Tracklution GTM template by Simo Ahava
Install server-side tracking in 10 minutes with Simo Ahava's official GTM template for Tracklution. Recover 30-70% missing conversions immediately
Bogdan Pol
19/06/2025 12:00 AMSimo Ahava just made the implementation of server-side tracking with GTM ridiculously easy. At Tracklution, we’ve been planning to create a GTM template for ages, but when a legend like Simo offers to help, that’s too good to say no to.
If you don’t know Simo, he is the co-founder of Simmer and a globally respected instructor known for his clarity, precision, and excellence in digital analytics. Now he wanted to contribute in making server-side tracking easy for everyone. Our co-developed template helps solve one of performance marketing’s most expensive problems: inaccurate conversion tracking.
This GTM template is for you, if...
Still missing 30-70% of your conversions in your ad platforms? You're not alone. Inaccurate conversion tracking has several severe side-effects. Perhaps you identify some of the most common ones:
- Your actual sales don't match what Facebook or Google Ads report?
- More and more traffic shows up as "direct" in Google Analytics?
- Your ad optimization is suffering because platforms can't see all your conversions?
- iOS updates and ad blockers keep making things worse?
Here's what you might not know:
Server-side tracking fixes these problems, and one way to set it up is via Google Tag Manager. Getting started is as simple as installing any other GTM tag.
*No worries if you’re not using GTM! We have plug and play connectors for WooCommerce and Shopify. And of course you can always go for the manual installation, or use any other tag manager out there.
What makes this template special
- Gets you up and running with Tracklution server-side tracking using GTM in just 15 minutes
- It works with your existing GTM infrastructure, such as triggers and data layer variables
- For companies with strict security policies, it’s simply necessary to operate with templates rather than custom HTML. So we've got you covered!
In short the new Tracklution GTM template brings enterprise-level tracking accuracy to everyone - without the enterprise complexity.
Get the job done with instructions from Simo Ahava
Sep 2025 GTM Template Update: improvements to using 1st party host by default, custom event naming (bug fix), additional event values to more events, additional custom and e-commerce parameter support... and more
Follow along as Simo walks you through the entire Tracklution setup using GTM. Server-side tracking via Google Tag Manager has never been this easy, and Simo's signature teaching style makes this a quick fix for anyone who's familiar with GTM.
- How to install server-side tracking in under 10 minutes
- Introduction & agenda
- Adding the template in GTM from the template gallery
- Creating a tag with the template
- Where to find your container ID in Tracklution
- Testing the tag in preview mode and validating with Tracklution dashboard
- Creating an event with event parameters (example used: Subscription-event)
- Tracking eCommerce data with your events (example used: Purchase-event)
- Creating a ContactInfo-event
- Summary
- Advanced insights that usually require expensive consultants
▶️ Watch Simo's GTM setup guide
Take the easy route to better conversion tracking
Today thousands of companies are using Tracklution to track more conversions and deliver better data to ad platforms, leading to better advertising results. Imagine Tracklution like a tracking engine that helps your advertising algorithms make better decisions by feeding them an extremely reliable diet of quality data - exactly what they need to help you get more conversions, nom nom!
If you want to hear it from our customers, see how Yummy has used Tracklution to get 42% more customers YoY and how Tagomo rolled out server-side tracking to 250 customers in just 2 weeks.
Ready to stop losing conversions?
While others figure out server-side tracking, you could already be capturing that missing conversion data.
Two ways to get started:
- Watch first: See Simo's walkthrough to see exactly how it works
- Jump right in: Start your free Tracklution trial and implement while watching
Bogdan Pol
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Questions and answers
What does Tracklution actually do?
Tracklution sends conversion data directly to ad platforms (Meta, Google Ads, TikTok, etc.) through server-side APIs. Instead of relying on browser pixels that get blocked by ad blockers, iOS privacy changes, and cookie restrictions, your data goes server-to-server. The result: ad platforms see more of your real conversions, their algorithms optimize better, and you get better ROAS.
What is server-side tracking?
Server-side tracking gathers first-party data directly on your website and sends tracking events to ad platforms via Conversion APIs. This approach bypasses restrictions from iOS devices, ad blockers, and privacy-focused browsers, providing more accurate data and making your paid advertising more efficient.
Is it just one setup that feeds data into all my ad platforms?
Yes. You install Tracklution once, connect your ad accounts, and it sends conversion data to all platforms simultaneously through their respective APIs (Meta CAPI, Google Ads API, TikTok Events API, etc.). No need to manage separate server-side setups for each platform.
How much more conversion data will my ad platforms actually see?
On average, clients report 34.2% more conversions compared to traditional browser-based pixels. This means the ad algorithms have significantly more signal to work with, which translates to 15-35% lower customer acquisition costs for most clients.
Do I need developers to set this up?
No. Setup takes 5-15 minutes depending on your platform. For Shopify, WooCommerce, and other supported platforms, it is plug-and-play. You do not need custom coding or engineering resources. For GTM users, you can keep your existing setup and add Tracklution alongside it.
Do I need to remove my existing tracking tags?
Not necessarily. Tracklution works alongside your current setup. You can run both in parallel initially to compare data, then decide whether to simplify.
What about the DNS / CNAME setup?
Tracklution uses a first-party CNAME record on your domain for data collection. This takes a couple of minutes to configure and up to 48 hours to propagate. It is what makes the tracking resistant to ad blockers and browser restrictions.
Can I verify that the data is actually more accurate?
Yes. Run Tracklution alongside your existing tracking and compare. The dashboard also shows "recovered events" so you can see exactly how many conversions would have been missed without server-side tracking.
Can I distinguish between organic and paid traffic?
Yes. Tracklution preserves traffic source attribution. The conversion data sent to each ad platform includes the proper attribution parameters.
What about offline conversions (phone calls, in-store, CRM events)?
Tracklution supports offline conversion tracking through webhooks and CRM integrations. If someone clicks an ad, then converts offline, you can feed that back to the ad platforms. Clients using this see up to 35% reduction in acquisition costs because the algorithms learn from the full conversion picture.
How does this work with cookie consent and CMP tools?
Tracklution supports both Basic and Advanced Consent Mode. It reads your CMP data layer automatically and respects user consent choices. In Advanced Consent Mode, it can still collect anonymized, cookieless data when users decline cookies, which helps ad platform modeling without violating privacy rules. Fully GDPR-compliant.
How is this different from Stape or building your own sGTM setup?
Stape provides server-side GTM hosting, which means you still need to build and maintain the tags, triggers, and configuration yourself. Tracklution is a complete solution: plug-and-play setup, automatic event detection, built-in consent management, a real-time analytics dashboard, and ongoing maintenance of all API connections. When ad platforms change their APIs (which happens often), we handle the updates.
How does the agency partner model work?
Single dashboard to manage all client accounts. Each client has their own tracking container. The platform handles all technical maintenance, so you are not stuck troubleshooting API changes or broken tracking.
Have further questions?
