Up to 100% accurate
Wix
Set up and running in 16 minutes.
14-day trial • No credit card required • SOC2 & ISO 27001 compliant
Recover +34.2% conversions (avg. uplift) that ad blockers and browser restrictions hide from the campaigns driving traffic to your Wix website
Send accurate first-party conversion data from your Wix store or website to Meta, Google Ads, TikTok, and more through their Conversion APIs
16-minute setup: add the Tracklution script in Wix's Custom Code settings, then connect your ad platforms. No credit card needed.
Advertisers using Tracklution track 34.2% more conversions
Ad blockers, iOS restrictions, and cookie deprecation can cut pixel accuracy on Wix websites to as low as 40%. Tracklution's server-side tracking collects conversion data independently of the browser and delivers it to Meta, Google Ads, TikTok, and more through their Conversion APIs.
Tracklution server-side tracking (up to 100% data accuracy)
Sends conversions server-to-server to ad platform Conversion APIs
First-party data collection bypasses ad blockers, iOS restrictions, and cookie limitations
Works on any Premium Wix website, from online stores to lead-gen websites
Automatic deduplication with event IDs so each conversion is counted once
Faster website. One Tracklution script replaces separate ad platform tags
Real conversion data, no modeled estimates
EU-built and operated. SOC2 & ISO 27001 certified. Forwards data based on your users' consent choices.
Browser-only tracking on Wix (as low as 40% data accuracy)
Relies mostly on browser-side tags added through Wix's marketing integrations
Blocked by ad blockers, iOS restrictions, and third-party cookie deprecation
Limited to the events each Wix marketing integration supports
Server-side only where Wix offers it (e.g. Meta Pixel & CAPI), set up per platform
Client-side scripts add page load time
Modeled data fills gaps when pixel events are missing
GDPR compliance depends on your legal basis and implementation
Get better conversion data from your Wix website
Track real conversions with first-party data. No more guessing, no more wasted budget.
Get better conversion data from your Wix website
Track real conversions with first-party data. No more guessing, no more wasted budget.
Wix Integrations
Connect your website to multiple marketing channels and their Conversion APIs with one simple app (that's Tracklution). No need for configurations, coding work or technical skills.
Google Ads
Meta Ads
Snapchat Ads
TikTok Ads
Awin
Taboola
Klaviyo
Bing Ads
LinkedIn Ads
OpenAI Ads
Outbrain
Connect the rest of your stack
Tracklution connects with a wide range of ad platforms, CRMs and ecommerce tools, including custom connectors. Browse every integration in one place.
Send events from CRMs, booking systems, and other tools to Tracklution using webhooks.
Still unsure if this works for you?
Capture and send accurate Wix conversion data in minutes
Works on any Wix website with a Premium plan and a connected domain. No ongoing maintenance needed.
Track every Wix conversion
Tracklution works across Wix online stores, service businesses, and lead-gen websites. Track purchases, leads, and custom events, then send complete data to every ad platform you use.
Connect to multiple ad platforms at once
One Tracklution setup sends conversion data to Meta, Google Ads, TikTok, LinkedIn, and more simultaneously, with no separate pixel or manual integration per channel.
Go first-party in one step
Enable first-party mode with a DNS record and send accurate conversion data that improves campaign optimization. Stay accurate even as browsers tighten privacy controls and Wix's tracking options evolve.
Fully managed, fully visible
Watch events land in real time and see exactly what was sent where. When ad platforms update their Conversion APIs, we update the integrations. No code changes, no downtime.
How to implement accurate conversion tracking for Wix in 16 minutes
Works with any Premium Wix website that has a connected domain. No developers needed.
Step 01
5 min
Enable first-party data
In your Tracklution dashboard, go to "First-Party Mode" to get your DNS record. Add it to your domain's DNS settings (usually via your domain registrar or host). Once verified, Tracklution loads under your own domain, switching to first-party tracking. Most users jump from 40-70% accuracy to near 100% after this step.
Step 02
6 min
Install your Tracklution pixel
In Wix, go to Settings > Custom Code, click + Add Custom Code, and paste the Tracklution main script from your container's Installation tab into the Head of all pages (Custom Code needs a Premium plan and a connected domain). Then add your conversion events with Tracklution's event scripts. Prefer Google Tag Manager? Connect it in Wix's Marketing Integrations and install with the Tracklution GTM template instead.
Step 03
5 min
Connect your ad accounts
In your Tracklution dashboard, click "Add connector", then "Add" on each ad platform Connector you want to use (Meta, Google Ads, TikTok, etc.). Enter your account credentials for each platform and toggle the connectors live. All your Wix conversion events start flowing to every connected ad platform simultaneously.
All done
Your campaigns now optimize on complete, deduplicated conversion data across every platform you run ads on.
Under the hood:
When someone completes a purchase, books an appointment, or submits a form on your Wix website, Tracklution processes that conversion data server-side and delivers it to every connected ad platform through their Conversion APIs, without relying on browser-side pixels alone.
This server-to-server approach means your Wix conversion tracking isn't affected by ad blockers, iOS privacy restrictions, or cookie deprecation. Whether your visitors use Safari, Firefox, or a browser with aggressive privacy settings, the conversion data still reaches Meta, Google Ads, TikTok, and your other ad platforms accurately.
Wix's built-in marketing integrations connect each ad platform one by one, and most of them run in the browser, so they lose data every time a visitor has an ad blocker or private browsing enabled. Tracklution adds one server-side layer for all your ad platforms, sending deduplicated, first-party conversion events to their APIs.
No Wix Velo code or custom development. Tracklution installs through Wix's Custom Code section and handles all the API connections automatically.
Using Tracklution vs. doing it yourself
See how Tracklution compares to Wix's built-in marketing integrations or building custom server-side tracking.
 Basic Setup | Wix marketing integrations Browser-side | Custom server GTM setup Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% accuracy | 40-70% accuracy | Up to 100% accuracy (if built correctly) |
Installation time | 16-minute setup | 5-15 minute setup per platform | Hundreds of hours to configure and maintain |
Wix website types | Works on all Premium Wix websites (stores, services, lead gen) | Mostly browser-side, server-side for select platforms like Meta | Needs Wix's GTM integration plus a server-side GTM container |
Multi-platform delivery | Sends data to all ad platforms simultaneously | Each platform requires a separate integration | Requires separate template per ad platform |
Bypassing Tracking Limitations | Bypasses ad blockers and iOS restrictions | Browser tags blocked by ad blockers and iOS restrictions (except Meta CAPI) | Can bypass ad blockers if built correctly |
Automatic CAPI updates | Automatic API updates across all platforms | Platform-dependent updates | No automatic updates, ongoing dev maintenance |
Server-side tracking without managing your own server | No server to manage | No server needed | Requires server or cloud infrastructure |
Cost | Free plan (5k events/mo). From €39/mo. | Free | From €120/mo + dev time |
Basic Setup | Wix marketing integrations Browser-side | Custom server GTM setup Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% accuracy | 40-70% accuracy | Up to 100% accuracy (if built correctly) |
Installation time | 16-minute setup | 5-15 minute setup per platform | Hundreds of hours to configure and maintain |
Wix website types | Works on all Premium Wix websites (stores, services, lead gen) | Mostly browser-side, server-side for select platforms like Meta | Needs Wix's GTM integration plus a server-side GTM container |
Multi-platform delivery | Sends data to all ad platforms simultaneously | Each platform requires a separate integration | Requires separate template per ad platform |
Bypassing Tracking Limitations | Bypasses ad blockers and iOS restrictions | Browser tags blocked by ad blockers and iOS restrictions (except Meta CAPI) | Can bypass ad blockers if built correctly |
Automatic CAPI updates | Automatic API updates across all platforms | Platform-dependent updates | No automatic updates, ongoing dev maintenance |
Server-side tracking without managing your own server | No server to manage | No server needed | Requires server or cloud infrastructure |
Cost | Free plan (5k events/mo). From €39/mo. | Free | From €120/mo + dev time |
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
What you can track with Tracklution for Wix
Tracklution tracks conversion events from your Wix website server-side and sends them to every connected ad platform through their APIs. Add events with Tracklution's event scripts or the Tracklution GTM template (Wix's GTM integration needs a Premium plan and a connected domain).
Purchase
Completed transactions with order value, currency, and product data.
Lead
Form submissions and contact requests captured server-side for reliable attribution.
Booking completed
Appointments and service bookings tracked as conversions and attributed to originating ad clicks.
Add to Cart
Cart additions tracked as funnel signals for campaign optimization.
Page view
Page visits tracked for building audiences and optimizing top-of-funnel campaigns.
Custom events
Any conversion on your Wix website. Track it via GTM and send it to every platform.
Trusted by advertisers worldwide
See how teams like yours recover lost conversions, lower CAC, and get their campaigns optimizing on complete data.
We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.
Sampo Soininen, Digital Strategist @ Aava & Bang
Now we know exactly which campaigns drive real appointments – and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Why use server-side tracking for Wix?
Browser tags don't survive ad blockers
Most of Wix's built-in marketing integrations add ad platform tags that run in the browser. When a visitor has an ad blocker or private browsing enabled, the tag doesn't fire and the conversion disappears. Tracklution adds a server-side layer that captures the conversion regardless of what happens in the browser.
One setup for all ad platforms
Many Wix businesses advertise on more than one platform, such as Meta, Google Ads, and TikTok. With Tracklution, you install once and every platform gets accurate conversion data simultaneously. No more managing separate tags for each channel.
Better data means better campaigns
Ad algorithms optimize toward what they can see. At 40-70% tracking accuracy, campaigns optimize on noise. Tracklution users recover an average 34.2% more tracked conversions, giving every platform the complete signals it needs to find more customers like your best ones.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Questions and answers
How does Tracklution work with Wix?
Tracklution adds a server-side tracking layer to your Wix website. It installs with the Tracklution script and event scripts in Wix's Custom Code settings (or through Google Tag Manager), collects conversion data independently of the browser, and sends it to Meta, Google Ads, TikTok, LinkedIn, and other ad platforms through their Conversion APIs. This means your tracking works even when ad blockers or iOS restrictions prevent browser-side pixels from firing.
Do I need Wix Velo or custom code to use Tracklution?
You don't need Velo or a developer. You paste the Tracklution script into Wix's Custom Code settings (Premium plan and connected domain required), connect your ad platforms in the Tracklution dashboard, and you're done.
Does Tracklution work with Wix Stores?
Yes. Tracklution works on Wix Stores websites. Track purchases, add to cart, and other store events with Tracklution's event scripts or the Tracklution GTM template, then send them to every ad platform you connect.
Can I use Tracklution to track Wix conversions for multiple ad platforms?
Yes. One Tracklution installation sends data to every ad platform you connect, including Meta, Google Ads, TikTok, LinkedIn, Pinterest, and more. You manage all your conversions from a single dashboard.
Does Tracklution replace Wix's built-in marketing integrations?
Yes, for the ad platforms you connect. Turn off Wix's own integration for each of them (for example Meta Pixel & CAPI in Marketing Integrations) or use a separate pixel for Tracklution. If both send the same events to one pixel, the platform can't reliably deduplicate them, and conversions get double counted.
How does Tracklution differ from other conversion tracking methods?
Tracklution collects accurate conversion data server-side and sends it to multiple ad platforms through their APIs. Unlike pixel-based tracking, it isn't affected by ad blockers or cookie limitations. Users typically see conversion reporting go from 40-70% coverage to near 100%. It connects to Meta, Google Ads, TikTok, LinkedIn, GA4, and more without writing code.
What is the uplift in conversion tracking?
Based on data from Tracklution users, server-side tracking improves conversion visibility by 34.2% on average compared to pixel-only, cookie-based tracking. Results vary depending on ad blocker prevalence in your audience and your current setup.
How much does this cost?
Enjoy the first 14 days on us, no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options at tracklution.com/pricing/.
Do I need a specific Wix plan to use Tracklution?
You need a Premium plan with a connected domain. Wix's Custom Code settings only work on a published website with a connected domain, and connecting a domain requires a Premium plan. The same applies if you install Tracklution through Wix's Google Tag Manager integration. Any Premium plan works.
Is Tracklution GDPR compliant?
Tracklution is fully GDPR compliant as a platform. All data is stored in the EU (AWS Stockholm), and we act as your data processor and never claim rights to your data. We support Consent Mode V2 and forward your users' consent choices to ad platforms. Whether your specific tracking setup is GDPR compliant depends on your legal basis, cookie consent implementation, and how you configure what data is sent.
Is there a free trial to get started?
Absolutely. You can try Tracklution for 14 days, no strings attached. No credit card required, and you can cancel any time.
Have further questions?
Get more from every campaign driving traffic to your Wix website
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
Get more from every campaign driving traffic to your Wix website
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
