Tracklution Product Update: March 2025
This month, we’re excited to share three major updates designed to enhance your experience and give you even more confidence in Tracklution’s reliability and security.
Emma O.
10/03/2025 12:00 AMThis month, we’re excited to share three major updates designed to enhance your experience and give you even more confidence in Tracklution’s reliability and security.
📌 Introducing Pinterest conversions API
We’re excited to announce that Pinterest has joined our growing list of supported ad platforms!
Tracklution now seamlessly integrates with:
✅ Meta
✅ Google Ads
✅ Google Analytics 4
✅ LinkedIn
✅ Microsoft Ads
✅ TikTok
✅ Snapchat
✅ Pinterest 🎉
With this new connector, you can track conversions, optimize campaigns, and get better insights into your Pinterest ad performance – all thanks to Tracklution.
If Pinterest is part of your marketing mix, adding the connector is simple and fast. The connector can be used with any paid Tracklution plan.
Connecting Pinterest to Tracklution takes only a minute!
- Go to your Tracklution Dashboard.
- Click “Add” on the Pinterest Connector Card.
- Add the Pinterest Tag ID, Conversion API Access Token, and Ad Account ID.
- Click “Live,” and you are good to go!
🔒 We’re now SOC 2 compliant!
We’re proud to announce that Tracklution is now SOC 2 compliant, a major milestone that reflects our commitment to protecting your data and maintaining the highest security standards.
What SOC 2 compliance means for you:
✅ Enhanced data security – Your information is managed with strict security controls.
✅ Increased trust & reliability – Our systems and processes meet industry-leading security benchmarks.
✅ Peace of mind – Knowing Tracklution follows best practices for protecting your sensitive data.
This certification reinforces our focus on security, giving you confidence that your tracking data is in safe hands.
🔄 Updated to the latest Google Ads API (v19)
We’ve successfully updated to the latest Google Ads API to ensure your conversion tracking remains accurate and reliable.
While Google’s update included some unique behavior, our monitoring and proactive updates ensured a smooth transition.
What this means for you:
✅ Always up to date – Google’s frequent API changes can be tricky to manage manually, but Tracklution handles these updates automatically for you.
✅ Enhanced reliability – Our robust logging and monitoring make it easy to detect and resolve unexpected issues fast.
✅ Improved stability – The update has improved overall system performance, ensuring your conversion data flows consistently and accurately.
This seamless update highlights one of the key benefits of using Tracklution, allowing you to focus on growing your business while we handle the technical details behind the scenes.
That’s it for March! With improved platform support, enhanced tracking stability, and industry-leading security practices, Tracklution is stronger than ever.
P.S. We've applied the final touches to the new dashboard based on your feedback, and the old dashboard has now been fully replaced.
🚀 Stay tuned, and happy tracking!
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
