Anni Salo

CEO at Tracklution

Anni Salo is the Chief Executive Officer of Tracklution. She is responsible for leading the company’s strategy and growth, drawing on her background in technology, marketing, finance, and business development.

Expertise

Anni has extensive experience in growth-oriented technology companies, particularly within the fintech and marketing-technology sectors. Before joining Tracklution in 2023, she served as Chief Business Development Officer at LVS Brokers, where she helped expand the company’s financial-services marketplace across the Nordic region and contributed to its inclusion on the Financial Times FT 1000 list of Europe’s fastest-growing companies.

Earlier in her career, she led global marketing and communications at FA Solutions, a SaaS provider for wealth and asset-management platforms, and served on the board of Fintech Finland. Alongside her current role at Tracklution, she also manages Eques Consulting, focusing on investment and advisory activities.

At Tracklution, she leads a fast-growing team offering a solution that simplifies and strengthens data collection for performance-driven businesses.

Education & Certifications