🍁 October Product Update: Tracklution Script 2.0, Shopify App 2.0, Partner Onboarding Upgrades, and More
As we move into the final stretch and the busiest marketing season of the year, we’ve got some exciting news to share!
Table of contents
Better data.
Set up server-side tracking in minutes with Tracklution. Send better conversion data to your ad platforms so their algorithms can optimise for better results from your budget.
Start your free trialAs we move into the final stretch and the busiest marketing season of the year, we’ve got some exciting news to share! Whether you’re looking to supercharge your Shopify tracking, simplified partner experience, or take advantage of our latest connectors, there’s something in this update for everyone. So, let’s dive in!
Table Of Contents:
- Tracklution Script 2.0: Faster, Smarter, and Now Available! 😉
- Shopify App 2.0: From Good to the Best Shopify Tracking App Out There
- A New Partner Onboarding Experience
- Documentation & Walkthroughs: Master Tracklution With Ease
- Microsoft Ads Connector: Bugfixes and Enhancements
- What's next?!
Tracklution Script 2.0: Faster, Smarter, and Now Available! 😉
Tracklution Script 2.0 has officially landed, and it’s a game-changer! This powerful update delivers a faster, more reliable script that brings some exciting enhancements:
- Major improvements for Google Ads and GA4 tracking: Better accuracy, faster data collection, and smoother overall performance.
- No more mandatory DNS setting for GA4: While we still warmly recommend configuring DNS for optimal performance, the new script enables the GA4 Connector to function even without it.
- And here’s a little teaser: We’ve added new smart functionalities (currently being tested with selected clients) that simplify things that are usually complicated to set up in conversion tracking. We’ll reveal more soon, but trust us – this makes your life so much nicer that you don’t ever want to go back!
Already rolled out to all new container installations, and gradually updated for existing setups, Tracklution Script 2.0 is designed to take your tracking capabilities to the next level. 🚀
Shopify App 2.0: From Good to the Best Shopify Tracking App Out There
If you’re a Shopify user, this one’s for you. Our Shopify App 2.0 has been revamped from the ground up, and it’s packed with improvements:
- GA4 tracking issues? Solved. The latest version fixes previous data inaccuracies, offering tracking precision like never before.
- Enhanced tracking for Google Ads, providing deeper insights and more accurate attribution of not only click-through but also view-through conversions.
- And, naturally, the app is fully compatible with Shopify Checkout Extensibility that has caused grey hair for many. Well, not with Tracklution!
Best of all, installation is a breeze – just a few clicks and you’re done! Say goodbye to hassle and hello to ✨ flawless tracking ✨
Want to learn more? Check out more details here »
A New Partner Onboarding Experience
We’ve also been hard at work making sure our partners – whether freelancers, agencies, or affiliates – have a smooth and intuitive experience when joining the Tracklution family. With our new onboarding process, we’ve focused on making it easier for partners of all sizes to get started and grow with us.
- From smaller-scale freelancers to large agencies requiring white labeling or private server infrastructures, we’ve got you covered.
- And, of course, everything still revolves around the simplicity that makes server-side tracking with Tracklution such a powerful tool for any business.
We’re committed to ensuring every partnership is as seamless and productive as possible, whether you’re just getting started or scaling to new heights.
Documentation & Walkthroughs: Master Tracklution With Ease
We know that getting up and running quickly is key, so we’ve significantly improved our product documentation and created new walkthrough videos to guide you through setup processes for GTM, Shopify, and WooCommerce.
Whether you prefer learning by reading, watching, or listening – we got you covered! Our updated resources are designed to make your life easier, whether you’re setting up for the first time or expanding your existing tracking ecosystem.
Microsoft Ads Connector: Bugfixes and Enhancements
After the initial v1.0 release, our sharp-eyed users figured out some improvements to our Microsoft Ads Connector. Thanks to the feedback from our community, we’ve resolved a few issues and added enhancements to improve both accuracy and performance. And, being on a mission to enable the best possible tracking setup for our clients, improving is a never-ending process!
What's next?!
There’s a lot more on the horizon! We’re cooking up something REALLY exciting for the Tracklution Dashboard – it’s going to be a huge upgrade improving usability and enabling even better insights to your tracking status and improvements. Stay tuned for the upcoming product releases for more details!
Additionally, our next version of the WooCommerce plugin is almoooost ready for release, and it’s packed with improvements that will further enhance your tracking and integration with WooCommerce. We’re very much looking forward to this one (and I know many of you, too)! 🔥
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That’s all for this month’s update, but we’re not slowing down anytime soon. We’ve got plenty of exciting developments on the horizon, including those new smart functionalities we teased earlier. Stay tuned for more, and as always, feel free to reach out with any feedback or questions. We’re here to help you get the most out of Tracklution!
Until next time, happy tracking! 🎯
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
