❄️ Wrapping Up 2024 Product Update: NEW DASHBOARD, WooCommerce Plugin 1.0, Automatic Data Layer, and More
As we wrap up the final stretch and the busiest marketing season of the year, we’ve got a cherry on top to share with you!
Emma O.
19/12/2024 12:00 AMAs we close out the year, we’re thrilled to share some major highlights and updates from the last weeks of this year. It’s been an incredible journey, and we can’t wait to take things to the next level in 2025. This will be the last product update of the year 2024 A.K.A The Holiday Update, but definitely not the least.
Here’s what’s new and noteworthy:
Table Of Contents:
- Brand NEW and lightning-fast Dashboard 😎🔥
- WooCommerce Plugin v1.0
- Automatic Data Layer Reading (Beta)
- Better eCommerce Data Delivery to Ad Platforms
- Tracklution Out and About
Brand NEW and lightning-fast Dashboard 😎🔥
It’s finally here: sleek, fast, and incredibly intuitive. The new Tracklution Dashboard is designed to make handling even the largest data sets super easy and quick. Here’s what’s new:
- Lightning-Fast Search & Filtering: Find exactly what you need - specific dates, ad platforms, or events - in record time with our enhanced search and filtering capabilities.
- Powerful Deep Dive Tools: Quickly drill down into individual days, events, and traffic sources to uncover detailed insights with just a few clicks.
- Full User Journey Insights: Analyze sessions alongside their parent sessions to get a complete picture of user behavior, including session sources and full conversion paths.
But we’re not stopping here, this is actually the beginning of a NEW ERA (= we mean, more exciting features are coming soon).
Access the New Dashboard by clicking "New Dashboard" button in the container view of Tracklution!
We’d love your feedback on the new dashboard! 💬
WooCommerce Plugin v1.0
Big news for WooCommerce users! The latest version of our plugin now tracks all key eCommerce funnel events, including:
- PageView
- ViewContent & eCommerce data variables (value, currency, product id, product title, variant, category, quantity etc.)
- AddToCart & eCommerce data variables (value, currency, product id, product title, variant, category, quantity etc.)
- InitiateCheckout & shopping cart contents (value, currency, items: product id, product title, variant, category, quantity etc.)
- Purchase & purchase contents (value, currency, items: product id, product title, variant, category, quantity etc.) & enhanced order data
We’ve also improved the webhook creation functionality to ensure it’s created automatically upon installation.
Best of all? Installation is a breeze – just a few clicks and you’re ALL done! Hello ✨ flawless tracking ✨
Existing users: You can update to the latest version via installation instructions of your tracking container.
Eager to learn more? Follow this link »
Automatic Data Layer Reading (Beta)
Setting up and operating Tracklution is getting simpler. We’re testing automatic data layer reading with select clients, enabling automatic detection of:
- Cookie consents (Consent Mode)
- Product data (eCommerce variables)
- Contact information (Enhanced Conversions/Advanced Matching)
Flip-a-switch A.K.A self-service controls will roll out in the new Dashboard early next year, making it fully self-cater, as you folks like it 😌
Optimized eCommerce Data Delivery to Ad Platforms
Behind the scenes, we’ve improved how eCommerce and event data is delivered to platforms like Meta, TikTok, Snapchat, and Google Ads. This ensures a smoother and more reliable transition of data for optimal campaign performance.
Tracklution Out and About
This autumn, our team has been out in full force at industry events:
- MeasureSummit 2024: Our CEO Anni hosted a session on improving conversion tracking for growth.
- eCommerce Afternoon in Helsinki: Fantastic discussions, presentations and networking, with Shopify itself in attendance – and a full house!
- Slush 2024: We soaked up the startup energy and connected with amazing people. 👌
- IAB’s “Get the Most Out of Data” seminar where our CEO Anni gave the final keynote of the year: A practical session packed with real-world conversion tracking challenges and how to solve them.
Looking Ahead to 2025
We’re closing this year on a high note, but we’re already gearing up for what’s next. Thank you to all our users and partners for being part of this incredible journey.
Stay tuned for more updates, and as always, feel free to reach out with any feedback or ideas. Let’s make 2025 even bigger and better!
Happy Holidays and Prosperous New Year! 🎄✨ – The Tracklution Team
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
