Tracklution product update: September 2025

Shopify checkout tracking keeps on giving 🛒

From August 28th onwards, Shopify forces all stores to Checkout Extensibility. Good news for customization, bad news for tracking: GA, Meta, GTM snippets, and purchase events may disappear from the old order status page.

For most merchants, this means that the ad spend keeps running but conversions aren’t tracked – talk about a fast way to tank ROAS.

Tracklution customers didn’t miss a beat.

Tracklution works with the new, sandboxed checkout out-of-the-box:

• No lost conversions
• No broken pipelines
• No theme hacks needed

If you’re running Shopify, Tracklution keeps your ads optimized even after the update.

Safari stripping click IDs? Tracklution has your back 🧭

Safari has started stripping ad click identifiers like GCLID, FBCLID, and MSCLKID. While platforms have fallbacks (GBRAID, WBRAID, conversion modeling, etc.), this change threatens attribution accuracy.

Tracklution adds fallback parameters for every major platform:

• Google Ads → trlgid, trlgbid, trlgwid
• Meta Ads → trlfid
• TikTok Ads → trltid
• Snapchat Ads → trlsid
• LinkedIn Ads → trllid
• Microsoft Ads → trlmid
• Affiliates → trlc

Add the custom parameter once in your ad platform, and Tracklution handles the rest. No lost conversions, even if Safari strips IDs.

Take care of this immediately: see how it's done

Easier debugging with new event delivery statuses ℹ️

We’ve expanded event delivery codes so you can instantly see what’s happening when Tracklution delivers your events:

• Pixel Success → Pixels fired, API didn’t (expected for GA4)
• Success → At least one Connector delivery succeeded
• Virtual → Virtual event, not delivered
• Pending → Processing, usually just a couple of minutes
• Invalid Connector settings → Connector found, settings not valid
• No active Connectors → Event had nowhere to go
• Rejected → Blocked by your rejection rules
• Delivery error → Check payload for details
• Generic/System error → Contact support

These codes make it much easier to spot where things go wrong, and fix them fast.

Bonus treats 🍬

GA4 connector improvements 📊

We’ve rolled out behind-the-scenes improvements to our Google Analytics 4 connector that enables even more stable data delivery. No steps are required from you - all existing accounts have already been upgraded to the improved GA4 connector automatically.

In beta: Affiliate tracking support ⚙️

We're excited to announce that Tracklution now supports affiliate tracking! You can configure custom postbacks from your conversions to any affiliate network, making it easier than ever to also send reliable conversion data to your affiliate networks. This feature is currently in beta, and we'd love your feedback! If you're interested in joining the beta program, please get in touch with us.

As always, happy tracking

The Tracklution Team