GTM template with instructions video from Simo Ahava!
Get 98% accurate
Connect your Stripe checkout with website visitors and feed accurate conversion data back to all your marketing platforms.
14-day trial • No credit card required • SOC2 & ISO20771 compliant
Easy installation that can be done in minutes
Accurate tracking with +34.2% avg. uplift in conversions
Plug-and-play integrations for marketing platforms






































































Stop tracking button clicks, leads, or estimated conversion values
With Tracklution you track genuine checkout data directly from Stripe
Accurately link conversions to their respective sources
Pass real purchase data back to analytics and ad platforms with no effort
Sending data back to ad platforms trains the algorithms bring you more sales
Make better decisions and grow your business with full view to real sales data
⬇️ There’s a video waiting for you below. Give it a click! ⬇️
Skip the developer costs and manual work:
For only €39/month, you outsource all technical aspects of your conversion tracking.
Not satisfied? Don't pay - it's that simple.
What is included in ✨ Stripe Tracker by Tracklution ✨ Solve your tracking problems in a matter of minutes | |
|---|---|
✅ Track website behaviour and Stripe checkouts | Remain tracked all times while only paying for what you use during peak times |
✅ Unlimited Stripe integration | Track all Stripe payment methods, unlimited payment links and any currencies |
✅ Unlimited marketing platform integrations | Google Ads, Google Analytics, Meta, TikTok, Snapchat, LinkedIn, Microsoft Ads... |
Connect as many platforms as you like! | |
✅ Access to Tracklution Dashboard | Manage everything in one place in a simple dashboard |
See where your customers came from and how much they paid via Stripe | |
✅ All inclusive server-side tracking | No server costs, integration work or technical maintenance |
✅ 1st-party data only | No reliance on 3rd-party cookies |
✅ Short and simple onboarding | Implement in minutes, no developer work involved |
✅ Access to professional support | You can always contact our tracking specialists via email or live chat |
No credit card required, cancel anytime.
Follow these steps to integrate your Stripe data with digital advertising platforms like Meta (Facebook & Instagram), Google Ads, Google Analytics, and many more. Tracklution is the only tool you need, and everything is plug-and-play, meaning you can forget all extra hassle with tools like Zapier, CRM, GTM and it's datalayer, json and other nerdy stuff, authentications between tools...
Step 01
4 min
Kick off your free trial by connecting your website to Tracklution by installing a simple tracking code in your website. With this, Tracklution is able to track activities in your website, such as which landing page the client hit and which UTM parameters were present.
This is a super easy step and we'll virtually hold your hand with our clear onboarding guide telling you exactly what you need to do!
Where do you want to install Tracklution?
Step 02
3 min
Follow our guide to configure a webhook to get your purchase data to Tracklution and configure Checkout Session ID to be sent to your website. This will enable Tracklution to connect Stripe payments with your website visitors and from which marketing campaign they came from. 🧙
And again, no worries: We will tell you exactly what to do in our onboarding guide, so you only need access to Stripe and some copy-paste skills!
Step 03
3 min
Next you want to ensure your conversion data is sent back to your marketing algorithms to optimise your performance.
This happens with a few simple clicks: Just link your Tracklution account to Google Ads, Meta Conversion API, Google Analytics, and many other marketing platforms.
That’s it! Sit back and enjoy seamless, accurate Stripe tracking!
Connect your accurate Stripe sales data with Google Ads, Google Analytics 4, Facebook and many other Conversion API integrations without any technical skills.
See what our happy customers have to say about cracking the tracking puzzle with Tracklution. Spoiler alert: They love it! 🧡
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”

Heiman Safeen
Growth Officer
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"

Erkka Kinnunen
Marketing Specialist
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”

Nanne Niemi
CEO
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid). I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”

Juha Saarinen
Chief Data Officer
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."

Custom-built eCom store
Tools, machines and agricultural products
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”

Alberta Ellison
Shopify store owner
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"

Randal Mueller
CMO, Co-founder
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"

Susanna Aro
Freelance PPC consultant
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “

Taneli Lahti
Ecommerce Director
Skip the developer costs and manual work:
For only €39/month, you outsource all technical aspects of your conversion tracking.
Not satisfied? Don't pay - it's that simple.
What is included in ✨ Stripe Tracker by Tracklution ✨ Solving your tracking problems since 2019 | |
|---|---|
✅ Track website behaviour and Stripe checkouts | Remain tracked all times while only paying for what you use during peak times |
300,000 tracked events per month included, exceeding events €0.197 per 1,000 events | |
✅ Unlimited Stripe integration | Track all Stripe payment methods, unlimited payment links and any currencies |
✅ Unlimited marketing platform integrations | Google Ads, Google Analytics, Meta, TikTok, Snapchat, LinkedIn, Microsoft Ads... |
Connect as many platforms as you like! | |
✅ Access to Tracklution Dashboard | Manage everything in one place in a simple dashboard |
See where your customers came from and how much they paid via Stripe | |
✅ All inclusive server-side tracking | No server costs, integration work or technical maintenance |
✅ 1st-party data only | No reliance on 3rd-party cookies |
✅ Short and simple onboarding | Implement in minutes, no developer work involved |
✅ Access to professional support | You can always contact our tracking specialists via email or live chat |

Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.

SOC2, TYPE 2

Secure SSL Transactions

ISO 27001

GDPR Compliant
Start tracking Stripe conversions today.
Start tracking Stripe conversions today.
Stripe Conversion Tracking links your Stripe payments with marketing platforms like Google Ads, Google Analytics, Meta Conversion API, TikTok, and more. It helps you track real conversions from Stripe to ad platforms and optimize your campaigns for better performance. Accurate conversion tracking is vital for running a sustainable online business. With conversion tracking you get precise data instead of leads or estimated values, and you can connect purchases to their sources accurately. With this you know where your clients came from and which marketing activities to scale further. This also helps you in running better ad campaigns. By sending high-quality, real conversion data to platforms like Google Ads and Meta, this data enables their algorithms to optimize campaigns effectively, helping you grow your business, reach the right customers, and reduce customer acquisition costs (CAC).
With server-side tracking, data is collected and stored on a server rather than in the user's browser. As Stripe checkouts happen in an external site (Stripe) and tracking scripts or pixels can’t be added there directly, Stripe customers have been left with very limited tracking capabilities. With server-side tracking, we can bridge this gap by gathering data via Stripe integration.
To ensure you remain unaffected by cookie deprecation, browser and device restrictions such as iOS tracking prevention, and ad blockers, on top of tracking pixels, all data is managed and communicated server-side through secure integrations with marketing platforms, like Facebook Conversion API, Google Ads API, Google Analytics Measurement Protocol, and so forth, to ensure you have the best possible tracking setup in place.
Server-side tracking might sound difficult or technical, but with Tracklution, you don’t need to consider any technical matters of server-side tracking. We handle all the tech work for you.
Thanks to our tech wizards, the setup is easy peasy. It literally only takes 16 minutes. 🧙You don’t need to write a single line of code or bother your developer team. If you have access to your marketing platforms, such as Google Analytics, Facebook Ads and Google Ads, you’re good to go. We offer detailed instructions and fast support if you need any help.
Tracklution supports multiple platforms, including: Google Ads, Google Analytics, Meta Conversion API (Facebook & Instagram), TikTok Events API, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, Redit, Klaviyo, etc.
Our Stripe tracker costs just €39/month. With this little money, you practically outsource all technical aspects of your conversion tracking and avoid hiring a developer to do this. And, what's best: Nothing squirky, no strings attached - simply, if you're not happy, you don't pay! The monthly fee includes 300,000 tracked events per month (covering both website visits and Stripe checkouts). Exceeding this limit? Additional events are dynamically added and priced at just €0.197 per 1,000 events. Meaning, you won't be left untracked even in the busiest peak seasons, and you only pay for what you use. With the monthly fee, you have unlimited access to marketing platform integrations - use as many as you like! And don't forget - you can try it out and verify everything works with our completely free and non-binding 14-day trial. ✨
Nice, we thought you'd never ask! To get started: 1. Create your Tracklution account 2. Connect your website by adding Tracklution script to the site, preferably in the <head> part (e.g. via Google Tag Manager or using a code snippet plugin in Wordpress) 3. Connect Stripe by linking your Stripe account to Tracklution. No worries, we cannot access or control your Stripe account; your Stripe account simply starts automatically send checkout data to Tracklution. 4. Connect your favourite marketing platforms via our ready-made integrations and start sending accurate conversion data to ad platforms!
We're also from EU (designed and built in Finland 🇫🇮), so we know exactly what you're talking about! Tracklution also simplifies EU data privacy compliance. During onboarding, just toggle on Consent Mode, and Tracklution automatically reads and implements consent preferences, ensuring seamless compliance with GDPR regulations. Also, all data is naturally stored in EU for our EU clients.
Yes! Tracklution supports unlimited Stripe payment links and products. There’s no need for multiple thank-you pages or custom URLs, simplifying tracking across your offerings.
Yes! With Tracklution, you can track recurring Stripe payments, offline conversions, and delayed purchases (e.g., post-trial signups), ensuring a complete view of your customer journey.
Yep! Simply send an email to our friendly Partnerships Manager Tim at tim@tracklution.com, and he'll be happy to help you get started.
Our team is here to help! Visit our Docs Center or contact us directly via the little chat button on the bottom right corner ↘️ or send us an email to support at tracklution.com!

Have further questions?
It literally only takes a few minutes of your time to unlock Stripe conversion tracking and scale your marketing results through the roof. Accurate conversion tracking starts here!
It literally only takes a few minutes of your time to unlock Stripe conversion tracking and scale your marketing results through the roof. Accurate conversion tracking starts here!
Server-side Tracking
All Integrations
Google Ads
Meta
TikTok Server Side Tracking
Shopify Server Side Tracking
GA4 Server Side Tracking
LinkedIn Server Side Tracking
Snapchat Server Side Tracking
WooCommerce Server Side Tracking
WordPress Server Side Tracking
Pinterest Conversions API
Microsoft (Bing) Server Side Tracking
Stripe Conversion Tracking
(For Agents) Automatic MCP installation


4.8+ Rating on G2 and Trustpilot
Helsinki
Simonkatu 6 A
00100 Helsinki, Finland
New York
307 W 38th St
NY 11105, United States



For AI coding agents: read www.tracklution.com/agent-install.md for one-shot install, or tell your agent: “Install Tracklution.”
© Tracklution Oy 2026. All rights reserved.
GTM template with instructions video from Simo Ahava!
Get 98% accurate
Connect your Stripe checkout with website visitors and feed accurate conversion data back to all your marketing platforms.
14-day trial • No credit card required • SOC2 & ISO20771 compliant
Easy installation that can be done in minutes
Accurate tracking with +34.2% avg. uplift in conversions
Plug-and-play integrations for marketing platforms






































































Stop tracking button clicks, leads, or estimated conversion values
With Tracklution you track genuine checkout data directly from Stripe
Accurately link conversions to their respective sources
Pass real purchase data back to analytics and ad platforms with no effort
Sending data back to ad platforms trains the algorithms bring you more sales
Make better decisions and grow your business with full view to real sales data
⬇️ There’s a video waiting for you below. Give it a click! ⬇️
Skip the developer costs and manual work:
For only €39/month, you outsource all technical aspects of your conversion tracking.
Not satisfied? Don't pay - it's that simple.
What is included in ✨ Stripe Tracker by Tracklution ✨ Solve your tracking problems in a matter of minutes | |
|---|---|
✅ Track website behaviour and Stripe checkouts | Remain tracked all times while only paying for what you use during peak times |
✅ Unlimited Stripe integration | Track all Stripe payment methods, unlimited payment links and any currencies |
✅ Unlimited marketing platform integrations | Google Ads, Google Analytics, Meta, TikTok, Snapchat, LinkedIn, Microsoft Ads... |
Connect as many platforms as you like! | |
✅ Access to Tracklution Dashboard | Manage everything in one place in a simple dashboard |
See where your customers came from and how much they paid via Stripe | |
✅ All inclusive server-side tracking | No server costs, integration work or technical maintenance |
✅ 1st-party data only | No reliance on 3rd-party cookies |
✅ Short and simple onboarding | Implement in minutes, no developer work involved |
✅ Access to professional support | You can always contact our tracking specialists via email or live chat |
No credit card required, cancel anytime.
Follow these steps to integrate your Stripe data with digital advertising platforms like Meta (Facebook & Instagram), Google Ads, Google Analytics, and many more. Tracklution is the only tool you need, and everything is plug-and-play, meaning you can forget all extra hassle with tools like Zapier, CRM, GTM and it's datalayer, json and other nerdy stuff, authentications between tools...
Step 01
4 min
Kick off your free trial by connecting your website to Tracklution by installing a simple tracking code in your website. With this, Tracklution is able to track activities in your website, such as which landing page the client hit and which UTM parameters were present.
This is a super easy step and we'll virtually hold your hand with our clear onboarding guide telling you exactly what you need to do!
Where do you want to install Tracklution?
Step 02
3 min
Follow our guide to configure a webhook to get your purchase data to Tracklution and configure Checkout Session ID to be sent to your website. This will enable Tracklution to connect Stripe payments with your website visitors and from which marketing campaign they came from. 🧙
And again, no worries: We will tell you exactly what to do in our onboarding guide, so you only need access to Stripe and some copy-paste skills!
Step 03
3 min
Next you want to ensure your conversion data is sent back to your marketing algorithms to optimise your performance.
This happens with a few simple clicks: Just link your Tracklution account to Google Ads, Meta Conversion API, Google Analytics, and many other marketing platforms.
That’s it! Sit back and enjoy seamless, accurate Stripe tracking!
Connect your accurate Stripe sales data with Google Ads, Google Analytics 4, Facebook and many other Conversion API integrations without any technical skills.
See what our happy customers have to say about cracking the tracking puzzle with Tracklution. Spoiler alert: They love it! 🧡
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”

Heiman Safeen
Growth Officer
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"

Erkka Kinnunen
Marketing Specialist
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”

Nanne Niemi
CEO
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid). I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”

Juha Saarinen
Chief Data Officer
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."

Custom-built eCom store
Tools, machines and agricultural products
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”

Alberta Ellison
Shopify store owner
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"

Randal Mueller
CMO, Co-founder
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"

Susanna Aro
Freelance PPC consultant
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “

Taneli Lahti
Ecommerce Director
Skip the developer costs and manual work:
For only €39/month, you outsource all technical aspects of your conversion tracking.
Not satisfied? Don't pay - it's that simple.
What is included in ✨ Stripe Tracker by Tracklution ✨ Solving your tracking problems since 2019 | |
|---|---|
✅ Track website behaviour and Stripe checkouts | Remain tracked all times while only paying for what you use during peak times |
300,000 tracked events per month included, exceeding events €0.197 per 1,000 events | |
✅ Unlimited Stripe integration | Track all Stripe payment methods, unlimited payment links and any currencies |
✅ Unlimited marketing platform integrations | Google Ads, Google Analytics, Meta, TikTok, Snapchat, LinkedIn, Microsoft Ads... |
Connect as many platforms as you like! | |
✅ Access to Tracklution Dashboard | Manage everything in one place in a simple dashboard |
See where your customers came from and how much they paid via Stripe | |
✅ All inclusive server-side tracking | No server costs, integration work or technical maintenance |
✅ 1st-party data only | No reliance on 3rd-party cookies |
✅ Short and simple onboarding | Implement in minutes, no developer work involved |
✅ Access to professional support | You can always contact our tracking specialists via email or live chat |

Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.

SOC2, TYPE 2

Secure SSL Transactions

ISO 27001

GDPR Compliant
Start tracking Stripe conversions today.
Start tracking Stripe conversions today.
Stripe Conversion Tracking links your Stripe payments with marketing platforms like Google Ads, Google Analytics, Meta Conversion API, TikTok, and more. It helps you track real conversions from Stripe to ad platforms and optimize your campaigns for better performance. Accurate conversion tracking is vital for running a sustainable online business. With conversion tracking you get precise data instead of leads or estimated values, and you can connect purchases to their sources accurately. With this you know where your clients came from and which marketing activities to scale further. This also helps you in running better ad campaigns. By sending high-quality, real conversion data to platforms like Google Ads and Meta, this data enables their algorithms to optimize campaigns effectively, helping you grow your business, reach the right customers, and reduce customer acquisition costs (CAC).
With server-side tracking, data is collected and stored on a server rather than in the user's browser. As Stripe checkouts happen in an external site (Stripe) and tracking scripts or pixels can’t be added there directly, Stripe customers have been left with very limited tracking capabilities. With server-side tracking, we can bridge this gap by gathering data via Stripe integration.
To ensure you remain unaffected by cookie deprecation, browser and device restrictions such as iOS tracking prevention, and ad blockers, on top of tracking pixels, all data is managed and communicated server-side through secure integrations with marketing platforms, like Facebook Conversion API, Google Ads API, Google Analytics Measurement Protocol, and so forth, to ensure you have the best possible tracking setup in place.
Server-side tracking might sound difficult or technical, but with Tracklution, you don’t need to consider any technical matters of server-side tracking. We handle all the tech work for you.
Thanks to our tech wizards, the setup is easy peasy. It literally only takes 16 minutes. 🧙You don’t need to write a single line of code or bother your developer team. If you have access to your marketing platforms, such as Google Analytics, Facebook Ads and Google Ads, you’re good to go. We offer detailed instructions and fast support if you need any help.
Tracklution supports multiple platforms, including: Google Ads, Google Analytics, Meta Conversion API (Facebook & Instagram), TikTok Events API, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, Redit, Klaviyo, etc.
Our Stripe tracker costs just €39/month. With this little money, you practically outsource all technical aspects of your conversion tracking and avoid hiring a developer to do this. And, what's best: Nothing squirky, no strings attached - simply, if you're not happy, you don't pay! The monthly fee includes 300,000 tracked events per month (covering both website visits and Stripe checkouts). Exceeding this limit? Additional events are dynamically added and priced at just €0.197 per 1,000 events. Meaning, you won't be left untracked even in the busiest peak seasons, and you only pay for what you use. With the monthly fee, you have unlimited access to marketing platform integrations - use as many as you like! And don't forget - you can try it out and verify everything works with our completely free and non-binding 14-day trial. ✨
Nice, we thought you'd never ask! To get started: 1. Create your Tracklution account 2. Connect your website by adding Tracklution script to the site, preferably in the <head> part (e.g. via Google Tag Manager or using a code snippet plugin in Wordpress) 3. Connect Stripe by linking your Stripe account to Tracklution. No worries, we cannot access or control your Stripe account; your Stripe account simply starts automatically send checkout data to Tracklution. 4. Connect your favourite marketing platforms via our ready-made integrations and start sending accurate conversion data to ad platforms!
We're also from EU (designed and built in Finland 🇫🇮), so we know exactly what you're talking about! Tracklution also simplifies EU data privacy compliance. During onboarding, just toggle on Consent Mode, and Tracklution automatically reads and implements consent preferences, ensuring seamless compliance with GDPR regulations. Also, all data is naturally stored in EU for our EU clients.
Yes! Tracklution supports unlimited Stripe payment links and products. There’s no need for multiple thank-you pages or custom URLs, simplifying tracking across your offerings.
Yes! With Tracklution, you can track recurring Stripe payments, offline conversions, and delayed purchases (e.g., post-trial signups), ensuring a complete view of your customer journey.
Yep! Simply send an email to our friendly Partnerships Manager Tim at tim@tracklution.com, and he'll be happy to help you get started.
Our team is here to help! Visit our Docs Center or contact us directly via the little chat button on the bottom right corner ↘️ or send us an email to support at tracklution.com!

Have further questions?
It literally only takes a few minutes of your time to unlock Stripe conversion tracking and scale your marketing results through the roof. Accurate conversion tracking starts here!
It literally only takes a few minutes of your time to unlock Stripe conversion tracking and scale your marketing results through the roof. Accurate conversion tracking starts here!