Up to 100% accurate
Outbrain
Set up and running in 16 minutes. Enter your website to start your 14-day free trial
14-day trial • No credit card required • SOC2 & ISO 27001 compliant
Recover +34.2% conversions (avg. uplift) that ad blockers, iOS, and browser restrictions hide from Outbrain Amplify
Feed Outbrain's native ad algorithm with complete, server-side conversion data so discovery campaigns optimize on what actually happened
16-minute no-code setup with the Outbrain connector. No credit card needed.
Advertisers using Tracklution track 34.2% more conversions
Ad blockers, iOS restrictions, and cookie deprecation can cut Outbrain pixel accuracy to as low as 40%. Tracklution's server-side connector delivers complete, real-time conversion data to Outbrain's Conversion API so your native campaigns optimize on what actually happened.
Tracklution server-side tracking
Up to 100% data accuracy
Sends conversions server-to-server via Outbrain's Conversion API
First-party data collection bypasses ad blockers, iOS restrictions, and cookie limitations
Automatic deduplication with event IDs so each conversion is counted once
Captures and passes order value, currency, and product data with every event
Faster website. Tracking handled server-side, not in the browser
Real conversion data, no modeled estimates
EU-built and operated. SOC2 & ISO 27001 certified. Forwards data based on your users' consent choices.
Outbrain pixel tracking
As low as 40% data accuracy
Relies on browser-side JavaScript pixel and third-party cookies
Blocked by ad blockers, browser privacy features, and iOS restrictions
Each conversion must be manually defined in Amplify as a named event
Conversion matching depends on click ID being available client-side
Client-side scripts add page load time
Modeled data fills gaps when pixel events are missing
GDPR compliance depends on your legal basis and implementation
Get more from your Outbrain ad spend
Track real conversions from native discovery campaigns with first-party data. No more guessing, no more wasted budget.
Get more from your Outbrain ad spend
Track real conversions from native discovery campaigns with first-party data. No more guessing, no more wasted budget.
Outbrain Integrations
Connect your website to multiple marketing channels and their Conversion APIs with one simple app (that's Tracklution). No need for configurations, coding work or technical skills.
Connect the rest of your stack
Tracklution connects with a wide range of ad platforms, CRMs and ecommerce tools, including custom connectors. Browse every integration in one place.
Send events from CRMs, booking systems, and other tools to Tracklution using webhooks.
Still unsure if this works for you?
Capture and send accurate Outbrain conversion data in minutes
Works across any website. No code or maintenance needed.
Track every native ad conversion
Tracklution works with all CMS and eCommerce platforms. Track purchases, leads, and registrations, then deliver complete data to Outbrain through their Conversion API.
Ready-made Outbrain Conversion API connection
Connect your Outbrain account in a few clicks and manage it alongside your other platforms from one dashboard. Tracklution handles event deduplication, order value passing, and API updates automatically.
Go first-party in one step
Enable first-party mode with a DNS record and send accurate conversion data that improves native campaign optimization and attribution. Stay accurate even as browsers tighten privacy controls.
Fully managed, fully visible
Watch events land in real time and see exactly what was sent where. When Outbrain updates their Conversion API, we update the integration. No code changes, no downtime.
How to implement accurate conversion tracking for Outbrain in 16 minutes
Set it up in the time it takes to read your morning headlines.
Step 01
4 min
Enable first-party data
Add a DNS record so Tracklution loads under your own domain. This switches tracking to first-party, bypassing ad blockers, iOS restrictions, and cookie limitations. Most users see reporting accuracy jump from 40-70% to near 100%.
Step 02
5 min
Install your Tracklution pixel
Add the pixel to your website, just as you would any other tracking pixel. Use the Shopify app, WooCommerce plugin, Google Tag Manager template, and more. Standard events (Purchase, Lead, Add to Cart, etc.) are tracked automatically with Shopify and WooCommerce. With GTM, you add each event as a tag.
Step 03
3 min
Connect your Outbrain account
Click "Add connector", then "Add" on the Outbrain Connector card in your Tracklution dashboard. Enter your Outbrain Amplify credentials, toggle the connector live, and hit 'save'. Events will then start flowing to Amplify through the Conversion API immediately.
All done!
Your Outbrain native campaigns will now optimize on complete, deduplicated conversion data.
Under the hood:
When someone converts on your website after clicking an Outbrain recommendation, Tracklution processes that data server-side and delivers it directly to Outbrain's Conversion API, without relying on the browser-side pixel alone.
This server-to-server approach means your conversion tracking isn't affected by ad blockers, iOS privacy restrictions, or cookie deprecation. Whether you're tracking purchases, lead submissions, or content engagements, the data flows directly to Outbrain Amplify for better native campaign optimization and attribution.
No custom JavaScript, no manual postback URL setup, no server infrastructure to manage. Connect your website and Outbrain account to Tracklution and your named conversion events start flowing. Tracklution automatically handles deduplication, passes order value and currency, and keeps the API connection current as Outbrain evolves their platform.
Note that Outbrain requires you to define each conversion event by name in Amplify before data will populate. Tracklution will then handle the server-side data delivery.
Using Tracklution vs. doing it yourself
See how Tracklution compares to the Outbrain pixel alone or building a custom server-to-server integration.
 Basic Setup | Outbrain pixel only Browser-side | Custom S2S integration Server-side | |
|---|---|---|---|
Accuracy | Up to 100% accuracy | 40-70% accuracy | Up to 100% accuracy (if built correctly) |
Installation time | 16-minute setup | 15-30 minute setup | Hours to days of dev time |
Conversion API connection | Conversion API connection included | Browser-side pixel only | Manual postback URL setup required |
Click ID passing | Automatic ob_click_id passing | Cookie-dependent click ID attribution | Requires server-side development |
Bypassing Tracking Limitations | Bypasses ad blockers and iOS restrictions | Blocked by ad blockers and iOS restrictions | Can bypass ad blockers if built correctly |
Automatic API updates | Automatic API updates | Manual updates when Outbrain changes their pixel | No automatic updates, dev maintenance required |
Server infrastructure | No server to manage | No server needed | Requires server infrastructure |
Cost | Free plan (5k events/mo). From €39/mo. | Free | Dev time + hosting costs |
Basic Setup | Outbrain pixel only Browser-side | Custom S2S integration Server-side | |
|---|---|---|---|
Accuracy | Up to 100% accuracy | 40-70% accuracy | Up to 100% accuracy (if built correctly) |
Installation time | 16-minute setup | 15-30 minute setup | Hours to days of dev time |
Conversion API connection | Conversion API connection included | Browser-side pixel only | Manual postback URL setup required |
Click ID passing | Automatic ob_click_id passing | Cookie-dependent click ID attribution | Requires server-side development |
Bypassing Tracking Limitations | Bypasses ad blockers and iOS restrictions | Blocked by ad blockers and iOS restrictions | Can bypass ad blockers if built correctly |
Automatic API updates | Automatic API updates | Manual updates when Outbrain changes their pixel | No automatic updates, dev maintenance required |
Server infrastructure | No server to manage | No server needed | Requires server infrastructure |
Cost | Free plan (5k events/mo). From €39/mo. | Free | Dev time + hosting costs |
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
What you can track with Tracklution for Outbrain
Tracklution sends named conversion events to Outbrain's Conversion API. Each event must first be defined in Outbrain Amplify. Standard events are tracked automatically with Shopify and WooCommerce.
Purchase
Completed transactions with order value, currency, and product data. Automatically tracked with Shopify and WooCommerce.
Lead
Form submissions, demo requests, and contact completions captured server-side for reliable attribution.
Add to Cart
Cart additions tracked as funnel signals for native campaign optimization.
Checkout started
Checkout initiations captured to measure high-intent audience behavior.
Page View
Page visits tracked for content engagement attribution and retargeting.
Custom events
Any conversion action that matters to your business. Name it in Amplify, track it, send it.
Trusted by advertisers worldwide
See how teams like yours recover lost conversions, lower CAC, and get their campaigns optimizing on complete data.
We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.
Sampo Soininen, Digital Strategist @ Aava & Bang
Now we know exactly which campaigns drive real appointments – and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Why use server-side tracking for Outbrain Ads?
Ad blockers cut your native campaign data
Ad blockers and iOS restrictions stop the Outbrain pixel from firing before it reports the conversion. The result is missing data in Amplify and under-optimized campaigns. Tracklution sends conversion events server-to-server so every conversion reaches Outbrain regardless of browser settings.
Native campaigns need accurate signals to improve
Outbrain's algorithm optimizes toward your named conversion goals. Give it incomplete data and it learns from gaps. Tracklution users recover an average of 34.2% more tracked conversions, giving native campaigns the real signals they need to reduce CPA and scale.
One setup, all your ad platforms
Outbrain is rarely the only channel in the mix. Tracklution sends the same server-side event data to Meta, Google Ads, TikTok, LinkedIn, and more from a single integration, so every platform gets complete, deduplicated conversion data.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Questions and answers
How does Tracklution work with Outbrain?
Tracklution collects conversion data server-side and sends it to Outbrain through their Conversion API. This server-to-server delivery means Outbrain receives complete, named conversion events even when ad blockers or browser privacy features prevent the pixel from firing.
Do I still need the Outbrain pixel?
No. The Tracklution Outbrain connector handles data delivery via the Conversion API directly. If you have the Outbrain pixel already installed on your website, deactivate it first to avoid duplicate conversion reporting in Amplify.
Do I need to define conversion events in Outbrain Amplify?
Yes. Outbrain requires each conversion event to be named and defined in Amplify before server-side data will populate. Create the event name in Amplify, and Tracklution will match and deliver the corresponding conversion data.
What is the ob_click_id and does Tracklution handle it?
The ob_click_id is Outbrain's unique click identifier, used to match conversions back to the originating ad click. Tracklution captures and passes this ID through the server-side integration automatically, so attribution works without manual postback URL setup.
Can Tracklution track both e-commerce and lead generation conversions for Outbrain?
Yes. Tracklution supports purchases, leads, form submissions, add to cart, page views, and custom events. Whatever conversion action matters to your native campaign, you can define it in Amplify and track it through Tracklution.
How does Tracklution differ from other conversion tracking methods?
Tracklution collects accurate conversion data server-side and sends it to multiple ad platforms through their APIs. Unlike pixel-based tracking, it isn't affected by ad blockers or cookie limitations. Users typically see conversion reporting go from 40-70% coverage to near 100%. It connects to Outbrain, Meta, Google Ads, TikTok, LinkedIn, GA4, and more without writing code.
What is the uplift in conversion tracking?
Based on data from Tracklution users, server-side tracking improves conversion visibility by 11-48% compared to pixel-only, cookie-based tracking. The average uplift is 34.2%. Results vary depending on ad blocker prevalence in your audience and your current setup.
How much does this cost?
Enjoy the first 14 days on us, no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options at tracklution.com/pricing/.
Is Tracklution GDPR compliant?
Tracklution is fully GDPR compliant as a platform. All data is stored in the EU (AWS Stockholm), we act solely as a non-intrusive data channel, and we never manipulate or enrich user data ourselves. We support Consent Mode V2 and forward your users' consent choices to ad platforms. Whether your specific tracking setup is GDPR compliant depends on your legal basis, cookie consent implementation, and how you configure what data is sent.
Is there a free trial to get started?
Absolutely. You can try Tracklution for 14 days, no strings attached. No credit card required, and you can cancel any time.
Have further questions?
Get more from your Outbrain campaigns
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
Get more from your Outbrain campaigns
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
