Tracklution product update: May 2025
May's update makes tracking easier with our new GTM template, adds flexible CSV exports for better reporting, introduces beta affiliate tracking, and delivers improved connector reliability - all designed to streamline your workflow and give you more control over your data.
Emma O.
27/05/2025 12:00 AMShort and sweet this month, but packed with powerful updates to make tracking and reporting even easier:
Tracklution GTM template by Simo Ahava
We've released our first Google Tag Manager Template, created by none other than Simo Ahava himself! If you're using GTM, templates make it easier to install and configure tags without writing custom code. Now, you can deploy Tracklution faster and with fewer errors, even if you're not a GTM expert.
👉 Try the template in the GTM Gallery!
Event-based CSV exports
When filtering for specific events (e.g. Purchases) in the Dashboard's sessions table, you now have a toggle to only show the specific events (instead of full session data). The events view not only lists the events to you directly, but also the underlying event data, and you can export these lists as CSV - perfect for reporting or cross-checking sales, comparing performance, or doing custom analysis. Simple, flexible, and ready whenever you are!
Now in beta: affiliate tracking support
We're excited to announce that Tracklution now supports affiliate tracking! You can configure custom postbacks from your conversions to any affiliate network, making it easier than ever to also send reliable conversion data to your affiliate networks. This feature is currently in beta, and we'd love your feedback! If you're interested in joining the beta program, please get in touch with us.
Connector improvements
We've made behind-the-scenes improvements and updates to our connectors for:
✔️ Microsoft Ads
✔️ Pinterest
✔️ Google Analytics 4
These updates improve reliability and data consistency and, as always, no action needed on your end, since our existing users get their accounts upgraded to new, improved connector versions automatically.
🚀 As always, happy tracking,
The Tracklution Team
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
