The Tracklution blog

Server-Side Tracking

Server-side tracking vs server-side tagging vs platform gateways: What they are and which to choose

Server-side tracking, tagging, and gateways are not the same thing. Learn what each approach does, how they compare, and which is right for your setup.

Ask Tracklution

If Tracklution is server-side, why use a browser script?

Tracklution server-side tracking still uses a browser script, but not to process data. We tell you why it matters, and what happens on the server.

Tracklution product update: June 2026

Tracklution's June update introduces an OpenAI Ads Connector for direct server-side conversion tracking, a more powerful Audit Tool, automatic critical notifications, and attribution improvements for LinkedIn Ads and Adform.

Ask Tracklution

Server-side tracking, server-side tagging, gateways: what's the difference?

Client-side, server-side, and gateways explained: what each one actually does, how they differ, and which is right for you.

Server-Side Tracking

Google Ads Server-Side Tracking Explained: Setup & Best Practices for Marketers

Google Ads server-side tracking gives you cleaner data, stronger attribution, and smarter bidding. Learn how to set it up and why managed tracking saves time.

Tracklution product update: May 2026

Tracklution’s May update introduces MCP support for connecting AI assistants directly to Tracklution and automated bot traffic blocking to help reduce spam, improve data quality, and keep optimization signals cleaner.

The Best Google Tag Manager Alternatives and How to Choose One in 2026

Frustrated with GTM's data loss or complexity? Compare the best alternatives for 2026, from managed server-side tracking to traditional tag managers.

Performance Marketing

Marketing Spend Optimization: How to Get More From Shrinking Budgets

Learn the biggest sources of wasted marketing spend and a solid framework for optimizing your budget, improving ROAS, and preventing spend on underperforming activities.

Tracklution product update: April 2026

Tracklution’s April update introduces Event Creation Rules to create and transform events server-side, support for new vs returning customer logic, and Custom Connector Pixels to combine frontend pixels with webhooks for more flexible data delivery.