Up to 100% accurate
Taboola
Live in 16 minutes. Add your website and your 14-day free trial starts right away
14-day trial • No credit card required • SOC2 & ISO 27001 compliant
Win back the conversions (+34.2% avg. uplift) that ad blockers and iOS privacy rules keep out of Taboola Realize
Send every conversion server-to-server with the tblci click ID attached, so Realize credits the right campaign even when cookies are blocked
Switch on the Taboola connector in a 16-minute no-code setup, with no credit card to enter
Advertisers using Tracklution track 34.2% more conversions
Ad blockers, iOS restrictions, and cookie deprecation can cut Taboola pixel accuracy to as low as 40%. Tracklution delivers complete conversion data to Taboola through server-to-server postback so your native campaigns optimize on what actually happened.
Tracklution server-side tracking
Up to 100% data accuracy
Sends conversions server-to-server via Taboola's global postback endpoint
First-party data collection bypasses ad blockers, iOS restrictions, and cookie limitations
Passes the Taboola click ID (tblci) server-side for accurate campaign attribution
No API key, auth token, or account connection required. The click ID is the credential.
Sends event name, order value, and currency with each conversion
Real conversion data, no modeled estimates
EU-built and operated. SOC2 & ISO 27001 certified. Forwards data based on your users' consent choices.
Taboola pixel tracking
As low as 40% data accuracy
Relies on a browser-side JavaScript pixel and browser cookies
Blocked by ad blockers, browser privacy features, and iOS restrictions
Each conversion event needs its own pixel code on the page or a tag in GTM
Cookie-based click ID attribution fails when cookies are cleared or blocked
Client-side scripts add page load time
Missed pixel events leave gaps in Realize reporting
GDPR compliance depends on your legal basis and implementation
Get more from your Taboola ad spend
Track real conversions from native discovery campaigns with first-party data. No more gaps, no more wasted budget.
Get more from your Taboola ad spend
Track real conversions from native discovery campaigns with first-party data. No more gaps, no more wasted budget.
Taboola Integrations
Connect your website to multiple marketing channels and their Conversion APIs with one simple app (that's Tracklution). No need for configurations, coding work or technical skills.
Connect the rest of your stack
Tracklution connects with a wide range of ad platforms, CRMs and ecommerce tools, including custom connectors. Browse every integration in one place.
Send events from CRMs, booking systems, and other tools to Tracklution using webhooks.
Still unsure if this works for you?
Capture and send accurate Taboola conversion data in minutes
Works across any website. No code or maintenance needed.
Install on any website
Set up with the Shopify app, WooCommerce plugin, GTM template or a standard script, then track purchases, leads, and registrations for Taboola.
Zero-credential setup
No API keys, auth tokens, or account connection required. Toggle the Taboola connector live in your Tracklution dashboard and you're done. Taboola's single global postback endpoint handles the rest, and the tblci click ID is the credential that attributes conversions to the right campaign.
See what you get back
Insights shows the conversions recovered from ad blockers and browser restrictions, and their value, so you know exactly what first-party tracking adds.
Fully managed, fully visible
Watch events land in real time and see exactly what was sent where. When Taboola updates their postback specs, we update the integration. No code changes, no downtime.
How to implement accurate conversion tracking for Taboola in 16 minutes
Takes about 16 minutes. Then every native ad conversion gets counted automatically.
Step 01
6 min
Enable first-party data
Open the "First-Party Mode" tab in your Tracklution dashboard and copy your unique DNS record.
Add it at your domain provider, then verify it in Tracklution.
Tracking now runs first-party, bypassing ad blockers, iOS restrictions, and cookie limitations. Most users see reporting accuracy jump from 40-70% to near 100%.
Step 02
8 min
Install your Tracklution pixel
Add the pixel to your website, just as you would any other tracking pixel. Use the Shopify app, WooCommerce plugin, Google Tag Manager template, and more.
Standard events (Purchase, Lead, Add to Cart, etc.) are tracked automatically with Shopify and WooCommerce. With GTM, you add each event as a tag.
Step 03
2 min
Toggle Taboola live
Open the Taboola connector in your Tracklution dashboard and toggle it on. There's no API key or account connection to set up.
In Taboola Realize, create an event-based conversion for each event, using the same event name Tracklution sends.
Before going live, stop any Taboola pixel already sending the same conversions, or map those events to "block" in Event Mapping. Tracklution does not deduplicate against the pixel.
All done!
Your Taboola native campaigns will now optimize on complete, first-party conversion data.
Under the hood:
When someone converts on your website after clicking a Taboola native recommendation, Tracklution processes that data server-side and delivers it directly to Taboola's global postback endpoint, without relying on the browser-side pixel alone.
Taboola automatically appends a click ID (tblci) to all ad URLs. Tracklution captures this ID when the visitor lands and passes it through to the postback with every conversion event, so Taboola can attribute the sale to the correct campaign, even when the original browser cookie has been cleared or blocked.
Toggle the connector live, and your named conversion events start flowing. Tracklution automatically keeps the click ID attached, passes event value and currency, and respects your users' marketing consent before sending.
Note: Taboola requires each conversion event to be created in Realize, with the same event name Tracklution sends, before server-side data will populate.
Using Tracklution vs. doing it yourself
See how Tracklution compares to the Taboola pixel alone or building your own server-to-server postback integration.
 Basic Setup | Taboola pixel only Browser-side | Your own postback integration Server-side | |
|---|---|---|---|
Accuracy | Up to 100% | 40-70% | Up to 100% |
Installation time | 16 minutes | 15-30 minutes | Hours to days |
Server-to-server postback | |||
Automatic tblci click ID passing | |||
Bypassing Tracking Limitations | |||
Automatic updates | |||
Server-side tracking without managing your own server | |||
Cost | 14-day free trial, then from €39/mo | Free | Dev time + hosting |
Basic Setup | Taboola pixel only Browser-side | Your own postback integration Server-side | |
|---|---|---|---|
Accuracy | Up to 100% | 40-70% | Up to 100% |
Installation time | 16 minutes | 15-30 minutes | Hours to days |
Server-to-server postback | |||
Automatic tblci click ID passing | |||
Bypassing Tracking Limitations | |||
Automatic updates | |||
Server-side tracking without managing your own server | |||
Cost | 14-day free trial, then from €39/mo | Free | Dev time + hosting |
Is your tracking setup (really) working?
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
Is your tracking setup (really) working?
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
What you can track with Tracklution for Taboola
Tracklution sends your conversion events to Taboola server-to-server, with the tblci click ID attached. Create each event in Taboola Realize first, using the same event name Tracklution sends. Standard events are tracked automatically with Shopify and WooCommerce.
Purchase
Completed orders with value and currency for ROAS reporting. Tracked automatically with Shopify and WooCommerce.
Lead
Form submissions and lead completions sent to Realize with full campaign attribution context.
Registration
Account sign-ups and event registrations captured and attributed to the originating native ad.
Add to cart
Basket adds that show which native campaigns drive buying intent before the purchase.
Start checkout
Checkout starts, useful as an extra conversion goal when purchase volume is low.
Custom events
Any other conversion you need. Create it in Realize under the same event name.
Trusted by advertisers worldwide
See how teams like yours recover lost conversions, lower CAC, and get their campaigns optimizing on complete data.
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Now we know exactly which campaigns drive real appointments – and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.
Sampo Soininen, Digital Strategist @ Aava & Bang
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
Why use server-side tracking for Taboola Ads?
Missing data compounds at Taboola's scale
At Taboola's volumes, a 30-40% tracking gap isn't a rounding error. It means the Realize algorithm is learning from a fraction of real results, optimizing toward the wrong signals and pushing CPA up across the whole account.
Attribution breaks when cookies disappear
Taboola uses the tblci click ID to credit conversions to the right campaign. When cookies are blocked or cleared, the pixel loses it. Tracklution captures tblci when the visitor lands and sends it with every server-to-server postback, so attribution holds regardless of browser behavior.
Complete data unlocks better campaign decisions
With Tracklution, Taboola sees the conversions that browser tracking misses. Tracklution users recover an average 34.2% more tracked conversions, giving the Realize algorithm stronger signals to optimize campaigns, reduce waste, and scale what's actually working.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Questions and answers
How does Tracklution work with Taboola?
Tracklution collects conversion data server-side and sends it to Taboola through their global postback endpoint. It captures the Taboola click ID (tblci) from the landing page URL and passes it through with every conversion event, so Realize attributes conversions correctly even when browser-side cookies are blocked or cleared.
Do I still need the Taboola pixel?
No, but if you have the pixel installed, you need to handle it before activating the connector. Either stop the Taboola pixel from sending the same conversions, or map those events to "block" in Tracklution's Event Mapping. Tracklution does not deduplicate against the pixel, so running both without blocking will result in duplicate conversions in Realize.
Do I need to define conversion events in Taboola Realize?
Yes. Taboola only records server-side conversions for events created in Realize. Create an event-based conversion and give it the same event name Tracklution sends. Taboola matches on the event name, not the conversion name, so a mismatch means the conversion won't show up.
What is the tblci click ID and does Tracklution handle it?
The tblci is Taboola's click attribution parameter, automatically appended to all ad URLs. Tracklution captures it when the visitor lands and passes it through with every conversion event.
How does setup work? Do I need to connect a Taboola account?
No. Just toggle the connector live in your Tracklution dashboard. Taboola routes conversions to the Realize account that ran the campaign using the tblci click ID.
Can Tracklution track both e-commerce and lead generation conversions for Taboola?
Yes. Tracklution can send purchases, leads, registrations, add to carts, checkout starts, and custom events. Whatever conversion your Taboola campaigns optimize toward, create it in Realize with a matching event name and Tracklution sends it.
How does Tracklution differ from other conversion tracking methods?
Instead of third-party scripts and cookies, Tracklution collects first-party data on your own domain, so iOS tracking prevention, ad blockers and similar tools don't cut your numbers short. We only send real conversions to Taboola and your other ad platforms, never modelled ones. With accurate data, the Realize bidding algorithm learns faster and can bring in more sales at a lower acquisition cost. Many Tracklution users have seen their conversion reporting climb from 40-70% coverage to near 100%, and you connect Taboola, Meta, Google Ads and the rest without writing a single line of code.
What is the uplift in conversion tracking?
Our data shows that Tracklution improves conversion tracking by 11-48% compared to basic pixel-only tracking, and users track +34.2% more conversions on average. How much you win back on Taboola depends on how many of your visitors use ad blockers or iOS privacy features, and on how your tracking is set up today.
How much does this cost?
Your first 14 days are on us. No credit card needed, and you can cancel anytime. After the trial, Taboola is covered by our paid plans, which start at €39/month, so you skip the developer hours a custom postback build would take. You'll find every plan on our pricing page.
Is Tracklution GDPR compliant?
Yes, as a company. Tracklution was designed and built in Finland, and all data is stored in the EU. We support Consent Mode V2, so when a visitor denies marketing consent, Tracklution sends nothing to Taboola for them. Your own setup still needs its own legal basis and a working cookie consent banner, and you decide which data gets sent.
Is there a free trial to get started?
Absolutely! Start your 14-day free trial, switch on the Taboola connector and watch your first conversions arrive before you pay anything. No credit card is required, and you can cancel anytime.
Have further questions?
Get more from your Taboola campaigns
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
Get more from your Taboola campaigns
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
