions than Shopify, and learn how to recover the missing sales.

Product updates

Your tracking data, more accurate than ever: August product update

Sharper consent visibility, more accurate GA4 data, a smarter WooCommerce plugin, and lockable webhooks. Everything new this August.

Ask Tracklution

Do you need your own server to do server-side tracking?

No, you don't need your own server for server-side tracking. Here's what it actually takes and your three real options.

Conversion Tracking

Conversion tracking software: A practical buyer’s guide

Conversion tracking software covers many different tools solving different problems under one label. Find the category you need, with options for each.

Conversion Tracking

Ecommerce conversion tracking: Fix your tracking gaps

See how ecommerce conversion tracking recovers lost conversions and improves marketing spend efficiency.

Server-Side Tracking

Server-side tracking and GDPR: what you need to know

Server-side tracking won't make you GDPR compliant on its own, but it gives you the control to get there. Here's a setup your legal team can sign off on

Tracklution product update: July 2026

Discover Tracklution's July updates: improved GA4 tracking, Meta attribution insights, stronger first-party tracking, and enhanced reporting.