Up to 100% accurate
Server-side tracking for Google Tag Manager
Set up and running in 16 minutes. Enter your website to start your 14-day free trial
14-day trial • No credit card required • SOC2 & ISO20771 compliant
Recover +34.2% conversions (avg. uplift) that ad blockers and iOS restrictions hide from your campaigns
Add Tracklution to your existing GTM container. It handles server-side delivery to every ad platform you run. No maintenance, no sGTM.
16-minute setup with Tracklution's verified GTM template. No credit card needed.
Tracklution users attribute 34.2% more conversions
Your GTM tags fire in the browser, and that's the problem: ad blockers, iOS restrictions, and cookie deprecation strip out a chunk of that data before it ever reaches your ad platforms. Tracklution adds a server-side layer on top of your existing GTM setup. You add Tracklution tags to your GTM container, and they handle server-side delivery straight to ad platform APIs. No sGTM container. No Google Cloud. Just one new tag type in the GTM workspace you already have.
Tracklution via GTM
Server-side delivery to all of your ad platform APIs
First-party data collection bypasses ad blockers, iOS restrictions, and cookie limitations
Automatic ContactInfo hashing for higher match quality across all platforms
Consent Mode reads automatically from your GTM data layer. No extra config.
Automatic deduplication with unique event IDs
No server to build, manage, or pay for
Real conversion data only. No modeled estimates.
Works with an intuitive GTM template built by Simo Ahava
Standard GTM tracking
Browser-side tags rely on third-party cookies and client-side scripts
Blocked by iOS restrictions, ad blockers, and third-party cookie deprecation
Manual hashing and formatting required per ad platform
Consent Mode must be configured separately for each integration
No built-in deduplication across browser and server events
Each ad platform API update requires manual tag maintenance
Conversion modeling fills gaps with estimated data
Turn your GTM setup into server-side tracking
Same GTM container. Server-side accuracy.
Verified GTM template, built by Simo Ahava
Tracklution's official template lives in the GTM template gallery with a verified checkmark. One click to add, configure through GTM's native UI, and your tracking goes server-side. Built-in optimizations make it more reliable and easier to maintain than custom code.
One setup, every ad platform
Install the verified GTM template or use Custom HTML tags. Either way, Tracklution sends your conversion data to Meta, Google Ads, TikTok, LinkedIn, GA4, and more from a single setup. No per-platform configuration.
First-party tracking that bypasses blockers
Enable first-party mode with a DNS record and your tracking data flows under your own domain. Ad blockers and iOS restrictions that block browser-side tags don't affect server-side delivery through Tracklution. Consent Mode reads automatically from your GTM data layer.
Zero maintenance after setup
When Meta, Google, TikTok, OpenAI or any other ad platform updates their API, Tracklution updates the connector automatically. No GTM tag edits. No code changes. No downtime. No maintenance (that's our job).
How to Install Tracklution using the GTM Tag Template
With Simo Ahava
Under the hood:
When a Tracklution tag fires in GTM, it sends event data to Tracklution's server-side endpoint. From there, Tracklution processes it, hashes ContactInfo (email, phone, name) using SHA-256, generates a unique event ID for deduplication, and delivers it to your ad platforms through their conversion APIs: Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, LinkedIn, GA4, and more.
This means your conversion tracking works even when browsers block client-side tags (Ad blockers, iOS restrictions, and third-party cookie deprecation affect browser-side GTM tags, they don't affect server-side delivery through Tracklution).
There are two ways to install Tracklution in your GTM container. The verified template (built by Simo Ahava, available in the GTM template gallery) is the recommended path. It has built-in optimizations that make it more reliable than a manual setup. You add it to your workspace and configure tags through GTM's native UI. No code, no custom scripts. The Custom HTML approach gives you direct script control, useful if your setup has specific requirements. Both options feed the same server-side pipeline.
Consent Mode integration is automatic. If your cookie consent banner writes to GTM's data layer via built-in Consent Mode, Tracklution reads those values with no extra setup. ContactInfo hashing, event formatting, and API version updates are all handled automatically. When an ad platform changes their API, the Tracklution connector updates. Your GTM tags stay unchanged.
Fill the gaps in your GTM tracking
Add server-side accuracy to your existing GTM setup. One tag, 16 minutes, and compatible with every platform you run.
Fill the gaps in your GTM tracking
Add server-side accuracy to your existing GTM setup. One tag, 16 minutes, and compatible with every platform you run.
How to add server-side tracking to your GTM setup in 16 minutes
Your GTM container stays exactly as it is. You're just adding Tracklution on top.
Step 01
Step 01
Enable first-party data
Add a DNS CNAME record so Tracklution loads under your own domain (e.g., tralut.yoursite.com). This switches tracking to first-party, improving accuracy by bypassing ad blockers, iOS restrictions, and cookie limitations. Find your unique CNAME in the First-Party Mode tab of your Tracklution dashboard.
Step 02
Step 02
Install Tracklution in GTM
Option A (recommended): Go to Templates in your GTM container, click Search Gallery, search for "Tracklution," and add the verified template to your workspace.
Option B: Create a new Custom HTML tag and paste the Tracklution main script from your Installation tab.
Step 03
Step 03
Create your tags
Create a PageView tag using the Tracklution tag type. Paste your Container ID (looks like LS-12345678-9) and Tracklution domain (looks like tralut.myshop.com) from the Installation tab. Trigger on All Pages. Then add a separate tag for each conversion event you want to track (Purchase, Lead, AddToCart, etc.), selecting the event name and appropriate trigger.
Step 04
Step 04
Connect your ad platforms
Open the Connectors section in your Tracklution dashboard. Click Add on any connector (Meta, Google Ads, TikTok, OpenAI, LinkedIn, GA4, and more). Enter your API credentials, toggle it live, and Save. If you previously had ad platform pixels running (e.g., Meta Pixel, Google Ads tag), deactivate them in GTM to avoid double-counting. Events now flow server-side through Tracklution.
All done
Your GTM setup now delivers complete, deduplicated conversion data to every ad platform you run. Same GTM container. Server-side accuracy.
GTM Integrations
Connect your website to multiple marketing channels and their Conversion APIs with one simple app. No need for configurations, coding work or technical skills.
Google Ads
Meta Ads
Snapchat Ads
TikTok Ads
Awin
Taboola
Klaviyo
Bing Ads
LinkedIn Ads
Didn't find the platform you were looking for?
Send events from CRMs, booking systems, and other tools to Tracklution using webhooks.
Tracklution supports a wide variety of integrations, including custom connectors. Explore the full range of integrations below to find a solution that works for you.
Still unsure if this works for you?
Using Tracklution vs. doing it yourself
See how Tracklution compares to keeping standard GTM as-is, or building a full server-side GTM setup on Google Cloud.
Tracklution (via GTM) Basic Setup | Standard GTM Browser-side | Server-side GTM Self-managed | |
|---|---|---|---|
Accuracy | Up to 100% | 40-70% | Up to 100% |
Installation time | 16 minutes | Already installed | Hundreds of hours |
Bypasses ad blockers + iOS | |||
Automatic API updates | |||
No server to manage | |||
Consent Mode | Automatic | Automatic | Manual |
ContactInfo hashing | Automatic | Manual | |
Multi-platform delivery | ✓ (one setup) | ✗ (per-platform tags) | ✗ (per-platform config) |
Cost | Free plan (5k events/mo). From €39/mo. | Free | From €120/mo + dev time |
Tracklution (via GTM) Basic Setup | Standard GTM Browser-side | Server-side GTM Self-managed | |
|---|---|---|---|
Accuracy | Up to 100% | 40-70% | Up to 100% |
Installation time | 16 minutes | Already installed | Hundreds of hours |
Bypasses ad blockers + iOS | |||
Automatic API updates | |||
No server to manage | |||
Consent Mode | Automatic | Automatic | Manual |
ContactInfo hashing | Automatic | Manual | |
Multi-platform delivery | ✓ (one setup) | ✗ (per-platform tags) | ✗ (per-platform config) |
Cost | Free plan (5k events/mo). From €39/mo. | Free | From €120/mo + dev time |
Put your current tracking setup to the test
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
Put your current tracking setup to the test
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
What you can track with GTM + Tracklution
Each event needs its own GTM tag with a trigger. Unlike Shopify and WooCommerce, GTM does not auto-track standard events.
PageView
Every page load and session start across your site.
Purchase
Transactions with value, currency, and product data.
AddToCart / Checkout
Cart additions, checkout initiation, and payment info events.
ViewContent
Product and page views for building retargeting audiences.
Lead / Registration
Form submissions, demo requests, and sign-ups captured server-side.
Subscribe / StartTrial
Trial activations and subscription events for SaaS and membership businesses.
ContactInfo
Hashed email, phone, and name sent with events to maximize ad platform match quality.
Custom events
Any conversion action specific to your business. Name it, add a GTM tag, and it flows server-side to every connected platform.
Trusted by advertisers worldwide
See how teams like yours recover lost conversions, lower CAC, and get their campaigns optimizing on complete data.
We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.
Sampo Soininen, Digital Strategist @ Aava & Bang
Now we know exactly which campaigns drive real appointments - and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Why use server-side tracking with Google Tag Manager?
Your GTM tags fire in the browser. Not all of them land.
Ad blockers and iOS restrictions can strip 20 to 40% of your conversion data before it reaches ad platforms. Tracklution routes that data server-side so every event gets counted.
Better data in, better optimization out.
Ad platform algorithms learn from conversions. Tracklution users see 34.2% more tracked conversions on average, giving campaigns the signal density they need to lower CAC and improve ROAS.
You already use GTM. This takes 16 minutes.
Add the Tracklution template to your GTM workspace, create your tags, set up DNS, and connect your ad platforms. No new tools to learn. No servers to manage.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours - we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Questions and answers
What's the difference between the Tracklution GTM template and the Custom HTML tag?
The template (built by Simo Ahava) is the recommended approach. It's a verified tag type in the GTM template gallery that you configure through GTM's native UI. No custom code. It has built-in optimizations that make it more reliable and easier to maintain. The Custom HTML tag is an alternative where you paste Tracklution scripts directly, giving you more control if your setup requires it. Both feed the same server-side pipeline.
Is this the same as server-side GTM?
No. Server-side GTM (sGTM) requires you to deploy a separate GTM container on Google Cloud, configure server-side tags, and manage the infrastructure yourself. Tracklution installs into your existing client-side GTM container through a template or Custom HTML tag. You get server-side delivery to ad platforms without building or managing any servers.
Do I need a separate GTM tag for each event?
Yes. Unlike the Shopify app and WooCommerce plugin, GTM does not auto-track events. You create a PageView tag that fires on all pages, then a separate tag for each conversion event (Purchase, Lead, AddToCart, etc.). Each tag needs your Container ID, Tracklution domain, the event name, and the right trigger.
Does Tracklution work with Consent Mode?
Yes, automatically. If your cookie consent banner integrates with GTM's built-in Consent Mode, Tracklution reads consent values from the data layer with no extra configuration. It adjusts tracking behavior based on each user's consent status and communicates it correctly to ad platforms that support Consent Mode.
I see tags firing in GTM Preview but nothing in Tracklution. What's wrong?
This is almost always a Content Security Policy (CSP) issue or a missing DNS setup. Before first-party mode is configured, network requests from your site to Tracklution may be blocked. Check that your CSP headers allow your Tracklution first-party subdomain (e.g., tralut.yoursite.com). Full troubleshooting is in the Tracklution knowledge base.
Can I use Tracklution via GTM alongside the Shopify app?
Yes. If you already use the Tracklution Shopify app, you can add GTM tags for custom events. Skip the PageView tag (Shopify already handles it) and select "I'm using custom HTML tag or another installation method for the Main Tag" in the template settings.
What about private servers?
If you're using a Tracklution private server, use your server's subdomain as a /path with the first-party domain. The correct format is provided automatically in the installation instructions inside each container on your private server.
Do I need to remove my existing ad platform tags?
Yes. Once you activate a connector in Tracklution (e.g., Meta, Google Ads), deactivate the corresponding pixel or tag in GTM. Tracklution now handles delivery to that platform server-side. Keeping both active would cause double-counting and inconsistent data.
How does Tracklution differ from other conversion tracking methods?
Tracklution collects conversion data server-side and delivers it to multiple ad platforms through their official APIs from one setup. Unlike browser-side tracking, it isn't affected by iOS restrictions, ad blockers, or cookie limitations. One container sends deduplicated data to Meta, Google Ads, TikTok, LinkedIn, GA4, and more.
How much does Tracklution cost?
There's a free plan covering up to 5,000 events per month. The Grow plan starts at €39/mo. Every plan starts with a 14-day free trial, no credit card required. Explore pricing at tracklution.com/pricing/.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU. Data and servers are EU-based. Certified under ISO27001 and SOC2. All personally identifiable information is hashed before forwarding to ad platforms. You control what data is collected and where it's sent.
Have further questions?
Get even more from your GTM setup
Server-side tracking in 16 minutes. Free plan available, no credit card required.
Get even more from your GTM setup
Server-side tracking in 16 minutes. Free plan available, no credit card required.
