Tracklution product update: July 2025

Tracklution now shows you what your tracking was missing

We’ve added a new section at the bottom of your dashboard to help you visualize how much better Tracklution performs compared to traditional client-side and third-party pixel tracking.

👉 Watch the walkthrough video

We’ve added a new section at the bottom of your dashboard to help you visualize how much better Tracklution performs compared to traditional client-side and third-party pixel tracking.

It includes two panels:

📊 1. Total recovered events (left panel – pie chart)

This chart shows how many events Tracklution was able to recover that would have otherwise been lost due to tracking limitations:

• Total recovered events: Events saved from being blocked or dropped, including:

  • Ad block recovery: Events Tracklution has tracked despite ad blockers.
  • Under tracking restrictions: Events Tracklution has tracked despite users using browsers like Safari and Firefox that prevent tracking.

• Not under tracking restrictions: Events tracked from browsers that do not prevent tracking, like Chrome.

💶 Hover for € values to see the tracked monetary value of recovered value-based events (e.g. Purchases, ViewContent).

📊 2. Total recovered purchase events (right panel – bar chart)

• If you're tracking purchases, this chart shows the number and value of Purchase events recovered.
• If you're not tracking purchases, it will display Total Recovered Events Over Time instead.

📈 Hover over bars to see what was saved despite blockers or browser restrictions.

🚧 Heads-up – this feature is in beta

This is the first version of the Recovery Panel, so some of the data may still need fine-tuning. For example, in certain cases the recovered Purchase value may be slightly off.

Also, while the panel highlights events affected by tracking restrictions, it may appear as though a percentage of events are always lost with client-side tracking. That’s not entirely accurate- those events are at risk, but not always completely blocked.

Client-side tracking can still work in some restricted environments depending on:

• Timing
• User interaction
• Browser behavior (e.g., when certain browser settings or extensions aren't active)

So while those events are at risk, they aren't always blocked 100% of the time. The highlighted percentage represents potential loss, not a guaranteed drop.

We’re actively improving the accuracy- just keep this context in mind when reviewing the numbers. 😊

🎥 Reminder: GTM template video is published!

Want to see how the GTM template by Simo Ahava works in practice?

We’ve got a full walkthrough video included in this article: 📺 Watch here

It’ll show you exactly how to set it up in Google Tag Manager without leaving you puzzled.

🚀 As always, happy tracking,

The Tracklution Team