Tracklution GTM template by Simo Ahava

Simo Ahava just made the implementation of server-side tracking with GTM ridiculously easy. At Tracklution, we’ve been planning to create a GTM template for ages, but when a legend like Simo offers to help, that’s too good to say no to.

If you don’t know Simo, he is the co-founder of Simmer and a globally respected instructor known for his clarity, precision, and excellence in digital analytics. Now he wanted to contribute in making server-side tracking easy for everyone. Our co-developed template helps solve one of performance marketing’s most expensive problems: inaccurate conversion tracking.

This GTM template is for you, if...

Still missing 30-70% of your conversions in your ad platforms? You're not alone. Inaccurate conversion tracking has several severe side-effects. Perhaps you identify some of the most common ones:

• Your actual sales don't match what Facebook or Google Ads report?
• More and more traffic shows up as "direct" in Google Analytics?
• Your ad optimization is suffering because platforms can't see all your conversions?
• iOS updates and ad blockers keep making things worse?

Here's what you might not know:

Server-side tracking fixes these problems, and one way to set it up is via Google Tag Manager. Getting started is as simple as installing any other GTM tag.

*No worries if you’re not using GTM! We have plug and play connectors for WooCommerce and Shopify. And of course you can always go for the manual installation, or use any other tag manager out there.

What makes this template special

1. Gets you up and running with Tracklution server-side tracking using GTM in just 15 minutes
2. It works with your existing GTM infrastructure, such as triggers and data layer variables
3. For companies with strict security policies, it’s simply necessary to operate with templates rather than custom HTML. So we've got you covered!

In short the new Tracklution GTM template brings enterprise-level tracking accuracy to everyone - without the enterprise complexity.

Get the job done with instructions from Simo Ahava

Follow along as Simo walks you through the entire Tracklution setup using GTM. Server-side tracking via Google Tag Manager has never been this easy, and Simo's signature teaching style makes this a quick fix for anyone who's familiar with GTM.

• How to install server-side tracking in under 10 minutes
  • Introduction & agenda
  • Adding the template in GTM from the template gallery
  • Creating a tag with the template
  • Where to find your container ID in Tracklution
  • Testing the tag in preview mode and validating with Tracklution dashboard
  • Creating an event with event parameters (example used: Subscription-event)
  • Tracking eCommerce data with your events (example used: Purchase-event)
  • Creating a ContactInfo-event
  • Summary
• Advanced insights that usually require expensive consultants

▶️ Watch Simo's GTM setup guide

Take the easy route to better conversion tracking

Today thousands of companies are using Tracklution to track more conversions and deliver better data to ad platforms, leading to better advertising results. Imagine Tracklution like a tracking engine that helps your advertising algorithms make better decisions by feeding them an extremely reliable diet of quality data - exactly what they need to help you get more conversions, nom nom!

If you want to hear it from our customers, see how Yummy has used Tracklution to get 42% more customers YoY and how Tagomo rolled out server-side tracking to 250 customers in just 2 weeks.

Ready to stop losing conversions?

While others figure out server-side tracking, you could already be capturing that missing conversion data.

Two ways to get started:

• Watch first: See Simo's walkthrough to see exactly how it works
• Jump right in: Start your free Tracklution trial and implement while watching

🚀 Start tracking accurately with Tracklution