Tracklution product update: May 2025

Short and sweet this month, but packed with powerful updates to make tracking and reporting even easier:

Tracklution GTM template by Simo Ahava

We've released our first Google Tag Manager Template, created by none other than Simo Ahava himself! If you're using GTM, templates make it easier to install and configure tags without writing custom code. Now, you can deploy Tracklution faster and with fewer errors, even if you're not a GTM expert.

👉 Try the template in the GTM Gallery!

Event-based CSV exports

When filtering for specific events (e.g. Purchases) in the Dashboard's sessions table, you now have a toggle to only show the specific events (instead of full session data). The events view not only lists the events to you directly, but also the underlying event data, and you can export these lists as CSV - perfect for reporting or cross-checking sales, comparing performance, or doing custom analysis. Simple, flexible, and ready whenever you are!

Now in beta: affiliate tracking support

We're excited to announce that Tracklution now supports affiliate tracking! You can configure custom postbacks from your conversions to any affiliate network, making it easier than ever to also send reliable conversion data to your affiliate networks. This feature is currently in beta, and we'd love your feedback! If you're interested in joining the beta program, please get in touch with us.

Connector improvements

We've made behind-the-scenes improvements and updates to our connectors for:

✔️ Microsoft Ads
✔️ Pinterest
✔️ Google Analytics 4

These updates improve reliability and data consistency and, as always, no action needed on your end, since our existing users get their accounts upgraded to new, improved connector versions automatically.

🚀 As always, happy tracking,

The Tracklution Team