The Tracklution blog

Is server-side tracking just better reporting?

Server-side tracking recovers conversions your pixel misses. Is that just better reporting, or does it actually change how your ads perform?

Do you need your own server to do server-side tracking?

No, you don't need your own server for server-side tracking. Here's what it actually takes and your three real options.

If Tracklution is server-side, why use a browser script?

Tracklution server-side tracking still uses a browser script, but not to process data. We tell you why it matters, and what happens on the server.

Server-side tracking, server-side tagging, gateways: what's the difference?

Client-side, server-side, and gateways explained: what each one actually does, how they differ, and which is right for you.