Tracklution product update: June 2026

This June, we've released several updates focused on expanding platform support, improving tracking reliability, and strengthening attribution across your marketing stack, helping you identify issues faster and send more accurate conversion data to your ad platforms:

🤖 OpenAI Ads Connector: send conversions directly to OpenAI Ads

🔍 Improved Audit Tool with expanded tracking validation

🚨 Automatic critical notifications in Tracklution

📈 Better attribution for LinkedIn Ads and Adform

🤖 OpenAI Ads Connector

Tracklution now supports OpenAI Ads through a dedicated connector that delivers conversions directly to the OpenAI Ads Pixel and Conversion API.

The connector supports:

• Server-side conversion delivery to OpenAI Ads
• Automatic batching of conversion events
• Hashed user data for privacy-safe matching
• Built-in attribution using Tracklution's existing tracking and enrichment capabilities
• Combined Pixel + Conversion API delivery with event deduplication support

To get started, create a Pixel and Conversion API key in OpenAI Ads Manager and connect them to Tracklution. Once activated, conversion events tracked inside Tracklution can be sent directly to OpenAI Ads.

👉 Learn more about how to set up OpenAI Ads Connector here.

🔍 Improved Audit Tool

We've upgraded the Tracklution Audit Tool with more accurate tracking detection and analysis.

The audit now does a better job identifying tracking platforms and distinguishing between client-side, server-side, and hybrid tracking implementations. We've also improved the reliability of scans and refreshed several parts of the reporting experience.

In addition, the impact calculator now supports multiple currencies, making it easier to estimate missed conversions, attribution loss, and potential gains in your own currency.

Whether you're evaluating a new website, validating an existing setup, or comparing against competitors, the audit provides a fast way to identify tracking gaps and opportunities for improvement.

👉 Try it here.

🚨 Automatic Critical Notifications

Tracklution now automatically monitors key integrations and alerts you when action is required.

Critical issues like expired Connector tokens are displayed directly inside the dashboard and notifications are sent automatically when problems are detected.

This helps reduce lost conversions and ensures connectors continue delivering data without interruption.

📈 LinkedIn & Adform Attribution Improvements

LinkedIn Delivery Now Includes Visitor IP

Server-side LinkedIn conversions now include the visitor IP address when available.

This provides LinkedIn with additional matching signals, helping improve conversion attribution and match quality.

Adform Click ID & Cookie Tracking

Tracklution now captures Adform cookie IDs and click IDs directly at pixel render and carries them through the entire delivery process.

These enhancements help ensure conversions are attributed to the correct campaigns and users.

Feature reminder 👇🏻

Tracklution MCP lets you connect AI assistants directly to your Tracklution account using the Model Context Protocol (MCP). Once connected, you can query tracking data, inspect containers and connectors, troubleshoot issues, validate your setup, and even install Tracklution through AI-assisted coding workflows, all using natural language. It's a faster way to analyze your tracking and get things done without digging through the dashboard.

Wrap Up

This month's updates help you get more from your tracking without adding more complexity.

With broader platform support, smarter monitoring, and stronger attribution, it's now easier to keep your data accurate and your campaigns performing at their best.

As always, happy tracking. 👋🏻