Tracklution product update: December 2025
December is a big one: new connectors, Trackie AI for instant insights, smarter event controls, and improvements that keep your tracking fast and clean.
Table of contents
Better data.
Set up server-side tracking in minutes with Tracklution. Send better conversion data to your ad platforms so their algorithms can optimise for better results from your budget.
Start your free trialLast but definitely not the least product update of the year - December is a big one! 🚀
New connectors, smarter control over incoming events, and Trackie, our brand-new AI assistant that helps you understand, troubleshoot, and optimize your tracking in seconds. On top of that, we’ve added small but valuable improvements to keep your tracking setups clean, fast, and stress-free.
Prefer to watch and learn? Get a quick overview on YouTube.
1. Meet Trackie: Your AI assistant inside Tracklution
Trackie is now built into every container to help you move faster and understand your setup more clearly. It can diagnose installation issues within seconds, explain what each connector is doing, and highlight anything that may be missing or misconfigured.
Trackie also suggests concrete improvements to strengthen your tracking quality and makes it easier to communicate results by turning complex logs and metrics into clear explanations.
It uses the actual data in your container to guide you, so you always receive context-aware, accurate help without digging through logs manually. Trackie AI has access only to statistical and aggregated data. It does not have access to any personal data.
2.New Connectors: Klaviyo and Reddit
We’re expanding Tracklution’s ecosystem with two fully supported connectors that are fast to set up and ready to use immediately. You’ll find the Klaviyo and Reddit Connectors from the Connector list on the Container Dashboard.
Klaviyo Connector
The Klaviyo Connector lets you send Tracklution events directly into Klaviyo so you can power automated flows, build more accurate segments, and enrich lifecycle reporting. You can use both standard and custom events, map event properties flexibly, and rely on first-party identifiers for accurate matching inside Klaviyo.
Reddit Connector
The Reddit Connector allows you to send server-side conversions to Reddit Ads, giving the platform richer and more reliable attribution signals. It works with all event types and supports Click ID attribution when available. Tracklution handles matching and deduplication automatically!
3. Event Block Rules
Your tracking setup just became cleaner. Event Block Rules let you prevent unwanted events from being recorded and forwarded to any Connector. This is especially useful when:
- Platforms would receive events that should remain internal (for example, B2B-sales orders when you have both B2C and B2B clients)
- You are using our Automatic Event Detection (Magic), and it detects interactions you do not want to include
- You want to avoid noise from irrelevant action
You can block events using several conditions. These include event value thresholds, checking whether the event URL contains something specific, or matching by currency, phone number, email, or visitor zip code. You can also block based on IP address. For webhook data, you can block when a parameter matches a value, contains a value, or when the parameter exists but has no value.
Rules are evaluated at collection time, keeping your event stream tidy before it reaches Tracklution.
4.Small improvement for Shopify users (available by request)
If you prefer using Shopify’s order ID as your external Id for backend matching or internal reporting, this is now supported. We can enable it for your account upon request.
That’s a wrap on 2025. Thanks for building better tracking with us.
And as always, happy tracking!
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
