Tracklution product update: December 2025

Last but definitely not the least product update of the year - December is a big one! 🚀 

New connectors, smarter control over incoming events, and Trackie, our brand-new AI assistant that helps you understand, troubleshoot, and optimize your tracking in seconds. On top of that, we’ve added small but valuable improvements to keep your tracking setups clean, fast, and stress-free.

Prefer to watch and learn? Get a quick overview on YouTube.

1. Meet Trackie: Your AI assistant inside Tracklution

Trackie is now built into every container to help you move faster and understand your setup more clearly. It can diagnose installation issues within seconds, explain what each connector is doing, and highlight anything that may be missing or misconfigured. 

Trackie also suggests concrete improvements to strengthen your tracking quality and makes it easier to communicate results by turning complex logs and metrics into clear explanations. 

It uses the actual data in your container to guide you, so you always receive context-aware, accurate help without digging through logs manually. Trackie AI has access only to statistical and aggregated data. It does not have access to any personal data.

2.New Connectors: Klaviyo and Reddit

We’re expanding Tracklution’s ecosystem with two fully supported connectors that are fast to set up and ready to use immediately. You’ll find the Klaviyo and Reddit Connectors from the Connector list on the Container Dashboard. 

Klaviyo Connector

The Klaviyo Connector lets you send Tracklution events directly into Klaviyo so you can power automated flows, build more accurate segments, and enrich lifecycle reporting. You can use both standard and custom events, map event properties flexibly, and rely on first-party identifiers for accurate matching inside Klaviyo. 

Find all the info here

Reddit Connector

The Reddit Connector allows you to send server-side conversions to Reddit Ads, giving the platform richer and more reliable attribution signals. It works with all event types and supports Click ID attribution when available. Tracklution handles matching and deduplication automatically!

Read more from here

3. Event Block Rules

Your tracking setup just became cleaner. Event Block Rules let you prevent unwanted events from being recorded and forwarded to any Connector. This is especially useful when:

• Platforms would receive events that should remain internal (for example, B2B-sales orders when you have both B2C and B2B clients)
• You are using our Automatic Event Detection (Magic), and it detects interactions you do not want to include
• You want to avoid noise from irrelevant action

You can block events using several conditions. These include event value thresholds, checking whether the event URL contains something specific, or matching by currency, phone number, email, or visitor zip code. You can also block based on IP address. For webhook data, you can block when a parameter matches a value, contains a value, or when the parameter exists but has no value.

Rules are evaluated at collection time, keeping your event stream tidy before it reaches Tracklution. 

Read more from here

4.Small improvement for Shopify users (available by request)

If you prefer using Shopify’s order ID as your external Id for backend matching or internal reporting, this is now supported. We can enable it for your account upon request.

That’s a wrap on 2025. Thanks for building better tracking with us.

And as always, happy tracking!