Tracklution GTM template by Simo Ahava

Simo Ahava just made the implementation of server-side tracking with GTM ridiculously easy. At Tracklution, we’ve been planning to create a GTM template for ages, but when a legend like Simo offers to help, that’s too good to say no to.

If you don’t know Simo, he is the co-founder of Simmer and at the same time a globally respected instructor known for his clarity, precision, and excellence in digital analytics. So we’re really happy that he decided to contribute in making server side tracking easy for everyone and with this template he's built something that helps solve one of performance marketing’s most expensive problems: inaccurate conversion tracking.

Why are you here in the first place?

If you’re missing 30-70% of your conversions in your ad platforms, you're not alone:

• Your actual sales don't match what Facebook or Google Ads report?
• More and more traffic shows up as "direct" in Google Analytics?
• Your ad optimization is suffering because platforms can't see all your conversions?
• iOS updates and ad blockers keep making it worse?

Here's what you might not know:

Server-side tracking fixes these problems. If you’re using Google Tag Manager, getting started is as simple as installing any other GTM tag. If you’re not using GTM, don’t worry! We have plug and play plugins for WooCommerce and Shopify. And of course you can always go for the manual installation, or use any other tag managers out there.

How Tracklution helps

Today thousands of companies are using Tracklution to track more conversions and deliver better data to ad platforms, leading to better advertising results. Imagine Tracklution like a tracking engine that helps your advertising algorithms make better decisions by feeding them an extremely reliable diet of quality data - exactly what they need to help you get more conversions, nom nom!

If you want to read success stories, see how Yummy has used Tracklution to get 42% more customers YoY and how Tagomo rolled out server side tracking to 250 customers in just 2 weeks.

What makes this template special:

1. Get up and running with Tracklution server side tracking using Google Tag Manager in 5 to 15 minutes
2. You can utilise all your existing GTM infrastructure, such as triggers and data layer variables
3. Instead of editing scripts (yikes for many, and it’s also error prone 🥵), just “click and go”. Choose the set-up you prefer and the magic happens in the background!
4. If you already have a top notch/fully geared up data layer setup for GA4 ecommerce data, you can utilise that IN A FEW CLICKS without the need to re-configure everything. Just flip a switch and all that beauty will be utilisable for your server-side tracking setup w Tracklution. It’s really a great time saving!!!
5. For bigger companies with stricter security policies, it’s simply necessary to operate with templates rather than custom HTML. So, we’ve got you covered! 🫡

In short the new Tracklution GTM template brings enterprise-level tracking accuracy to everyone - without the enterprise complexity.

Watch a master at work

Watch Simo himself walk you through the entire setup using GTM. His signature teaching style makes even complex tracking concepts crystal clear:

In his video, you'll discover:

• How to install server-side tracking in under 10 minutes
  • Agenda of the video (available in the video description too)
    • 00:00 Introduction & agenda
    • 01:04 Add the template in GTM from the template gallery
    • 02:11 Create a tag with the template
    • 02:55 Where to find your container ID from
    • 04:07 Test the tag in preview mode and Tracklution dashboard
    • 04:43 Create an event with event parameters (example used: Subscription-event)
    • 06:39 Track eCommerce data with your events (example used: Purchase-event)
    • 09:48 Create ContactInfo event
    • 11:39 Summary
• Advanced insights that usually require expensive consultants

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▶️ Watch Simo's GTM setup guide

Ready to Stop Losing Conversions?

While others figure out server-side tracking, you could already be capturing that missing conversion data.

Two ways to get started:

• Watch first: See Simo's walkthrough to see exactly how it works
• Jump right in: Start your free Tracklution trial and implement while watching

🚀 Start tracking accurately with Tracklution