Up to 100% accurate
Awin
Set up and running in 16 minutes. Enter your website to start your 14-day free trial
14-day trial • No credit card required • SOC2 & ISO 27001 compliant
Recover +34.2% conversions (avg. uplift) that ad blockers and cookie restrictions hide from your Awin affiliate reports
Send accurate affiliate conversion data to Awin via the Conversion API, so publishers get credited for the sales the tag would have missed
16-minute no-code setup with the Awin connector. No credit card needed.
Advertisers using Tracklution track 34.2% more conversions
Ad blockers, iOS restrictions, and cookie deprecation can strip the Awin tag before it fires, leaving affiliate sales unattributed and publishers unpaid. Tracklution delivers conversion data to Awin's Conversion API server-side, so sales still reach Awin when the tag is blocked.
Tracklution server-side tracking (up to 100% data accuracy)
Sends conversions server-to-server via Awin's Conversion API
First-party data collection bypasses ad blockers, iOS restrictions, and cookie limitations
Choose Any click or Last click attribution, with a 30-day default window you can adjust
Map each event to an Awin Sale or Lead, or block it, right on the connector page
Sends sales server-to-server, with no extra Awin pixel on your pages
Real conversion data, no modeled estimates
EU-built and operated. SOC2 & ISO 27001 certified. Allows you to follow your users' consent choices.
Awin tag tracking (as low as 40% data accuracy)
Relies on browser-side JavaScript tag and third-party cookies
Blocked by ad blockers, browser privacy features, and iOS restrictions
Cookie-based click attribution fails when cookies are cleared or blocked
Missing sales leave publishers uncompensated and attribution reports incomplete
Client-side scripts add page load time
Sales the tag misses never reach Awin at all
GDPR compliance depends on your legal basis and implementation
Get accurate affiliate attribution for every sale
Track every conversion your publishers drive with first-party data. Complete attribution, accurate reports, and the data you need to grow your affiliate channel.
Get accurate affiliate attribution for every sale
Track every conversion your publishers drive with first-party data. Complete attribution, accurate reports, and the data you need to grow your affiliate channel.
Awin Integrations
Connect your website to multiple marketing channels and their Conversion APIs with one simple app (that's Tracklution). No need for configurations, coding work or technical skills.
Connect the rest of your stack
Tracklution connects with a wide range of ad platforms, CRMs and ecommerce tools, including custom connectors. Browse every integration in one place.
Send events from CRMs, booking systems, and other tools to Tracklution using webhooks.
Still unsure if this works for you?
Capture and send accurate Awin conversion data in minutes
Stack-agnostic. No code or maintenance needed.
Track every affiliate-driven sale
Tracklution works with all CMS and eCommerce platforms. Track purchases, leads, and subscription starts, then deliver complete data to Awin through their Conversion API.
Connect Awin like any other platform
Add Awin from the connector list, enter your Advertiser ID and API token, and switch it live, just like Meta or Google Ads. Then see the results for each platform in one dashboard.
Go first-party in one step
Enable first-party mode with a DNS record and send accurate conversion data that improves affiliate attribution. Stay accurate even as browsers tighten privacy controls and ITP evolves.
Fully managed, fully visible
Watch events land in real time and see exactly what was sent where. When Awin updates their Conversion API, we update the integration. No code changes, no downtime.
How to implement accurate conversion tracking for Awin in 16 minutes
A one-time setup that makes sure every affiliate-driven sale is attributed correctly from here on.
Step 01
4 min
Enable first-party data
In your Tracklution dashboard under "First-Party Mode", you'll find your unique CNAME or A record to add to your DNS provider. This loads Tracklution under your own domain, switching tracking to first-party. Most users see accuracy jump from 40-70% to near 100% after this step.
Step 02
5 min
Install your Tracklution pixel
Add the pixel to your website, just as you would any other tracking pixel. Use the Shopify app, WooCommerce plugin, Google Tag Manager template, and more. Standard events (Purchase, Lead, Add to Cart, etc.) are tracked automatically with Shopify and WooCommerce. With GTM, you add each event as a tag.
Step 03
3 min
Connect your Awin advertiser account
Click "Add connector", then "Add" on the Awin card in your Tracklution dashboard. Enter your Awin Advertiser ID and API token, choose which events Awin should receive as a Sale or a Lead, and save. Your conversions then flow to Awin's Conversion API.
All done!
Your Awin affiliate program now runs on server-side conversion data, so publishers get credited for sales the browser tag alone would miss.
Under the hood:
When someone clicks an Awin affiliate link and completes a purchase on your website, Tracklution processes that conversion server-side and delivers it to Awin through their Conversion API, without relying on the browser-side Awin tag alone.
On the Awin connector page you choose how sales are attributed: Any click (the default) or Last click, with an attribution window you can adjust (30 days by default). You also map each event to an Awin Sale or Lead, or block it.
No custom postback URL setup, manual S2S integration, or server infrastructure to manage. Connect your Awin account with your Advertiser ID and API token, and your conversion events start flowing. Your API token is stored encrypted, and we keep the connection current as Awin evolves their platform.
Using Tracklution vs. doing it yourself
See how Tracklution compares to the Awin tag alone or building your own server-to-server integration.
 Basic Setup | Awin tag only Browser-side | Your own server-to-server integration Server-side | |
|---|---|---|---|
Accuracy | Up to 100% | 40-70% | Up to 100% |
Installation time | 16 minutes | 15-30 minutes | Hours to days |
Conversion API | |||
Attribution settings | Any click or last click | Cookie-based | Custom build |
Bypassing Tracking Limitations | |||
Automatic API updates | |||
Server-side tracking without managing your own server | |||
Cost | 14-day free trial, then from €39/mo | Free | Dev time + hosting |
Basic Setup | Awin tag only Browser-side | Your own server-to-server integration Server-side | |
|---|---|---|---|
Accuracy | Up to 100% | 40-70% | Up to 100% |
Installation time | 16 minutes | 15-30 minutes | Hours to days |
Conversion API | |||
Attribution settings | Any click or last click | Cookie-based | Custom build |
Bypassing Tracking Limitations | |||
Automatic API updates | |||
Server-side tracking without managing your own server | |||
Cost | 14-day free trial, then from €39/mo | Free | Dev time + hosting |
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
What you can track with Tracklution for Awin
Tracklution sends your conversion events to Awin's Conversion API server-to-server. Map each event to an Awin Sale or Lead, or block it, on the connector page.
Purchase
Completed transactions, ready to send to Awin as a Sale. Automatically tracked with Shopify and WooCommerce.
Lead
Form submissions and lead completions tracked and attributed to the Awin publisher that drove them.
Registration
Account sign-ups and event registrations captured and sent to Awin as a Sale or Lead.
Subscription started
Subscription starts tracked as conversions and sent to Awin as a Sale or Lead.
Custom events
Any conversion in your affiliate program. Name it, track it, send it to Awin.
Trusted by advertisers worldwide
See how teams like yours recover lost conversions, lower CAC, and get their campaigns optimizing on complete data.
We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.
Sampo Soininen, Digital Strategist @ Aava & Bang
Now we know exactly which campaigns drive real appointments – and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Why use server-side tracking for Awin?
Cookie blocking kills affiliate attribution
When iOS or a browser blocks cookies, the Awin tag can miss the sale and the publisher doesn't get credited. Tracklution sends your conversions server-to-server through Awin's Conversion API, so they don't depend on the browser alone.
Server-to-server tracking without the build
The Tracklution Awin connector sends your conversions server-to-server through Awin's Conversion API, next to your client-side tag. No extra Awin pixel, and no custom S2S integration to build or maintain.
Missing conversions mean unhappy publishers
Unattributed sales don't just hurt your data, they hurt your publisher relationships. Publishers who don't see credit for the sales they drove will deprioritize your program. Tracklution sends sales to Awin server-to-server, so publishers get credit even when the browser tag is blocked.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Questions and answers
How does Tracklution work with Awin?
Tracklution collects purchase and conversion data server-side and sends it to Awin through their Conversion API. You connect it with your Awin Advertiser ID and API token, then map each event to an Awin Sale or Lead on the connector page.
Does Tracklution send Awin conversions server-to-server?
Yes. The Awin connector sends your conversions server-to-server through Awin's Conversion API, with no extra Awin pixel. You don't need to build or maintain your own S2S integration.
Which attribution model does the Awin connector use?
You choose. Any click is the default, and you can switch to Last click. The attribution window is adjustable and set to 30 days by default.
Can I use Tracklution for Awin alongside my existing Awin tag?
Yes. Tracklution doesn't replace your client-side Awin tag. The connector sends your conversions server-to-server through Awin's Conversion API alongside it.
Does Tracklution work with Awin for both e-commerce and lead generation programs?
Yes. Tracklution tracks purchases, leads, registrations, subscriptions, and custom events. Map each event to an Awin Sale or Lead on the connector page, and Tracklution sends it to the Conversion API with the right attribution data.
How does Tracklution differ from other conversion tracking methods?
Tracklution collects accurate conversion data server-side and sends it to multiple ad platforms through their APIs. Unlike pixel-based tracking, it isn't affected by ad blockers or cookie limitations. Users typically see conversion reporting go from 40-70% coverage to near 100%. It connects to Awin, Meta, Google Ads, TikTok, LinkedIn, and more without writing code.
What is the uplift in conversion tracking?
Based on data from Tracklution users, server-side tracking improves conversion visibility by 11-48% compared to pixel-only, cookie-based tracking. The average uplift is 34.2%. Results vary depending on ad blocker prevalence in your audience and your current setup.
How much does this cost?
Enjoy the first 14 days on us, no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options at tracklution.com/pricing/.
Is Tracklution GDPR compliant?
Tracklution is fully GDPR compliant as a platform. All data is stored in the EU (AWS Stockholm), we act solely as a non-intrusive data channel, and we never manipulate or enrich user data ourselves. We support Consent Mode V2 and forward your users' consent choices to ad platforms. Whether your specific tracking setup is GDPR compliant depends on your legal basis, cookie consent implementation, and how you configure what data is sent.
Is there a free trial to get started?
Absolutely. You can try Tracklution for 14 days, no strings attached. No credit card required, and you can cancel any time.
Can Awin sales respect visitor consent?
Yes. Turn on "Respect visitor consent" on the Awin connector page, and Tracklution will only send Awin sales in line with each visitor's consent choice.
Have further questions?
Get much more from your Awin affiliate program
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
Get much more from your Awin affiliate program
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
