Tracklution Product Update: February 2025
February has been all about improving how you track and optimize conversions while keeping your data secure.
Emma O.
10/02/2025 12:00 AMAfter the longest January of all time (no? Just us?), February has been all about improving how you track and optimize conversions while keeping your data secure (as we always do, but this month, the theme has been making it even more secure).
This month, we’ve launched an improved version of Stripe Conversion Tracking, strengthened our security compliance, and refined key features to make your experience even better.
But enough chit-chat, let’s get into it:
🎯 Stripe conversion tracking is here!
We’re excited to introduce the enhanced Stripe Conversion Tracking, making it easier than ever to track conversions from Stripe in just 90 seconds. With no coding required, you can accurately measure ad performance and optimize campaigns effortlessly.
Why this matters:
- Accurate attribution – Identify which ads and channels drive actual revenue.
- Quick & simple setup – No coding required, just three simple steps and some copy-pasting.
- Better ad optimization – Send real purchase data to ad platforms for better targeting.
👉 Learn more about Stripe Conversion Tracking
🔐 Security and compliance: SOC2 & ISO 27001
We’ve been working hard to ensure Tracklution meets the highest security standards. Our efforts toward SOC2 and ISO 27001 compliance reinforce our commitment to keeping your data safe, protected, and compliant with industry regulations.
What this means for you:
- Stronger data protection – your information stays secure, as always.
- Compliance with global security standards – aka future-proofing your tracking setup.
- More trust and transparency – security has always been at the core of what we do, but now we have the certifications to prove it.
⚙️ Event mapping just got more important
Tracklution has always made event mapping easy, but now it’s more crucial than ever. With recent ad platform policy changes, like Meta’s Sensitive Ad Categories rollout (more on that soon), affected businesses need to be able to name their conversion events accordingly to avoid sharing sensitive data and to continue delivering conversions effectively.
Need more control over what data gets shared? Now, you can block specific conversions from being sent to ad platforms by simply entering ‘block’ in the event field to keep them private while still tracking internally. This ensures data won’t be forwarded, giving you full control.
What’s new?
- Seamless event mapping directly from the dashboard – No extra tools or complex setups needed.
- Improved clarity on event configurations – Easily assign event types before sending data to ad platforms.
- Stay compliant with ad policies – Ensure conversion tracking remains accurate despite new platform restrictions.
If you’re advertising in industries affected by Meta’s Sensitive Ad Categories, proper event mapping helps ensure your conversion data is processed correctly, so your ads keep running smoothly, stay compliant, and continue driving results.
That’s it for this month’s update! To sum it up, we're committed to making Tracklution even more powerful, secure, and user-friendly.
Stay tuned for more improvements next month. If you have any feedback or feature requests, we’d love to hear from you! 💬
Happy tracking,
— The Tracklution Team 🚀
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
