Tracklution product update: March 2026
Tracklution’s March 2026 update introduces advanced Event Block Rules with multi-condition filtering, early access to the Reporting API for flexible access to your tracking data, and a free tracking audit to quickly spot gaps and lost conversions in your setup.
Table of contents
Better data.
Set up server-side tracking in minutes with Tracklution. Send better conversion data to your ad platforms so their algorithms can optimise for better results from your budget.
Start your free trialMarch introduces more control over your data and greater flexibility in event handling, making it easier to filter and manage what actually gets through. Alongside that, a new free tracking audit helps you quickly spot where your setup is leaking and what it’s costing you.
Let's dive right into it 👇🏻
✨ Advanced Event Block Rules
Event Block Rules now support multiple conditions within a single rule.
You can combine filters like:
- Event URL contains “/internal”
- AND Event Value is under 100
This makes it much easier to exclude unwanted data with precision, whether it's internal traffic, low-value events, or specific edge cases.
The result: cleaner datasets and more reliable reporting without complex setups.
🔌 Reporting API (Early Access)
The first version of the Tracklution Reporting API is now live in early access.
It allows you to pull Tracklution performance and attribution data directly into your own dashboards and tools.
Key highlights:
- Read-only access to performance, event, and session data
- Flexible reporting with dimensions, attribution models, and time granularity
- Secure API key authentication managed from the Tracklution UI
We’re currently rolling this out gradually and working with early users to refine it. If you're interested in getting early access, feel free to reach out.
🔍 Free Tracking Audit by Tracklution
And last but not least, we have launched a free tracking audit that shows where your setup is leaking.
Drop in any URL and scan your tracking setup in minutes.
You get a clear breakdown of what’s off:
- Missing events
- Low match quality
- Overreliance on browser tracking
It also estimates how many conversions and how much revenue is being lost, lets you simulate what the setup would look like with proper tracking in place, and even compare your setup to others in your space to see where you stand.
You can try it out here.
Feature reminder 👇🏻
Advanced Custom Connectors let you send the same event data to multiple destinations from one container. Perfect for affiliates, CRMs, or testing setups without hacks. If you’re running anything advanced, this is worth setting up.
Wrap Up
March brings more control over what data gets through and more flexibility in how you use it. From precise event filtering to direct access to your data via API, you can now shape and use your tracking data exactly how you need.
Cleaner inputs, more usable data, and more confidence in what your campaigns are optimizing on.
As always, happy tracking. 👋🏻
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
