Tracklution product update: November 2025
November is packed with exciting updates: Automatic event detection, powerful webhook support, smarter onboarding insights, timezone control, and more ways to keep your setup clean and transparent.
Table of contents
Better data.
Set up server-side tracking in minutes with Tracklution. Send better conversion data to your ad platforms so their algorithms can optimise for better results from your budget.
Start your free trialNovember is a big month packed with some of the most exciting updates we’ve released all year. Automatic event detection, powerful webhook support, smarter onboarding insights, timezone control, and more ways to keep your setup clean and transparent.
Prefer to watch and learn? Get a quick overview on YouTube
1. New feature for automatic event detection: meet Magic
This one’s special. Magic is here: a new experimental feature that automatically detects possible tracking events on your website.
Clicks, form submissions, or other user interactions are now discovered for you and shown inside Tracklution as Knowledge. You can review, approve, and activate them one by one, keeping full control over what gets tracked.
How it works:
- Install the Tracklution Main Script (via GTM, template, or manual code).
- Head to the Magic tab in Tracklution.
- Watch as detected events appear after they’ve happened once on your site.
- Turn ON only the ones you want to start tracking.
It’s like having a tracking assistant that scouts out opportunities for you - without touching your existing setup.
Note: If you’ve already set up an event manually, skip enabling it again to avoid double tracking. Magic is experimental, but it’s already changing how you discover what matters on your site.
2. Send webhooks anywhere with new Custom Connector
Say hello to the Custom Connector - built for flexibility. You can now send Tracklution event data to any external system or affiliate platform using webhooks.
You decide what to send, when to send it, and what data to include. Perfect for affiliate marketers or anyone connecting Tracklution to custom tools.
Highlights:
- Trigger on any standard or custom event
- Map dynamic values like VALUE, EVENT_NAME, and GCLID
- Add headers and custom parameters
- Use Test Mode to preview requests before going live
- Enable Click ID Matching for affiliate attribution
This connector gives you full control of outbound tracking, and a detailed log to verify every request.
3. Onboarding checks view
You can now see exactly how complete your setup is. The new Onboarding Checks view gives you clear percentage-based progress across all key steps, from installation to connector setup.
It’s an easy way to understand what’s already in place, what’s missing, and how close you are to a fully optimized setup.
These insights are designed to help you move faster and stay confident that everything’s connected and working as it should.
4. Timezone control
Reporting now fully respects your preferred timezone. A new toggle next to the currency selector lets you switch between your browser timezone and your container timezone instantly.
By default, everything follows your browser timezone, but you can switch to container timezone anytime. Clean, accurate, and simple.
5. Billing Receipts in the UI
Your receipts are now right where they should be: in Tracklution. You can view and download them anytime from your billing section, no extra steps, no searching your inbox.
We’re building momentum, and November’s updates set the stage for what’s coming next.
As always, happy tracking
Related posts
Product updates
Your tracking data, more accurate than ever: August product update
Sharper consent visibility, more accurate GA4 data, a smarter WooCommerce plugin, and lockable webhooks. Everything new this August.
Product updates
Your tracking data, more accurate than ever: August product update
Sharper consent visibility, more accurate GA4 data, a smarter WooCommerce plugin, and lockable webhooks. Everything new this August.
Product updates
Tracklution product update: July 2026
Discover Tracklution's July updates: improved GA4 tracking, Meta attribution insights, stronger first-party tracking, and enhanced reporting.
Product updates
Tracklution product update: July 2026
Discover Tracklution's July updates: improved GA4 tracking, Meta attribution insights, stronger first-party tracking, and enhanced reporting.
Product updates
Tracklution product update: June 2026
Tracklution's June update introduces an OpenAI Ads Connector for direct server-side conversion tracking, a more powerful Audit Tool, automatic critical notifications, and attribution improvements for LinkedIn Ads and Adform.
Product updates
Tracklution product update: June 2026
Tracklution's June update introduces an OpenAI Ads Connector for direct server-side conversion tracking, a more powerful Audit Tool, automatic critical notifications, and attribution improvements for LinkedIn Ads and Adform.
Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
