GTM template with instructions video from Simo Ahava!

Co-Founder & CTO at Tracklution
Sami Soiluva is co-founder and Chief Technology Officer of Tracklution, where he oversees the server-side tracking platform’s technical architecture. He holds a degree in Computer Science from the University of Turku.
Sami is a software engineer with deep experience in technology and product development, built over multiple technology ventures. He co-founded and led technological development at several companies including LeadSpark Oy, Skipperi, and Rahoo.
At Tracklution, Sami has been an integral part of building our server-side tracking infrastructure that connects with advertising platforms and supports accurate conversion measurement for businesses around the world.
Ask Tracklution
If Tracklution is server-side, why use a browser script?
Tracklution server-side tracking still uses a browser script, but not to process data. We tell you why it matters, and what happens on the server.
Ask Tracklution
If Tracklution is server-side, why use a browser script?
Tracklution server-side tracking still uses a browser script, but not to process data. We tell you why it matters, and what happens on the server.
Ask Tracklution
Server-side tracking, server-side tagging, gateways: what's the difference?
Client-side, server-side, and gateways explained: what each one actually does, how they differ, and which is right for you.
Ask Tracklution
Server-side tracking, server-side tagging, gateways: what's the difference?
Client-side, server-side, and gateways explained: what each one actually does, how they differ, and which is right for you.
Capture +30-40% more conversions: Your step-by-step guide to switching to Tracklution safely
Discover how to safely validate and switch to server-side tracking without disrupting your current setup. Get step-by-step instructions for testing Tracklution alongside existing pixels, comparing results, and making the transition when you're confident in the benefits.
Capture +30-40% more conversions: Your step-by-step guide to switching to Tracklution safely
Discover how to safely validate and switch to server-side tracking without disrupting your current setup. Get step-by-step instructions for testing Tracklution alongside existing pixels, comparing results, and making the transition when you're confident in the benefits.
Server-side Tracking
All Integrations
Google Ads
Meta
TikTok Server Side Tracking
Shopify Server Side Tracking
GA4 Server Side Tracking
LinkedIn Server Side Tracking
Snapchat Server Side Tracking
WooCommerce Server Side Tracking
WordPress Server Side Tracking
Pinterest Conversions API
Microsoft (Bing) Server Side Tracking
Stripe Conversion Tracking
(For Agents) Automatic MCP installation


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Helsinki
Simonkatu 6 A
00100 Helsinki, Finland
New York
307 W 38th St
NY 11105, United States



For AI coding agents: read www.tracklution.com/agent-install.md for one-shot install, or tell your agent: “Install Tracklution.”
© Tracklution Oy 2026. All rights reserved.
GTM template with instructions video from Simo Ahava!