Product Update 01/24: Improvements in debugging tools, traffic source data, and event mapping
We're thrilled to kick off 2024 with some fantastic additions to the Tracklution Dashboard. Your feedback has been invaluable, and we've been working hard to provide marketing professionals with tools that elevate PPC campaign results.
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Start your free trialHey all Track(ing revo)lutioners,
Happy New Year! We're thrilled to kick off 2024 with some fantastic additions to the Tracklution Dashboard. Your feedback has been invaluable, and we've been working hard to provide marketing professionals with tools that elevate PPC campaign results.
Let's dive into the latest features that will make debugging and confirming your tracking setup a breeze, ensuring you get the best out of Tracklution!
In this article we will introduce new powerful debugging tools and how to map events in the Dashboard:
- Filter events based on event name and date range
- Source and UTM tags now visible in the UI
- Mapping events in Tracklution Dashboard
1. Filter events based on event name and date range
By default, the Processed data table lists past 5000 events. However, what to do if you want to figure out for example how many “Lead” events there were exactly on a certain date or date range? Look no further! You can use our new handy Event search.
Just type in the event name you’re searching for and select the wanted timeframe. In this example, I wanted to filter all Lead events that occurred from January 28th to January 30th, 2024. And don’t forget to press the Apply button to execute your search!
The search will return you all hits for that specific search:
At the bottom of the table you can see the amount of total events found for your search:
2. Source and UTM tags now visible in the UI
Processed Data table now also has a column that will tell you the source of a session if such source is identified.
When you drill down to the individual session level, you can also see the UTM tags recorded for this specific session.
If you want to flag specific sessions for further inspection or for example for a team member to take a look at, you can click on the little flag icon on the right side of the session row.
Flagged sessions can be filtered out with the little flag icon on the event search row at the top of the Processed Events table.
3. Mapping events in Tracklution Dashboard
Also a highly requested functionality by our users has been the ability to manually define event mappings towards the ad platforms.
In Standard and Custom Events section of the dashboard you can now review all current event mappings in use. If you haven’t edited them before, these are basically the standard mappings by Tracklution. Now you also have the possibility to remap any events sent towards individual data destinations.
Standard and Custom Events table will list all standard events by default. If you use any custom events, Tracklution will automatically catch them the first time such a custom event is recorded in the incoming data. In the picture below you can see an example of a custom event, named “MyCustomEvent”.
The Standard and Custom Events table also has a handy column that shows the number of each event recorded during the past 7 days. These numbers can be compared to your own statistics to cross-check and ensure Tracklution is receiving data uninterrupted. Also a handy way to debug Tracklution installation is done correctly!
Just press “Edit >” in any given row and you will be able to edit mappings for this specific event:
For example, you might have named a finalised purchase in your website as “PaymentCompleted” event, but you wish it to be sent to Connectors as a “Purchase” event. This kind of magic can now easily be done via the Tracklution Dashboard!
Ready to elevate your tracking experience? Explore the New Features Now »
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
