GTM template with instructions video from Simo Ahava!

GTM template with instructions video from Simo Ahava!

The Tracklution blog

Illustration of a three-step checklist with two steps ticked and the last marked in orange, for a step-by-step server-side tracking setup guide

Server-Side Tracking

How to set up server-side tracking: A step-by-step guide

Learn how to set up server-side tracking with sGTM or a managed platform. Compare setup time, cost, and maintenance to find the right path for your team.

Illustration of a three-step checklist with two steps ticked and the last marked in orange, for a step-by-step server-side tracking setup guide

Server-Side Tracking

How to set up server-side tracking: A step-by-step guide

Learn how to set up server-side tracking with sGTM or a managed platform. Compare setup time, cost, and maintenance to find the right path for your team.

Illustration of an upward arrow inside a ring within a dotted orbit, for an article on the benefits of server-side tracking

Server-Side Tracking

9 Benefits of server-side tracking for marketers: Better data, better bottom line

Explore the benefits of server-side tracking, from data accuracy to smarter optimization, and see how Tracklution delivers them without complexity.

Illustration of an upward arrow inside a ring within a dotted orbit, for an article on the benefits of server-side tracking

Server-Side Tracking

9 Benefits of server-side tracking for marketers: Better data, better bottom line

Explore the benefits of server-side tracking, from data accuracy to smarter optimization, and see how Tracklution delivers them without complexity.

Tracklution product update: September 2025

Product updates

Tracklution product update: September 2025

September brings three big updates: Shopify checkout tracking that survives the Checkout Extensibility change, fallback parameters for Safari’s click ID stripping, and new event delivery status codes that make debugging easier.

Tracklution product update: September 2025

Product updates

Tracklution product update: September 2025

September brings three big updates: Shopify checkout tracking that survives the Checkout Extensibility change, fallback parameters for Safari’s click ID stripping, and new event delivery status codes that make debugging easier.

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Already convinced? Get 100% accurate data with server side tracking

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Already convinced? Get 100% accurate data with server side tracking

✓ 5-minute setup ✓ No credit card required ✓ 30-day free trial

Start a Free trial

Server-Side Tracking, First-Party Cookies and Conversion APIs for any website with easy installation. Simple yet powerful tracking tool for digital advertising.

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