Tracklution product update: July 2026

We've released several updates focused on improving Google Analytics tracking, providing deeper attribution insights, strengthening first-party tracking, and expanding dashboard visibility:

📊 GA4 v2 becomes the default Google Analytics connector 📈 Meta Additional Conversions Insights now available 🛡️ Same-Origin Proxy for WooCommerce tracking 📋 New dashboard insights and reporting improvements

📊 GA4 v2: Better Google Analytics Tracking

GA4 v2 is now the default Google Analytics connector for all new installations.

Unlike the v1 implementation, GA4 v2 runs Google's own tag directly on your website, allowing Google Analytics to behave exactly like a standard GA4 installation. This means you get normal session handling, attribution, and all of GA4's built-in Enhanced Measurement features such as scroll tracking, outbound clicks, file downloads, site search, and more.

At the same time, Tracklution continues recovering events that browsers would otherwise miss by sending them server-side. Purchases and other conversion events blocked by ad blockers or browser restrictions are still delivered to Google Analytics, helping maintain more complete reporting.

The previous GA4 connector remains available as GA4 v1. You can switch from GA4 v1 to GA4 v2 on the GA4 connector page.

You can find the documentation here.

📈 Meta Additional Conversions Insights

Tracklution now displays Meta's Additional Conversions Reported metric directly from the Meta Marketing API.

This metric represents Meta's own estimate of how many additional conversions were attributed because the Meta Conversions API was running alongside the browser Pixel.

The new insight gives advertisers an easy way to see the measurable impact of combining server-side tracking with traditional browser tracking, directly inside Tracklution.

🛡️ Same-Origin Proxy for WooCommerce

WooCommerce installations now support Same-Origin Proxy delivery through the Tracklution WordPress plugin.

Instead of loading tracking requests from a Tracklution subdomain, requests can now be served directly through the store's own domain (for example, myshop.com/trl).

Running tracking through the same origin makes requests significantly harder for browsers and ad blockers to identify and block, improving data collection reliability.

For maximum stability, if the proxy cannot be reached, Tracklution automatically falls back to the previous delivery method without interrupting tracking.

The updated WooCommerce plugin is now available from the WooCommerce installation guide.

📋 Dashboard & Reporting Improvements

We've added several new reporting and analysis improvements across the Tracklution dashboard:

Show Secondary Traffic Sources in Event Cards

Event cards now display secondary traffic sources such as Google Organic, Referral, AI, and other channels alongside paid sources. This gives you a clearer view of how each conversion was influenced across different acquisition channels.

Bot Score Visibility Developer Mode now displays visitor bot scores directly in session rows. You can also filter the session table using bot score thresholds, making it easier to identify and analyze automated traffic.

Recovered Events by Event Type

Recovered Event statistics are now available for individual event types instead of only Purchases, providing a more detailed view of Tracklution's recovery performance across your funnel.

Flexible Graph Intervals Dashboard charts can now be viewed by Hour, Day, or Week, making it easier to analyze both short-term changes and longer-term trends. You can also decide which day is the first day of the week.

Feature reminder 👇🏻

Tracklution's Audit Tool automatically checks your tracking setup for common issues across your website and connected platforms. It helps you identify missing events, configuration problems, and tracking gaps before they impact your reporting, so you can spend less time troubleshooting and more time optimizing.

Wrap Up

This month's updates focus on improving analytics quality, strengthening first-party tracking, and providing deeper reporting insights:

• GA4 v2 is now the default Google Analytics connector
• Meta Additional Conversions insights available in the dashboard
• Same-Origin Proxy support for WooCommerce
• Secondary Traffic Sources in Event Cards
• Bot score visibility and filtering
• Recovered Event statistics for all event types
• Dashboard charts with Hour, Day, and Week views

All updates are now available in Tracklution.

Whether you're using Google Analytics, Meta, or WooCommerce, you'll now have a clearer picture of what's driving your results.

As always, happy tracking. 👋🏻