PII redaction, more connectors, improved UI: September 2026 update

We shipped a LOT in September (about 170 improvements, give or take), and here’s what actually changes for you:

• Security update: We have enabled PII redaction, which means you can now decide who on your team gets to see visitor personal data.
• 7 new connectors for better tracking: X, Outbrain, Taboola Realize, Amplitude, Mixpanel, Awin, PropellerAds, and Microsoft Ads CAPI now open to everyone.
• Life quality and UI improvement
• Account management made simpler for agencies

Let’s dive in.

Security update: PII redaction is now enabled

You've been asking for it, we dealt with it. 

You can now decide who on your team gets to see visitor personal data, per organization, right from User Management.

Turn on PII access with one click for a team member, and they'll see masked emails, phone numbers, and names everywhere (dashboard, Explore, exports, even their own Reporting API keys).

And you can revoke access the exact same way, with one simple click.

More information here  Give it a try

New connectors for better tracking

7 brand new connectors for better tracking

X, Outbrain, Taboola Realize, Awin, Amplitude, Mixpanel and PropellerAds are now clicks away from your dashboard.

Now, each connector has their own specificities.

X Ads connector

Pixel and server-side (their Conversion API), same connector, no juggling two setups.

The setup is the usual 3 clicks: 

• connect the X user managing your ad account (Ad manager or Account admin only), 
• pick the account, 
• map your events.

Here's the one thing to know before you turn it on. X has no consent API. So both routes, pixel and server-side, need marketing consent to fire. No workaround for that one.

Note: want to skip the pixel and go server-side only? There's a toggle for that.

Outbrain and Taboola Realize are live, server-to-server, no pixel involved.

Simply turn the connector on, map your events, and you're done.

No more duct-taping with a custom connector.

Awin connector (beta)

The Awin connector is live, with a choice between any-click (the default) and last-click attribution, on a customizable window (30 days by default).

It’s important to note that, by default, the connector sends events to Awin regardless of visitor consent, and that's a deliberate choice, not an oversight: affiliate payouts are a commercial obligation between you and your affiliate partners, not a marketing decision, and a conversion that goes unreported because someone declined a cookie banner means an unpaid partner and a real dispute on your hands, not just a gap in a report.

Also note that you can also switch on a “respect visitor consent” toggle to have Awin follow the same rules as your other connectors. 

Amplitude (beta) and Mixpanel (beta) connectors

Amplitude and Mixpanel’s SDKs only see what happens in a browser. 

And so things like: 

• An order placed over the phone, 
• a webhook-triggered purchase, 
• Or anything that happens after the visitor's already gone, 

… would reach Amplitude or Mixpanel on its own. Well, now it does.

Now, each also comes with their own specifics: 

• Amplitude lets you pick which user and device identity gets sent, so you don't end up with the same person split across two profiles. 
• Mixpanel runs in the US, EU, or India (your call on data residency), and skips PageView events by default on new connections, flip that back on if you actually want it.

PropellerAds connector (beta)

1. Paste your postback URL, 
2. tell us your click ID parameter, 
3. map your events. 

And that's it!

Microsoft Ads Conversions API: now open to everyone

Connect the new Conversions API on your Microsoft Ads connector, and every mapped event reaches Microsoft Ads through both your UET* tag and this new server-side connection. No waitlist. No beta list.

*Universal Event Tracking

Note that right after you connect it, events can briefly show as "Delivery deferred (warming up)." That's normal, not broken, they retry on their own, nothing for you to do.

Product IDs and page types now ride along on product, search, cart, and purchase events, across both the UET tag and the new CAPI. So you can finally build dynamic remarketing lists off what people actually viewed, added to cart, or bought.

Life quality and UI improvement

We also shipped a couple of life quality improvement tickets you can directly see in the tool. 

Drag-and-drop event cards

You can drag and drop your most-checked events the way you see fit. No more digging through a long list to find the ones you look at every morning.

Heads up: this is saved per browser, per container. Switch devices or browsers, and you'll need to set it up there too.

Connector display update

Tracklution now embarks a LOT of ready-to-use connectors. As a result, the interface, your interface, was getting a little crowded.

And so, in September, we decided to do something about it and when from: 

To:

From now on, the connectors you already use are displayed on one row, and you can either click a specific platform icon to add a connector, or click “Add connector” to open the following popup:

The result is a cleaner and clearer interface for you.

Give it a look!

Account management made simpler

One reporting API key per agency

Agency MCP connections now cover every client account with one key, and follow your client list automatically as clients are added or removed, instead of a key frozen to whichever clients you had when you first connected.

Clearer invoices

Your invoice list now matches your books: refunds show as refunded, credits as credited, drafts and voided invoices are gone, and totals match the PDF. Some general polish landed on billing too.

Some platform specific updates

LinkedIn: optimize for lead quality, not just volume

Three new conversion types: Qualified Lead, Marketing Qualified Lead, and Sales Qualified Lead.

OpenAI Ads: fewer blocked events, richer data

Matching data got richer, on both the pixel and the API. And when a click ID gets stripped (ad blockers, aggressive privacy settings, you know the drill), there's now a fallback parameter instead of losing the attribution entirely. 

Just make sure your landing pages actually carry that parameter, or the fallback has nothing to catch.

> More about fallback parameters here.

Shopify: GA4 revenue that matches what people paid

AddToCart events now capture quantity. Purchases from the custom pixel carry real discount details too, so GA4 item revenue finally reflects what people actually paid, not the sticker price. On the custom pixel? Re-paste the snippet to pick up both fixes.

And that's September.

We're back from summer break, and we're not planning on slowing down. Making Tracklution the best server-side tracking platform out there is a full-time job, and we like it that way.

Happy tracking!