Built for serious conversion tracking. Loved for its simplicity.
All the power & none of the hassle. Tracklution gives you clean, powerful tracking infrastructure without setting up servers, maintaining CAPI connections, or hand-coding complex data management and formatting logics.
We handle the annoying stuff, so you can focus on building what actually matters.
Trusted by 1,000+ teams tired of debugging and maintaining homegrown tracking logic
"I'm not paid enough for this shit,"
said one developer once when CMO if they'd build a full-scale server-side tracking solution (true story!).
We know. It doesn't have to be like that.
You’re used to crafting complex sGTM or CAPI setups by hand. But when you’re juggling APIs, session logic, deduplication and debugging pipelines… is that really the best use of your time?
Tracklution lets you set up powerful, advanced tracking setups with multiple data sources and destinations, without wasting time on boilerplate and maintenance.
— Goodbye chores, hello peace of mind 🫡
Tracklution handles the boring infrastructure - but you retain full control over what’s tracked and sent.
You decide what data flows. We take care of scalability, hashing, matching, and keeping up with ad platform changes.
Say goodbye to...
Setting up and managing scalable server infrastructure
Manually building (and maintaining!) CAPI integrations
Handling hashing and formatting quirks
Writing and fine-tuning stuff like deduplication and session stitching logics
Worrying about traffic spikes and sudden API changes
Say hello to...
Full transparency and control into what’s tracked
Transparent debug tools and alerts for instant problem-solving
Track any events from online and offline sources
Sophisticated data formatting, management, and matching logics
More time for actual product/dev work
— Connect your tech stack to any ad platform
Ready-made integrations with the tools you already use. Fully managed for you.
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
Google Analytics 4
GA4 Client Side
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
Adform
Adform
And More
Try it yourself!
Custom Connector
... with uncompromised privacy & security 🤝
We take data privacy and platform standards seriously. Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
Read more about information security at Tracklution »
Read more about development processes at Tracklution »
—
But... how this ACTUALLY works?
I get it, you want to understand the ins and outs of it. Here we go.
- Browser-Side Tracking
Easy but ineffective
Third-party pixels have been the standard for years. They’re free and easy to set up, but increasingly complex purchase journeys, cookie restrictions, privacy updates, and ad blockers mean they no longer capture the full picture. Your conversions disappear, and ad platforms end up optimizing based on incomplete data.
- Server-Side Tracking
Difficult but effective
Setting up your own tracking infrastructure is an option, but it’s time-consuming, costly, and requires continuous maintenance. You’ll need developers, servers, and regular updates and maintenance just to keep it running smoothly.
- Server-Side Tracking with Tracklution
Easy AND effective
Tracklution does all the heavy lifting for you: accurate first-party data capture, offline conversion tracking, servers that scale perfectly whether it’s the off-season or peak traffic, and pre-built ad platform CAPI integrations – all in one place and set up in 15 minutes.
Where do you want to install Tracklution?
Still craving for more details?
Alrighty! We crafted this quick comparison table of server-side tracking implementation methods just for you, mate.
Full DIY solution Build server-side tracking from a scratch | Server-Side GTM Self-service tool for configuring and managing server-side tagging | Tracklution Plug-and-play server-side tracking tool for any website | |
|---|---|---|---|
Effort rating | 10/5 🫣 | 4/5 🫡 | 1/5 😎 |
Implementation time | 3-12+ months | From weeks to months | From 5 to 30 minutes |
Maintenance | Full-time job...? | ~Half-time job | Managed by the Tracklution crew ⚡️ |
For who? | Team of engineers | Web analyst or engineer | For you, badass! |
Scalability | Depends how you've built it | Ensure having enough server capacity | Scales as you scale |
Integrations | Build yourself what you need | Build yourself or utilise templates to help | Prebuilt APIs w/ full transparency & control 🪄 |
API updates | Update manually | Update manually | Handled by Tracklution |
Support | Nope, your team handles it | Paid services available | Included in the monthly fee |
Let's get down to practice: Set up Tracklution in a few simple steps
Step 1
Install the 1st-party tracking pixel
Install your Tracklution pixel just as you would any tracking pixel. With just a quick copy-paste, your data will start flowing to Tracklution. You can use a tag manager, install the script directly on your website, or use our Shopify or Woocommerce apps. Perfection!
Step 2
Choose which events you want to track
You can track any kind of event in Tracklution, including all the standard events you know and love (think PageView, AddToCart, ViewContent, Lead, Purchase) and any kind of custom event you wish.
Step 3
Enable first-party data
This is technically optional, but it’s essential for a proper server-side tracking setup. It lets data capture happen in a first-party context, which means better accuracy and less chance of it getting blocked. You’ll simply just need to add DNS settings for the domain you want to track, according to our onboarding guide.
Step 4
Connect your ad platforms
We’ve got 13+ pre-built Conversion API connectors for ad platforms (and counting) which you can connect to in a few clicks without any coding work. We’ve done everything for you, such as complex data mapping for standard events, ecommerce data, enhanced data, data formatting, and data hashing. Plus, we’re always happy to hear which connectors you would love to use next!
Step 5
Connect your backend or basically any system for offline data
Want to send conversion data form backend systems, like phone calls, in-store purchases, or qualified leads from CRM, back to ad platforms? With Tracklution, you can. It’s also optional, but it helps with optimization by closing the customer journey loop. You'd do it by using webhooks, so a simple, plug-and-play setup.
🎉Job done!
Still in doubt? See yourself ⬇️
Job done! Still in doubt? See yourself ⬇️
FAQs
Can I still use GTM or my own tagging setup with Tracklution?
How does Tracklution handle deduplication and session matching?
What happens if there’s a spike in traffic? Do I need to scale or prepare anything?
Can I send server-side events from my backend?
Do I get to see what data is actually sent to ad platforms?
Can I send custom events and data parameters?
What about platform updates? (Meta, TikTok, Google Ads, etc.)
Can I test and debug before going live?
Can I run Tracklution alongside an existing sGTM container?
Do you offer support?
What is server-side tracking?
Are you GDPR compliant?
Convinced! So, is there a free trial to get started?
Ready? Give it a try!
If you’re thinking “this sounds too easy to be a real solution”, we get it. But unless tracking infrastructure is your company’s core product, your time is probably better spent elsewhere.
Tracklution gives you full control and security – without maintenance overhead.
You stay in charge. We handle the unsexy parts.