FOR LEAD GENERATION
A lead you can't track is a lead you can't scale
Tracklution server-side tracking provides an easy way to combine website and offline data so that you can store, process and send accurate and complete data back to your ad platforms.
Free trial • No credit card required • SOC2 & ISO27001 compliant
Built for how leads actually convert
A feedback loop with your CRM, not just one-way capture.
Webhooks connect Tracklution and your CRM in both directions, so you decide which events actually count as conversions and send back only those, enriched with what happened after the click. Your ad platforms' algorithms learn from a complete dataset, and optimize for quality leads, not just more clicks.
Leads don't expire when cookies do
A click doesn't always translate into an instant conversion or purchase, .. and it hurts your performance reports. If cookies last only days, Tracklution can recover conversions even if they happen months later, long after the related cookies have expired.
Optimize for quality, not just volume.
Because data passes through your server first, you decide what a conversion is worth to your ad platforms, or whether it should count at all. You can even use lead score or qualification stage instead of treating every form fill the same, so your algorithms bid toward leads that actually turn into customers, and not just more form fills.
Use complete data as proof for your clients and partners
Running a performance-based model where clients pay per lead? Complete data is your proof in that conversation. Running an affiliate program? Built-in postback, through a custom connector, makes sure affiliates get paid fairly for what they actually deliver.
Trusted by Google Ads advertisers worldwide
See how teams like yours recover lost conversions, lower CAC, and get their Google Ads campaigns optimizing on complete data.
We typically see a 30% increase in conversion numbers. Let's say a client captures 30 leads per month: an extra 9 leads make a big difference, as lead value can be thousands of euros.
Sampo Soininen, Digital Strategist @ Aava & Bang
Before Tracklution, we basically judged success by whether the calendar was full. Now we know exactly which campaigns drive real appointments and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
We've had gaps where we don't really know where certain leads came from… and that's actually the majority of leads. When I see a lead that's attributed, I tell myself it's almost certainly correct, or at least it's much more likely to be the case than what Google Analytics tells me.
Pierre-Antoine Colonna, Marketing Data Lead at Framery
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
Getting this kind of growth in these market conditions doesn't come easy. Now that the algorithms have the right data in the right format, they just work better - the numbers speak for themselves.
Heiman Safeen, (former) Group Growth Officer, Yummy
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Implement it in minutes
Most users get it done in 16 minutes.
Step 01
Enable first-party data
Unlike third-party scripts and cookies, Tracklution gathers first-party data, bypassing iOS restrictions, ad blockers, and other tracking limitations. Our users typically see their conversion reporting go from 40-70% to 100% accuracy.
Where do you want to install Tracklution?
Step 02
Install your Tracklution pixel
Install Tracklution pixels just as you would install any tracking pixel. You can also deliver conversions to Tracklution via webhook if that's your jam. We parse and hash the data and deliver it to ad platforms. Too easy.
Step 03
Connect your ad platforms
Next you want to ensure your accurate conversion data is sent back to your marketing algorithms. With Tracklution, you get the benefit of an optimal tracking setup and seamless Conversion API integrations with multiple ad platforms, all without needing to write a single line of code.
We’re not your average attribution platform, we pass the accurate data back to ad platforms to let their marketing algorithms do their magic for you.
All done!
Attribute all your paid conversions
Bypass ad blockers and cookie restrictions
Register everything, from form fill to completed checkouts, even when a visitor's browser blocks every tracking script.
Capture everything from first click to purchase
Tracklution can track back to the ad that led to a conversion, even if months separate a click from a purchase.
Cover every channel with one setup
Use Tracklution as your source of truth. One single install, with no separate or complex configuration for each channel.
(almost) Instant benefits
Training ad platform algorithms with a complete dataset is the real value of Tracklution server-side tracking. Tracklution sends accurate data back to the platforms you advertise on, so algorithms can learn from and optimize for more real conversions with real business outcomes.
Lower CAC
Feeding more real conversions to algorithms = better accuracy. See how Tracklution helps ScotlandShop lower CAC by 15 to 20%.
More customers
Better accuracy = more potential customers entering your funnel. See how Yummy gets more customers with more accurate targeting.
Improved ROAS
More accuracy + more customers = positive return on ad spend. See how Tracklution helps Tonefest Guitar Gallery double their ROAS.
GDPR-compliant & SOC2 certified
Tracklution is GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours, and we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. Tracklution is your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Frequently asked questions
How much more conversion data will my ad platforms actually see?
On average, Tracklution recovers 34.2% more conversions than browser-based pixels alone report. Results vary with your audience's iOS share, ad-blocker prevalence, and current setup, but that extra signal is what drives performance: Framery saw a 10% increase in tracked Google Ads conversions after switching.
How does Tracklution differ from other conversion tracking methods for lead generation?
Tracklution collects lead data server-side and sends it to multiple ad platforms through their APIs. Unlike browser-side tracking, it's largely unaffected by iOS restrictions, ad blockers, and cookie limits, so form fills, calls, and bookings register even when a pixel would miss them. It connects to Google Ads, Meta, TikTok, LinkedIn, GA4, and more without writing code.
How does Tracklution track leads that never convert directly on my website, like phone calls or bookings?
Tracklution accepts events from CRMs, booking systems, and call-tracking tools through webhooks: a phone call, a Calendly booking, or a deal closed in your CRM all get sent to your ad platforms as conversions, matched to the original click. No website event required.
Can Tracklution attribute a lead to the ad that generated it, even if it closes weeks later?
Yes. Tracklution matches the eventual conversion, booked call, signed deal, qualified lead, back to the click that started it. When no click ID exists, hashed customer data lets platforms match the conversion on their side, and each platform applies its own attribution window.
How does Tracklution handle consent and data privacy for lead forms?
Tracklution reads your CMP's consent signals automatically, including Consent Mode v2, and only sends personal data like email or phone when a visitor's consent allows it. It's built and hosted in the EU, fully GDPR-compliant, and certified under SOC 2 Type 2 and ISO 27001.
How much does it cost?
Enjoy the first 14 days free, no credit card required, cancel anytime. There's also a permanently free plan with 5,000 events a month, including Meta and Google Ads connectors, and paid plans start at €39/month. See full pricing here.
Have further questions?
Make tracking your competitive edge for better lead generation
Start for free today, no credit card required. Connect your site, install one pixel, and use up to 100% accurate lead tracking to make more informed decisions.
Make tracking your competitive edge for better lead generation
Start for free today, no credit card required. Connect your site, install one pixel, and use up to 100% accurate lead tracking to make more informed decisions.
