Tracklution product update: June 2026
Tracklution's June update introduces an OpenAI Ads Connector for direct server-side conversion tracking, a more powerful Audit Tool, automatic critical notifications, and attribution improvements for LinkedIn Ads and Adform.
Table of contents
Better data.
Set up server-side tracking in minutes with Tracklution. Send better conversion data to your ad platforms so their algorithms can optimise for better results from your budget.
Start your free trialThis June, we've released several updates focused on expanding platform support, improving tracking reliability, and strengthening attribution across your marketing stack, helping you identify issues faster and send more accurate conversion data to your ad platforms:
🤖 OpenAI Ads Connector: send conversions directly to OpenAI Ads
🔍 Improved Audit Tool with expanded tracking validation
🚨 Automatic critical notifications in Tracklution
📈 Better attribution for LinkedIn Ads and Adform
🤖 OpenAI Ads Connector
Tracklution now supports OpenAI Ads through a dedicated connector that delivers conversions directly to the OpenAI Ads Pixel and Conversion API.
The connector supports:
- Server-side conversion delivery to OpenAI Ads
- Automatic batching of conversion events
- Hashed user data for privacy-safe matching
- Built-in attribution using Tracklution's existing tracking and enrichment capabilities
- Combined Pixel + Conversion API delivery with event deduplication support
To get started, create a Pixel and Conversion API key in OpenAI Ads Manager and connect them to Tracklution. Once activated, conversion events tracked inside Tracklution can be sent directly to OpenAI Ads.
👉 Learn more about how to set up OpenAI Ads Connector here.
🔍 Improved Audit Tool
We've upgraded the Tracklution Audit Tool with more accurate tracking detection and analysis.
The audit now does a better job identifying tracking platforms and distinguishing between client-side, server-side, and hybrid tracking implementations. We've also improved the reliability of scans and refreshed several parts of the reporting experience.
Whether you're evaluating a new website, validating an existing setup, or comparing against competitors, the audit provides a fast way to identify tracking gaps and opportunities for improvement.
👉 Try it here.
🚨 Automatic Critical Notifications
Tracklution now automatically monitors key integrations and alerts you when action is required.
Critical issues like expired Connector tokens are displayed directly inside the dashboard and notifications are sent automatically when problems are detected.
This helps reduce lost conversions and ensures connectors continue delivering data without interruption.
📈 LinkedIn & Adform Attribution Improvements
LinkedIn Delivery Now Includes Visitor IP
Server-side LinkedIn conversions now include the visitor IP address when available.
This provides LinkedIn with additional matching signals, helping improve conversion attribution and match quality.
Adform Click ID & Cookie Tracking
Tracklution now captures Adform cookie IDs and click IDs directly at pixel render and carries them through the entire delivery process.
These enhancements help ensure conversions are attributed to the correct campaigns and users.
Feature reminder 👇🏻
Tracklution MCP lets you connect AI assistants directly to your Tracklution account using the Model Context Protocol (MCP). Once connected, you can query tracking data, inspect containers and connectors, troubleshoot issues, validate your setup, and even install Tracklution through AI-assisted coding workflows, all using natural language. It's a faster way to analyze your tracking and get things done without digging through the dashboard.
Wrap Up
This month's updates help you get more from your tracking without adding more complexity.
With broader platform support, smarter monitoring, and stronger attribution, it's now easier to keep your data accurate and your campaigns performing at their best.
As always, happy tracking. 👋🏻
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
