Tracklution product update: July 2025
July’s update introduces a new recovery panel (beta) that shows the real € value Tracklution recovers- helping you visualize what’s blocked, what’s saved, and what it means for your bottom line.
Table of contents
Better data.
Set up server-side tracking in minutes with Tracklution. Send better conversion data to your ad platforms so their algorithms can optimise for better results from your budget.
Start your free trialTracklution now shows you what your tracking was missing
We’ve added a new section at the bottom of your dashboard to help you visualize how much better Tracklution performs compared to traditional client-side and third-party pixel tracking.
We’ve added a new section at the bottom of your dashboard to help you visualize how much better Tracklution performs compared to traditional client-side and third-party pixel tracking.
It includes two panels:
📊 1. Total recovered events (left panel – pie chart)
This chart shows how many events Tracklution was able to recover that would have otherwise been lost due to tracking limitations:
Total recovered events: Events saved from being blocked or dropped, including:
- Ad block recovery: Events Tracklution has tracked despite ad blockers.
- Under tracking restrictions: Events Tracklution has tracked despite users using browsers like Safari and Firefox that prevent tracking.
Not under tracking restrictions: Events tracked from browsers that do not prevent tracking, like Chrome.
💶 Hover for € values to see the tracked monetary value of recovered value-based events (e.g. Purchases, ViewContent).
📊 2. Total recovered purchase events (right panel – bar chart)
- If you're tracking purchases, this chart shows the number and value of Purchase events recovered.
- If you're not tracking purchases, it will display Total Recovered Events Over Time instead.
📈 Hover over bars to see what was saved despite blockers or browser restrictions.
🚧 Heads-up – this feature is in beta
This is the first version of the Recovery Panel, so some of the data may still need fine-tuning. For example, in certain cases the recovered Purchase value may be slightly off.
Also, while the panel highlights events affected by tracking restrictions, it may appear as though a percentage of events are always lost with client-side tracking. That’s not entirely accurate- those events are at risk, but not always completely blocked.
Client-side tracking can still work in some restricted environments depending on:
- Timing
- User interaction
- Browser behavior (e.g., when certain browser settings or extensions aren't active)
So while those events are at risk, they aren't always blocked 100% of the time. The highlighted percentage represents potential loss, not a guaranteed drop.
We’re actively improving the accuracy- just keep this context in mind when reviewing the numbers. 😊
🎥 Reminder: GTM template video is published!
Want to see how the GTM template by Simo Ahava works in practice?
We’ve got a full walkthrough video included in this article: 📺 Watch here
It’ll show you exactly how to set it up in Google Tag Manager without leaving you puzzled.
🚀 As always, happy tracking,
The Tracklution Team
Related posts
Product updates
Your tracking data, more accurate than ever: August product update
Sharper consent visibility, more accurate GA4 data, a smarter WooCommerce plugin, and lockable webhooks. Everything new this August.
Product updates
Your tracking data, more accurate than ever: August product update
Sharper consent visibility, more accurate GA4 data, a smarter WooCommerce plugin, and lockable webhooks. Everything new this August.
Product updates
Tracklution product update: July 2026
Discover Tracklution's July updates: improved GA4 tracking, Meta attribution insights, stronger first-party tracking, and enhanced reporting.
Product updates
Tracklution product update: July 2026
Discover Tracklution's July updates: improved GA4 tracking, Meta attribution insights, stronger first-party tracking, and enhanced reporting.
Product updates
Tracklution product update: June 2026
Tracklution's June update introduces an OpenAI Ads Connector for direct server-side conversion tracking, a more powerful Audit Tool, automatic critical notifications, and attribution improvements for LinkedIn Ads and Adform.
Product updates
Tracklution product update: June 2026
Tracklution's June update introduces an OpenAI Ads Connector for direct server-side conversion tracking, a more powerful Audit Tool, automatic critical notifications, and attribution improvements for LinkedIn Ads and Adform.
Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
